HKTDC April Mega Fairs

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HKTDC April Mega Fairs
Christine Kwok Managing Consultant Actrium
Solutions 30 April 2009
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Key Findings Buyers
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Respondents By Market

Base All Respondents (N944)
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Respondents By Region

Base All Respondents (N944)
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Over 80 of Buyers Planned to Place / Had Placed
Orders During April Mega Fairs

Base All Respondents (N944)
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Nearly 70 of Buyers Had Either Increased or
Maintained Their Order Value When Comparing to
2008

Base All Respondents (N944)
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A Higher Percentage of Emerging Market Buyers
Intended to Increase Orders

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83 of Buyers Would Order More Value-for-money
Products Under Current Economic Situation

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Over 80 of Buyers Agreed that Visiting Trade
Fairs Still Remained as an Effective Channel to
Find High Quality Suppliers Under Current
Economic Situation

Base All Respondents (N944)
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Nearly 70 of Buyers Considered Trade Fairs in
HKBest Venues to Source Value-for-money Products

Base All Respondents (N944)
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Electronic Fair HKTDC Fairs Were Considered As
Must Attend Fairs by Buyers

Base Electronics Fair Buyers (N317)
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Houseware Fair HKTDC Fairs Were Considered As
Must Attend Fairs by Buyers

Base Houseware Fair Buyers (N316)
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Gift Premium Fair HKTDC Fairs Were
Considered As Must Attend Fairs by Buyers

Base Gift Premium Fair Buyers (N311)
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Over 99 of Buyers Were Satisfied with HKTDC
April Mega Fairs

Base All Respondents (N944)
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Nearly 70 of Buyers Believed Current Economic
Crisis Would Begin to Subside Within 18 Months

Base All Respondents (N627)
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Over 60 of Buyers Would Increase or Maintain
Their Sourcing Activities from / through HK
Under Current Market Situation

Base All Respondents (N627)
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96 of Buyers Would Increase or Maintain Their
Sourcing Pattern with / through HK Once the
Crisis Subsides

Base All Respondents (N627)
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Key Findings Exhibitors
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Nearly 50 of Exhibitors Had Received Order(s)
from New Customer(s) During HKTDC Mega Fairs

Base All Exhibitors (N882)
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62 of Exhibitors Believed Current Economic
Crisis Would Begin to Subside Within 18 Months

Base All Exhibitors (N938)
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Nearly 80 of Exhibitors Would Increase or
Maintain Their Focus on China Asia Markets
Under Current Market Situation

Base All Exhibitors (N938)
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82 of Local Exhibitors Also Indicated that They
Would Place More Focus on China Asia
marketsUnder Current Market Situation

Base Local Exhibitors (N454)
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Conclusion
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Conclusion (Buyers)

• Its apparent that the current financial
  situation had less impacts on the buyers from the
  emerging markets.
• Visiting trade fairs still remained as an
  effective channel for locating quality suppliers
  under the current economic situation.
• HK trade fairs were regarded as the best venues
  to source quality and value-for-money products.
• HKTDC Fairs were considered as must attend
  trade fairs.
• Over 99 of participants were satisfied with the
  April Mega Fairs.

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Conclusion (Buyers)

• 68 of buyers believed that the current global
  economic crisis would begin to subside within 18
  months.
• Over 60 of buyers would increase or maintain
  their sourcing activities from / through HK
  under current economic crisis.
• 96 of buyers would increase or maintain their
  sourcing pattern with / through HK once the
  crisis subsides.

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Conclusion (Exhibitors)

• Nearly 50 of exhibitors had received order(s)
  from new customer(s) during HKTDC Mega Fairs.
• Over 60 of exhibitors believed that the current
  global economic crisis would begin to subside
  within 18 months.
• 79 of exhibitors would increase or maintain
  their focus on the China Asia markets under the
  current economic crisis.
• 82 of local exhibitors also indicated that they
  would place more focus on China Asia markets
  under the current economic crisis.

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End Thank You!
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