The Economic Census and You

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TheEconomic Census and You
Bob Marske Paul Zeisset
http//www.census.gov/econ/census02/guide/slides/s
p-ec02-az05.ppt
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What Users Need to Know

• Economic Census
• Overview and uses
• How the data are classified (NAICS)
• How the data are published
• Working with the data
• Local data from current programs

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Census Terminology

• Economic surveys
• data collected from businesses
• Demographic surveys
• data collected from households

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Principal Economic Indicators

• Advance Monthly Retail Sales
• Manufacturing and Trade Inventories and Sales
• Monthly Wholesale Trade
• Manufactures Shipments, Inventories and Orders
• Quarterly Services Survey NEW
• Housing Starts
• Value of New Construction Put in Place
• Housing Completions
• New Homes Sold and for Sale
• US International Trade in Goods and Services
• Quarterly Financial Report (two releases)
• Housing Vacancies

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Surveys vs Census

• Economic Census
• Every 5 years (years ending in 2 7)
• Industry/product detail
• Detailed Geography

• Economic Surveys
• Annual, quarterly, monthly
• Limited detail
• Mostly national

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The Economic Census is indispensable to
understanding Americas economy
--Alan Greenspan, Chairman, Federal Reserve
Board of Governors
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Public Sector Uses

• Benchmarking
• Tracking economic change
• Attracting new businesses
• Assisting business development

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Sound and timely economic data are the fuel
that powers business decision making
--Thomas J. Donohue, President, United States
Chamber of Commerce
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Private Sector Uses
Study your industry Market share Product
trends Strategic planning
Whats my share? How does my firm compare?
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Private Sector Uses
Study your industry Market share Product
trends Strategic planning Study business
markets Site locations Sales territories Foreca
sting sales
Where are my customers? suppliers? competitors?
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Private Sector Uses
Study your industry Market share Product
trends Strategic planning Study business
markets Site locations Sales territories Foreca
sting sales Evaluate investments Estimate
market size Data for loan applications
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Sector contribution to GDP
Economic Census Coverage
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Increasing Census Coverage
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Economic Census Data Collection
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Economic Census Data Collection
Direct Collection Mail or electronic report
forms to 5 million establishments
94 of output
Administrative Records (17 million
nonemployers and 2 million small employers)
79 of establishments
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Industry Classifi- cation
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Economic Census Table

• Data classified by industry

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Standard Industrial Classification System

• Developed in 1930's
• Updated every 10-15 years
• Dominated by manufacturing

SIC
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NAICS
North American Industry Classification System
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NAICS

• North
• American
• Industry
• Classification
• System

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New Numbering System
Description
Code
Level

• Example

Information
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Sector
Broadcasting (except Internet)
515
Subsector
Radio and Television Broadcasting
5151
Industry Group
Radio Broadcasting
51511
Industry
Radio Stations
515112
U.S. Industry
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NAICS Sectors

• 54 Professional, Scientific and Technical
  Services
• Management of Companies and Enterprises
• 56 Administrative and Support and Waste
  Management and
• Remediation Services
• 61 Educational Services
• 62 Health Care and Social Assistance
• Arts, Entertainment and
• Recreation
• Accommodation and
• Food Services
• Other Services (except
• Public Administration)
• 92 Public Administration

• 11 Agriculture, Forestry,
  Fishing, and Hunting 21 Mining 22
  Utilities 23 Construction 31-33
  Manufacturing 42 Wholesale Trade 44-45
  Retail Trade 48-49 Transportation and
  Warehousing 51 Information 52
  Finance and Insurance 53 Real Estate and
  Rental and Leasing

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New Sectors
SIC Division
NAICS Sector
Transportation,
Utilities
Communications,
Transportation and Warehousing
and Utilities
Finance,
Finance and Insurance
Insurance,
Real Estate and Rental and Leasing
Real Estate
Retail Trade
Retail Trade
Accommodations and Food Services
Service
Professional, Scientific, and Technical Svc
Industries
Administrative Support and
Waste Management Remediation Svcs
Educational Services
Health Care and Social Assistance
Arts, Entertainment, and Recreation
Information
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New Sectors
SIC Division
NAICS Sector
Transportation,
Utilities
Communications,
Transportation and Warehousing
and Utilities
Finance,
Finance and Insurance
Insurance,
Real Estate and Rental and Leasing
Real Estate
Retail Trade
Retail Trade
Accommodations and Food Services
Service
Professional, Scientific, and Technical Svc
Industries
Administrative Support and
Waste Management Remediation Svcs
Educational Services
Health Care and Social Assistance
Arts, Entertainment, and Recreation
Information
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Accommodation and Food
Services

• Created from

Service Industries Hotels and other
lodging Retail Trade Eating and drinking
places
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Retail vs Wholesale
Retail Trade In SIC Sells to consumers In
NAICS Location attracts public Advertise to
public Display merchandise
Wholesale Trade Sells to business Office or
warehouse Advertise to trade Display little or no
merchandise
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Two Views of 1997 Retail Trade
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Two Views of 1997 Retail Trade
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Establishment

• A store, warehouse, factory, etc. at a single
  physical location

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Company

• One or more establishments under common
  ownership or control

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NAICS Manual
In print and at www.census.gov

• Definition for each industry
• Alphabetic index
• Correspondence tables

• 2002 Edition
• NAICS02 to NAICS97
• NAICS97 to NAICS02

• 1997 Edition
• NAICS97 to SIC
• SIC to NAICS97

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Brie between NAICS and SIC
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Assembling Time Series

• SIC 1987 1992 (1997)
• NAICS 1997 2002 2007

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Changes for NAICS 2002
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Exercise 1

• In what industry would you find gambling cruises?

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Economic Census Products
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www.census.gov
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Industry Series

• Goods-producing Construction, Mining,
  Manufacturing
• Separate reports for each
• 6-digit industry
• Incl. products and materials
• National, limited state data

Service-producing Sectors 22, 42 to 81

• New for 2002
• Reports for groups
• of industries
• Includes products
• National data only

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Economic Census Geography

• U.S.
• States
• Metro areas
• Counties
• Places of 2,500 Inhabitants
• ZIP Codes (not in this series)

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Comparative Statistics

• Economy-wide
• For 1997, shows SICs by State
• For 2002, will show NAICS97 by State
• No substate geography

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Bridge between NAICS and SIC

• 1997 Shows SIC parts within NAICS v.v.
• 2002 Bridge between NAICS 02 and NAICS 97
• National data
• Basis for converting other data

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Subject Reports

• Separate reports for each sector
• In service-producing sectors
• Product lines
• state data for many industries
• Metro data for wholesale, retail, accommodations
  only
• Establishment and firm size
• Miscellaneous subjects
• limited state data

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ZIP Code Statistics

• Primarily establishment counts by size
• Not in print or PDF

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ZIP Code Statistics
Scope Selected sectors only
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Nonemployer Statistics

• Businesses w/o paid employees account for
• 75 of all businesses
• 3.5 of all sales
• Excluded from other census reports
• U.S., State, county metro data
• Updated annually

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Other Reports

• Censuses of Island Areas
• Business Expenses
• Survey of Business Owners

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Business Expenses
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Other Reports

• Censuses of Island Areas
• Business Expenses
• Survey of Business Owners

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Survey of Business Owners
Formerly the surveys of Minority- and Women-Owned
Business Enterprises

• Women
• Black
• Hispanic
• American Indians and Alaska Natives
• Asians and Pacific Islanders
• Company Summary
• Characteristics of Business Owners

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SBO includes Nonemployers

• All Firms includes employers and nonemployers

• Most census figures limited to Firms with paid
  employees

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2002 SBO Report Schedule
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Whats New for SBO in 2002

• New name Survey of Business Owners
• Race counts will include multi-race
• Classification by NAICS
• Characteristics of Business Owners report
• Owner characteristics age, education, hours
  worked, disability
• Business characteristics home-based,
  family-owned, franchising, year started,
  financing

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Exercise 2

• When will ZIP Code Statistics from the 2002
  Economic Census be published?

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Whats New for the 2002 Economic Census?

• NAICS - New industries in 4 sectors
• Industry Series for service sectors
• Expanded Survey of Business Owners
• American FactFinder CD-ROM features converge
• Micropolitan Statistical Areas

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1997 Metropolitan Areas (light green)
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2002 Metropolitan Areas (dark green)
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www.census.gov/econ2002
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TheEconomic CensusAccessing the Data
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Media

• Conventional
• Printed reports (only a few)
• PDFs on the Internet
• Drill-down tables on the Internet
• Databases
• On CD-ROM (1997) or DVD-ROM (2002)
• On Internet--via American Factfinder

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Current PDF Format A
                               
 
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Proposed PDF Format B
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Proposed PDF Format C
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Row/column dividing lines
Why did you choose that option?
__________________________________________________
__________________________________________________
__________________________________________________
___
(A) Vertical only
(B) Both Horizontal and Vertical

• Overall Rating of this issue to you
• 1Very important
• 2 Moderately important
• 3Not important

(C) Horizontal only
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www.census.gov
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TheEconomic CensusAccessing the Data
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Media

• Conventional
• Printed reports (only a few)
• PDFs on the Internet
• Drill-down tables on the Internet
• Databases
• On CD-ROM (1997) or DVD-ROM (2002)
• On Internet--via American Factfinder

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www.census.gov
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Exercise 3

• What were the total sales of used car dealers in
  Pima County in 2002?
• (Hint - look at both employers and nonemployers)
  

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Media

• Conventional
• Printed reports (only a few)
• PDFs on the Internet
• Drill-down tables on the Internet
• Databases
• On CD-ROM (1997) or DVD-ROM (2002)
• On Internet--via American Factfinder

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American FactFinder and DVD-ROM
AFF Advantages CD / DVD Advantages

• No internet hookup
• Faster retrieval
• Extra functionality
• More export formats
• flat ASCII, dbf, 123
• No limits on exports
• Includes 97 SIC data
• Includes 97 ZIP data

• Free
• No waiting for a new disc
• No installation
• Works with UNIX and Mac, not just Windows

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www.census.gov
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Exercises 4-5

• Use American FactFinder to display 2002 figures
  for gasoline stations (NAICS 447) for all
  counties in Arizona.
• Extra credit Name the top 3 counties in Arizona
  in terms of sales of gasoline stations.

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www.census.gov
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Exercise 6

• Which state had the highest receipts in legal
  services in 1997?
• (Hint use the Industry Statistics Sampler).

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Census Economic Datafor Local Areas

• 5-year intervals
• Economic Census
• Survey of Business Owners
• Annual
• County Business Patterns
• Nonemployer Statistics
• Annual Survey of Manufactures
• Statistics of U.S. Business

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www.census.gov
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Statistics of U.S. Businesses
Firms with paid employees

• Firms by employment size by NAICS
• allows you to define small business
• Geography
• US
• States
• Metropolitan areas

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County Business Patterns
P1998 - 2002 - reported by 1997 NAICS P2003 and
future - reported by 2002 NAICS
Establishments, employment and payroll No sales
or receipts
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Annual Survey of Manufactures
Establishments with paid employees
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Exercise 7

• What is the most recent year for which ZIP Code
  data are available from any Census business
  statistics other than the Economic Census?

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What Next?

• See brochure
• Redo exercises
• for your own
• area or industry
• Review slide show and text
• Tell your colleagues

http//www.census.gov/econ/census02/guide/slides/s
p-ec02-mi05.ppt
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2002 Economic Census

• Bob Marske
• Paul Zeisset
• 1-301-763-2547
• 1-877-790-1876
• econ_at_census.gov