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NICOLE Examples

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A Web site is a better source of information on nutrition than a video game or ... put their Healthy Habits Commercials on You Tube. YouTube Who's Talking? ... – PowerPoint PPT presentation

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Title: NICOLE Examples


1
NICOLE - Examples
  • Asking for Participation
  • Engagement Marketing
  • Competing with the noise
  • Combination of quality quantity
  • Learning new skills and investigating new
    partnership opportunities

2
Web site Resources
  • " A Web site is a better source of information on
    nutrition than a video game or printed pamphlet,
    according to a study of low-income mothers
    reported in the January issue of the Journal of
    Nutrition Education and Behavior."

FV Express Bites is a stage-tailored nutrition
education website Susan Nitzke, PhD, RD, CD, and
Amanda Park, MS, RD (Accepted in JNEB).
Alice Henneman, MS, RD, Extension Educator
University of Nebraska-Lincoln Extension in
Lancaster County FOOD Web site
http//lancaster.unl.edu/food
3
Resources Galore
"Ask the Dietitian TM www.Dietitian.com
(1995) Independently ranked among the 15 most
popular nutrition websites on the internet. 
Thousands of frequently asked questions on 100
nutrition topics.  Joanne Larsen MS RD LD
  • www.DiningOutNutrition.com Direct access to
    restaurant nutrition information and help with
    finding healthier choices.
  • Nicole Turner-Ravana MS

4
JNEB
  • The Journal of Nutrition Education and Behavior
    is now available online at www.JNEB.org.

5
SNEs MyPyramid E-catalog
6
USDA promoting a high tech approach to healthy
eating messages.
7
Webcasting
Videocasting
Degree Programs, Professional Development Example
Bone Health in Children and Adolescents
Implications for Client Counseling New online CE
course for health professionals that was recently
developed by the Dairy Council of California,
worth 3 CE credits 
Online Courses Books
WIChealth.org Webcast online resource for
nutrition education, easy to use and shown to
change behavior
SNEs Conversations With
8
Courting Blogs
9
High Tech Grocery Shopping
  • Safeway
  • Ask the Nutritionist
  • Good to Know
  • FoodFlex
  • Personalized online food and nutrition tool
  • Get a nutritional snapshot of their Safeway Club
    Card purchases.
  • Identify food alternatives based upon nutrients
    most important to you and to create personalized
    shopping lists that make shopping easier.

Peapod Offers First Ever Virtual Nutritionist
The new software NutriFilter, developed by
Peapod, allows customers to enter their specific
requirements, from gluten-free, peanut-free or
low fat to kosher, organic or high in vitamin A.
In the works "intelligent" shopping carts
10
Cell Phone Tools
  • Software for Palm Pilots/PDAs Phones such as
    Weightmania Diet Organizer
  • MyFoodPhone account through Sprint
  • Nutrax camera phone food diary

11
Mobile Marketing
  • Mainstreaming mobile marketingMajor marketers
    including Procter Gamble and Microsoft are
    looking to marketing on mobile devices as the
    practice becomes more and more mainstream. A
    JupiterResearch study found that 22 of all
    companies that advertise online are also engaging
    in some form of marketing over mobile phones and
    devices, and that total spending on mobile
    marketing would reach 2.9 billion by
    2011.  Advertising Age (11/29/07)

12
New Gadgets Gizmos
Coheso Tracks3 CalorieSmart
Motion-sensor-detection video games
13
YouTube Whos Talking?
14
YouTube Whos Talking?
IFIC
CSPI
The Urban Nutrition Initiative High school
students recently put their Healthy Habits
Commercials on You Tube.
15
'Got Milk?' Campaign Heads To YouTube
  • The California Milk Processor Board (CMPB),
    creators of the original "Got Milk?" campaign,
    are rolling out the 2008 iteration focusing on
    teenagers with a music and social networking
    strategy touting the healthful benefits of milk.
  • "White Gold," who sings about his love for the
    (other) white stuff. The star, with a perfect
    physique, calcium-enhanced hair, nails and teeth,
    plays a guitar filled with milk and is backed by
    the "Calcium Twins" on drums and bass.

16
MySpace
17
MySpace Forums
18
Facebook
Ben Jerry's, Sunkist, Indy Jones Unwrap
Facebook's 'Gift of Gab Facebook's free gift
of the day. Hundreds of virtual items from its
online gift shop. Most cost 1 to send, but
advertisers will often foot the bill, especially
if it is part of a larger campaign. This new
spin on brand marketing is successful because of
its ability to leverage the power of consumers.
19
MP3s, Podcasts, Online Radio, Music
  • Family Album Radio shows broadcasted each month.
    You can listen to MP3 files and/or read the
    scripts through RadioSource (on NPR)
    (http//www.radiosource.net/).

The "Skinny Songs" CD - features encouraging
messages about weight loss for women. (Heidi
Roizen ) Jill Jayne, MS, RD - Rockstar
Nutritionist www.jumpingjill.com Eat Like a
Rainbow Jay Mankita A hip, funky romp for kids
and the folks who feed them. Crunchy rhythms and
tasty harmonies, with a very nutritious groove
throughout. Gets 'em dancing. CD or MP3
20
How do you inspire a Revolution?
  • Our advantage linking theory, research, and
    practice
  • Competing for brain space
  • Using salable concepts in order to shape
    public/consumer opinions
  • Creativity, innovation, and inspiration

21
  • Our High-Speed Communications Culture, How Can
    Nutrition Education Keep Up?
  • Q A
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