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June 2004 Presentation

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2004 CareerBuilder Strategy. Significantly improve CareerBuilder's job ... CareerBuilder ... deals with major accounts via CareerBuilder direct sales force. ... – PowerPoint PPT presentation

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Title: June 2004 Presentation


1
June 2004 Presentation
2
Agenda
  • Current Recruitment Market
  • CareerBuilders Strategy and Results
  • Market Share Overview

3
Job Creation Has Returned!
2003
2004
Source Bureau of Labor Statistics
4
Where The Growth Is -- By Industry
  • Increase in jobs
  • Professional and business services
  • Healthcare
  • Hospitality
  • Construction
  • Manufacturing

5
Recovering Internet Help-wanted Market
Billions
Millions
Source Morgan Stanley Research -- 2003
6
2004 CareerBuilder Strategy
  • Significantly improve CareerBuilders job seeker
    market share
  • Outsell the competition building revenue market
    share through effective distribution

7
Job Seeker Strategy
Distributed Search Poised, qualified job
seekers Application centric audience Interested
in confidentiality
8
CB Network Partnerships Opening Over 400 Doors
  • 130 Newspapers
  • Verticals
  • 40 Healthcare sites
  • 12 Sales sites
  • 12 Retail sites
  • 5 Hospitality sites
  • 11 Staffing/hr sites
  • 27 Diversity partners
  • 66 City/region specific sites
  • 30 Broad appeal sites
  • 23 Job Type specific sites
  • 49 Misc. sites

9
Effective Print Creative and TV Ad Campaign
  • in-kind advertising from owners
  • national television advertising including the
    Super Bowl and Academy Awards
  • building brand awareness for job seekers and
    corporate recruiters

10
CareerBuilder -- The Traffic Leader
Source Media Metrix unduplicated traffic
Monster includes Monster.com, AOL Careers (thru
Nov), MSN Careers (thru Dec), Jobs.com, FlipDog,
and NewJobs.com CareerBuilder includes
CareerBuilder.com Network, AOL Careers (starting
Dec), MSN Careers (starting Jan)
11
CareerBuilder Sales Strategy
  • Continue to grow market share with over 1,400
    sales reps selling CareerBuilder services in the
    local markets.
  • Focus telemarketing efforts on selling our
    service to small and medium enterprises.
  • Pursue national deals with major accounts via
    CareerBuilder direct sales force.

12
Rapid CB Sales Growth
June 2003
June 2004
157 Outside Sales Reps
Fortune 1000 Companies
111 Outside Sales Reps
1,264 Inside Sales Reps (264 CB reps, 1,000 NP
reps)
1,068 Inside Sales Reps (68 CB reps, 1,000 NP
reps)
Small Medium Sized Businesses
13
CB is still the undisputed leader in job postings
Over 1.1 mil jobs on CB in May
Source Corzen Data
14
Newspapers Increase Sales of 30-day Online Ads
May 04 53,031
Oct 02 3,140
15
CB Has Most Local Job Listings
CareerBuilder
31,010 jobs
Monster
11,125 jobs
Source CareerBuilder.com Analysis, June 2004,
jobs on site posted/updated in 7 day time period.
16
Analyst Survey shows CB with 65 more Jobs from
top 100 employers
Source Deutsche Bank Securities analysis, June
2004.
17
CB 2003-04 Revenue
18
CB Revenue Growth Significantly Outpacing Monster
Year-Over-Year Increase In Revenue
19
CareerBuilder Direct Sales Force Increases
Revenue
Sequential Quarterly Revenue
20
CareerBuilder Gaining Market Share
Source Deutsche Bank Securities analysis, June
2004.
21
2004 CareerBuilder Strategy
  • Significant increase in quality job seekers in
    2004
  • Effective sales distribution and revenue growth
  • Market share increases for CB
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