MADAME FIGARO ? ????

1

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2
MADAME FIGARO ? ????

• Le Group Figaro
• ??????? ???????????? ??? ???????
• ?????????? ? 1826 ?????????? ??????
• Le Figaro (?????????)
• 1980 Figaro MADAME (??????????), ?
  ????????? ????? ???????????,
• ????? 460 900 ???.
• Madame Figaro 10 ????????????? ???????
• 9300 ????? ???????, ????????? ????????? ?????
  ????? 23 ???.????
• 15 ????????? ??????????? 20-40 ???
• ?????????? ??????, ??????? ??????? ????????? ?
  ????

Le Group Figaro leading French publishing house
for Le Figaro a famous daily since 1826
Figaro MADAME monthly since 1980, now weekly
with 460 900 cjpies Madame Figaro 10
international edition 9300 pages of advertising,
annual ads revenue of 23 min. euro 15 min.
women readers aged 20-40 Recognition and fair
image throughout the world
3
MADAME FIGARO ? ????
World wide advertising clients not including
Madame Figaro France

LOreal LVMH Estee Lauder Shiseido
Richmond Gucci Chanel ProcterGamble
Burberry Giorgio Armani Prada Clarins
Lacoste Max Mara
Luxottica Hermes Tods Tiffany ParfumsBea
ute Swatch Coty / Lancaster Interparfums Sal
vatore Ferragamo Lanvin DolceGabbana
Marzotto Unilever Wella
4
MADAME FIGARO ? ?????? ? ???????
???????????? ????????? Madame Figaro ???
?????? ??? ???????????? ??????,
????? ???????????? ???? ????????
????????? ?????? ??? ???????????? ?????? ?? 28
?? 40 ???, ???????????? ? ????? ??? ??????????
???????? ?????????? ????? Madame Figaro ??????
??? ???????? ?? ????? ?????????? ???????????,
??????????? ?? ??? ??????? ??????????? ?????. ??
???????? ?? ?????????????? ????????????? ????????
?? ????, ???????, ???????? ? ???????? ?????. ??
????????? ???????? ??????, ??????????, ??????????
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Fashion ???? ?????????, ???????, ????? Trends,
Beauty, Style
Service ??????? ??????? ?????, ??????, ?????,
??????????? Cuisine, Locations, Travel
Editorial Concept Madame Figaro is a magazine
for women who know what they want The concept
a magazine for women of 28-40 who are
well-founded in one or several areas of social
life Madame Figaro is a magazine for energetic,
active readers looking after themselves and
caring for all aspects of cultural life. Their
interests go beyond just a superficial glance
into fashion, beauty, psychology and high life.
They needs deeper view, a background story or
information adequate to their social and personal
development.
Culture ???????? ??????, ????????, ?????
????? Reviews, reports. Interviews, People
5

????????????????

Madame Figaro
????????? / Intellect
LOfficiel
ELLE
Cosmopolitan
????? / Income
6

???? ???????? 93 ??????? ? 7
??????? ??????????? ?????? 1 ??? 2 65
?????????? ?????????? ???????? .
66 ? ?.?. c?????????? ?????? 32
???????????? 2 ? ????? ??? ? ??? .. 60
????????? ?????????? ???????? . 45
???????? ?????????, ?????, ??????, ????????
2-3 ???? ? ??????.. 55 ??????? ? ?????
.. 64 ????? ????? . 47
????? ??????? ??? ??????? . 65 MFR
?????????? ???? 2006
Our readers 93 women 7 men Education1or2
university degrees 65 Social
Activity Working .... 66
Including business owners 32 Travel
23 times a year ........ 60 Exercise
fitness on a regular basis. 45 Gou out to
restaurants, clubs, theatres, exhibitions 2-3
times a week. ........ 55 Married
.... 64 Have children ..
47 Income medium or high ........ 65
MFR monitoring July 2006

7

???????
???? / Fashion ????? ?????, ???????????, ??????,
??????? ???????, ??????? ????, ??????? houte
couture, ????? ????????? New names, special
projects, shootings, catwalks of the world,
fashion history, events houte couture, new
collections

8

??????? / Beauty ??????????, ?????????, ??????,
????, ?????? ????????? Technologies, trends,
perfumes, skincare, professional advice

????????? ????????? / Fine Jewelry ???????,
????????, ????????? ???? Novelties, exhibitions,
brands
9

???????? / Interview ??????? ?? ?????, ??????,
???????? Life stories, stars, premiers
???????? / Culture ???????????, ????? CD,
??????????? ????????, ????????????
??????????? Cinema novelties, new CD, theatre
premieres, bestsellers

????????? ?????? / Trends of the month ??????,
?????? ?????????, ????????????? Trends, fashion
analysis, retrospectives
10

????? / File ???????????? ????????
?????????????, ?????????, ???????? Outstanding
persons, biographies, interviews

??????????? / Travel ?????, ???, ???????, ??????
????? Hotels, Spas, resorts, star opinions
11

????? ????? / LifeStyle ???? ??????? ??????????,
???????????, ???? Children Children psychology,
education, fashion ???? ????? ??????,
???????????, ?????? ? ???? Cars New models,
auto news, stars and cars ??????? ??????,
????????? Finance Advice, analysis
???????? ????? ???????, ??????, ????????? Social
Events Events, celebs, parties ?????? ????????
?????????, ?????????, ???? ????????? ?????????,
????????? Design Latest interiors, landscapes,
celebrity homes, trends ????????? ????????,
???????? ?????, ???????????, ??????? Restaurants
Openings, season dishes, special projects,
critique

12

?????????????
Top 10 advertisers
Perfume Cosmetics LANCOME BIOTHERM DIOR CHANEL
GIVENCHY GUERLAIN KENZO BURBERRY ARMANI LIERAC
Fashion Accessories DIOR CHANEL DOLCEGABANNA L
ANVIN ALBERTA FERETTI SONIA RYKIEL TRUSSARDI MISSO
NI GUISEPPE ZANOTTI ESTELLE ADONI
Jewelry Watches CARTIER PIAGET VAN
CLEEFARPELS CHAUMET MONT BLANC CHANEL
JOAILLERIE JAEGER-LE-COULTRE DIOR
JOAILLERIE LONGINES KORLOFF
Other activities VERTU MOETSHANDON HENNESSY MART
ELL SONY ERRICSSON BMW BOSH-SIEMENS JACUSSI FOUR
SEASONS HOUTEL DEUTCHE BANK

Perfume Cosmetics 36
Other activities 12
Jewelry Watches 20
Fashion Accessories 32
13

???????????????
?????-????
????? 5000 ??????????? ???????????????
????, ??????, ??????????????, ??????, ?????,
???????, ????????? ? ??????? ????????????
Burda-Ukraine 11 ??? ???????????? ? ??????? ?
?????? Saarbach GmbH ???? ?? ???????
??????????? ???????????, ???????????? ???
??????????? ??????, ?????? ???????, ??? ????????
???? ???????????? ?????????, duty free
??????? ????, ???
(? ??? ? ??) 1
?????? 25000 1-?
???????? 60000 2-? ????????
55000 ????????
50000 3-? ???. ???????
27000 4-? ???. ??????? 35000
??????? ?????????? 28750

Position Price, EUR (net) 1
page 3100 1st
spread 7450 2nd spread
6820 Spread
6200 3rd cover
3350 4th cover
3450 Rubric Content 3570
Circulation 5000 copies Distribution
Kiev, Dnipropetrovsk, Donetsk,, Kharkov, Odessa,
Lvov, Zaporozhje In Ukraine BURDA Ukraine
advantages 11 years of distribution experience
in Ukraine Europe SAARBACH GmbH, one of Europes
distribution leaders resort favorites, airports
and duty free zones
14

????????

Publishing House Burda-Ukraine 101
Vladimirskaya Str 01033, Kiev,, Elena
Matushenko - deputy advertising director e-mail
matush_at_burda.ua Galina Kobelchuk - advertising
sales manager e-mail kobelchuk_at_burda.ua Tel.
38 [phone] Fax. [phone]
???????????? ?????-??????? 01033, ????, ??.
????????????, 101 ????? ????????? -
???. ????????? ?? ??????? e-mail
matush_at_burda.ua ?????? ?????????
???????? ???. ??????? e-mail
kobelchuk_at_burda.ua ???. 38
[phone] ????. 38 [phone]