Climate Change

1

• Climate Change
• in a
• World

2
YouTube is the dominant online video site

• 150,000 200,000 videos are uploaded daily
  SOURCE http//mediatedcultures.net/ksudigg/?p163
  
• Hundreds of millions of videos are watched daily
  Source YouTube.com
• 68 million unique users visit YouTube each month
  Source YouTube.com

3
People turn to online video as a source of news

• A third of all Americans - and half of those who
  go online - say they regularly or sometimes watch
  news programs or video clips on the Web
• SOURCE Key News Audiences Now Blend Online
• and Traditional Sources on the Web
• Pew Research Center for the People the Press
• August 2008

4
And its not just the young
http//weblogs.hitwise.com/heather-dougherty/2008/
04/post.html
5
What can you learn about climate change from
YouTube?

• 30,900 videos tagged
• climate change
• 58,800 videos tagged
• global warming

6
Discussion questions

• How does this video influence the public
  discussion on climate change?
• How does this public discussion impact your work?
• Share your thoughts

7
Clip 1Climate Change
Uploaded June 2007 1,522,821 views
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Clip 2Climate Change, Hoax
Uploaded May 2007 192,722 views
9
Clip 3Climate Change, Politics
Uploaded July 2007 590,008 views
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Clip 4Climate Change, Science
Uploaded September 2006 825,905 views
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Four Media Trends

• Citizen Journalism
• Advocacy Journalism
• Hollywood Advocacy
• Humor as Political Commentary

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• Thoughts?
• Insights?