Integrated BTL

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(No Transcript)
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Integrated BTL Marketing Communications
Integrated Marketing Communications Brand
Building - BTL Services
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The Company
The Company

• ONE OF THE LEADING Integrated Marketing
  Communications company in Vietnam, focused on
  brand building through below-the-line (BTL)
  services.
• Over 12 years of providing quality services for
  different kinds of industries all over the
  country.
• Based in Ho Chi Minh City. Established in 1995.
• One of the first five advertising companies
  licensed for full service operation by the
  Government.

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The Company
The Company

• Diversified on August 2003 - XPR Brand
  Communications, XPR Campaigns, Starfilm and Pro
  Images
• Equipped with a unique combination of a strong
  local knowledge and international experience.
• Currently with a workforce of 23 workforce 100
  dedicated to BTL servicing.

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Services
Services
BRAND BUILDING THROUGH
MARKETING PROMOTIONS EVENT MANAGEMENT PUBLIC
RELATIONS
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Services
Services
MARKETING PROMOTIONS

• Consumer / Trade Sales Promotions
• Sponsorships
• Point-of-Sale-Merchandising
• Packaging
• Logo
• Stationeries
• Product Brochures
• Catalogues

• Posters
• POP displays
• Hang tags
• Other customized materials

It is our proposition standard to come up with
integrated marketing communications strategies
for a brand. This includes strategies and concept
development, writing, design, layout and
production.
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Services
Services
EVENT MANAGEMENT

• Brand Support
• Product Launches
• Brand Activations
• Sales Conferences
• Trade Conferences
• Media Conferences

• Ceremonial Events
• Ground Breakings
• Factory and Office Openings
• Awardings

• Corporate Activities
• Team Building
• Meetings
• Trainings
• Seminars

• Road Shows and Exhibits
• Concerts and Parties

XPR Brand Communications is committed to
understand your needs. We endeavor to build
events reflecting your business objectives that
meet or exceed your targets. Events that will
leave your audiences and target market involved
to your brand.
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Services
Services
EVENT MANAGEMENT

• Event concept and strategy development
• Creative designs and production of collaterals
• Budget management
• Component planning risk management
• Execution management, on-site facilitation and
  logistics support

XPR-BC covers every aspect of an event. Apart
from managing all components, we critically
oversee the processes involved such as ensuring
the timeliness of all preparation the smooth
flow of the event program the handiness of
necessary logistics support and the readiness of
all people involved. We work closely with our
clients to make sure of every track in achieving
their optimum objective.
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Services
Services
PUBLIC RELATIONS

• Strategic PR Campaigns
• Press Conference Media Management
• Media Crisis Management
• Press Release Writing and Editing

An event or any promotion will not be more
effective if the message is not sent directly
across the target market. And there is no other
means of communication as broad and effective as
the Media. XPR Brand Communications have the
longest years of experience, our network and our
relationship with the media to provide a stronger
offensive tool for your brands.
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Clients
Clients



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Clients
Clients
Vietnam Brewery Limited
PREMIUM SPECIALTY BRANDS
MAINSTREAM BRANDS
BIERE LARUE EXPORT BIERE LARUE LARUE DRAUGHT BIA
BIVINA BIA LARGER BGI
TIGER HEINEKEN COORS LIGHT FOSTERS AMBER
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Portfolio
Vietnam Brewery Limited
Portfolio
Exclusive IMC Agency for Mainstream
Brands Exclusive IMC for Specialty Brands BTL
Agency for Premium Brands Development of
Brand Identity Campaign Strategy Development and
Execution Consumer Insight Analysis Sponsorships
BIERE LARUE EXPORT, BIERE LARUE, BGI, BIVINA,
LARUE DRAUGHT, LARGER, HEINEKEN, TIGER, COORS
LIGHT, FOSTERS, AMBER DRAFT
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Portfolio
Electrolux Share A Heart Campaign
Portfolio
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Portfolio
Biere Larue Export Unique Show
Portfolio
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Portfolio
Coffee Festival 2007
Portfolio
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Portfolio
Coffee Festival 2007
Portfolio
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Portfolio
CapitaLand Vista Official Launch
Portfolio
Show Unit Viewing Event Soft Launch Event Press
Conference Official Launch Event
October 2007 13,14,17,18,19
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CapitaLand Vista Official Launch
Designs Concept Development Production
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CapitaLand Vista Official Launch
Media Relations Presscon Management Media
Monitoring
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Portfolio
Dutch Lady International Childrens Day
Portfolio
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Portfolio
Acer Notebook Product Launch
Portfolio
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Portfolio
Wonders of the World Lantern Festival
Portfolio
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Portfolio
Tiger Beer Light Art Show
Portfolio
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Portfolio
Tiger Beer Lantern Making Contest
Portfolio
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Portfolio
Heineken Indoor Movie Launching
Portfolio
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Portfolio
Heineken Light up the city
Portfolio
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Portfolio
SJ Johnson Sales Conference Team Building
Portfolio
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Portfolio
Heineken Bar Activation
Portfolio
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Portfolio
Coors Light Product Launching
Portfolio
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Portfolio
Coors Light Product Activation
Portfolio
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Portfolio
Coors Light Hip-hop Roadshow
Portfolio
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Portfolio
SaiGon Beer Beer Food Festival
Portfolio
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Portfolio
APEC Gala Dinner 2006
Portfolio
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Portfolio
G7 Mart For a Strong Vietnam Day
Portfolio
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Portfolio
G7 Mart Launching
Portfolio
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Portfolio
Jotun Factory Expansion
Portfolio
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Portfolio
Unilever Management Conference
Portfolio
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Portfolio
Portfolio
Unilever Team Building
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Portfolio
Unilever Sunsilk Sampling
Portfolio
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Portfolio
Lipton Milk Tea Product Activation
Portfolio
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Portfolio
Portfolio
Lipton Ice Tea
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Portfolio
Portfolio
Caltex Team Building
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Portfolio
Portfolio
Osim Official Launching
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THANK YOU!