CellBazaar

1
CellBazaar Service
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CellBazaar A Brief Overview

• CellBazaar is a service where mobile phone used
  as an 24 hours electronic market place. In
  CellBazaar, Sellers can post their product
  information to sell and buyers can search their
  desired product to buy, using their mobile phone.
• Sellers use their mobile phone interface to post
  goods they want to sell. This information is
  stored on the central server. The sellers have
  the ability to
• Post them
• Change or update
• delete the listed good after sale
• Buyers use the cell phone to search for the goods
  they want to buy. They have the option of
  optimizing their search by
• They have the option of optimizing their search
  by Price, brand and location
• They can bookmark favorite items and return to
  them later
• Once a buyer identifies a likely item, the buyer
  uses the application to contact the seller by SMS
  or a direct phone call. After reaching and
  agreement, buyer and seller meet to close the
  deal.

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CellBazaar Service in Bangladesh
Grameenphone launched the CellBazaar service in
collaboration with the company CellBazaar Inc. in
July 2006. CellBazaar Inc. was founded in 2005
with the concept of CellBazaar developed at the
media Lab of Massachusetts Institute of
Technology (MIT). The major objective behind the
CellBazaar service concept and launching was

• Create an electronic market for buying and
  selling through mobile phone
• Leverage mobile as the most widespread
  communication device in developing world
• Overcome the digital divide by using the mobile
  phone as a computer
• Work as a Market Transformer and M-commerce
  Facilitator
• Provide first data-use experience to mobile
  users and prepare them for 2d-generation
  technology
• Give a birds-eye-view of the market and
  Information hub for sellers and buyers.
• Bring GP subscribers under a common platform of
  buying selling
• Connect the isolated and uninformed segment to
  the hub of information
• Provide a compelling value-added third
  generation service to GP users
• Contribute to economic development of farmers,
  traders and businessmen
• Give 24 hours market information in CellBazaar

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How it works?
CellBazaar works on four synchronized
platforms SMS CellBazaar service can be
availed by sending SMS to a dedicated port 3838
from all basic mobile phone. WAP GP
subscriber can avail the same service through
their WAP enable handset browsing
wap.cellbazaar.com with easy graphic
interface WEB CellBazaar is also available in
WEB www.cellbazaar.com. Buyers and Sellers with
internet facility on computer can also avail the
benefits of CellBazaar (seller need to be a GP
subscriber). IVR Convenient for customers to
listen to the latest posts by dialing 3838 and
take buying decision
5
SMS (Buy Sell) Process
Buying One Step (Short Cut)
Selling One Step (Short Cut)
Receive Reply SMS
Receive Reply SMS
Call 017XXXXXXXX Tutor-EnglishMedium-O-level
tk3500-5000 Uttra EWU 3rd semster 3 years
experience ex-Notredamien
Success!Posted Agri-wholesale-fish-rui tk150 per
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Registration (First Time Only)
Receive Reply SMS
Note Step-by-Step process also available for
buying and selling, where subscriber does not
have to put in all information in a single SMS.
Kurigram is saved as your preferred location. SMS
buy to see or SMS sell to post item/serice.
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WAP (Buy Sell) Process
Buying Step By Step
http// wap.cellbazaar.com
Selling Step By Step
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WEB Process
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Service Cost Benefits for Customer

• Cost
• Registration for sellers
• Only GP standard SMS charge
• Buying Selling
• SMS Standard GP SMS charge
• WAP Standard charge for GPRS browsing
• WEB Only browsing fee
• IVR Standard GP IVR charge (Tk. 2.00 per minute)

• Benefits
• Buyers
• Birds-eye view of entire market for comparison of
  prices, product etc.
• Comparison shopping without having to travel to
  markets
• Sellers
• Mobile is the Shop, without spending any money
  on infrastructure
• Bypass middlemen and go directly to buyer,
  increasing gross revenue
• Less risk of bringing goods to market
• Buyers Sellers
• Gathers market information to make smart business
  decisions       

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CellBazaar users
Student
Businessman
Farmer
Housewife
10
CellBazaar User Success Stories

• Success Story Seller
• Seller Nuran Nabi, Rice seller, Location
  Dinajpur
• Nurun Nabi sells rice, via his rice warehouse and
  shop in Dinajpur
• He has started posting rice information on
  CellBazaar and received
• phone calls from rice mills in Dhaka region. Now
  Nuran Nabi is
• selling Rice to the buyers of Dhaka region.
• He met CB team at Dinajpur CIC and expressed his
  enthusiasm for
• the service.

Success Story Buyer Buyer Md. Ferdous Sheikh,
office employee, Location Dhanmondi Mr. Ferdous
was looking for car for 3 months through
traditional channels and also visited several
traditional channel. And finally starts visiting
CellBazaar for 2 months and found Toyota
Starlet, 1989 model, Dhaka Metro 110623, for 3
lakh Taka. The sellers Mr. Matiul Haque Farooque
received 60 calls until evening on the day of
posting. The buyer Ferdous Sheikh called at 430
pm and after negotiation they closed the deal in
2.5 lakh.
11
Awards won so far...

• The Tech Museum Award 2007

• 3GSMA Global Mobile Award, 2008 in the category
  of
• Best Use of mobile for social and economic
  development

• Telecom Asia Awards 2008, in the category of
• Asian Telecom Innovation of the year

• The Manthan Award southasia 2008, in the
  category of Best e-content development