Mark Kvamme

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Content Happens!

• Mark Kvamme
• Sequoia Capital

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Remember These Guys?
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They Brought Us the Flat File (IDMS)
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Accounting was the First Application
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Then There Was Big Blue
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Who Wrote the Relational Database White Paper
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The RDBMS Market Began in 1982
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Oracles First Customers
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Establishing a Huge Software Ecosystem
ERM Applications
CRM Applications
SCM Applications
O/M Applications
Application Development
Application Lifecycle Management
Application Deployment
Programmer Development Tools
Information Access and Delivery
Information and Data Management
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Creating Large, Meaningful Companies
ERM Applications
CRM Applications
SCM Applications
O/M Applications
Application Development
Application Lifecycle Management
Application Deployment
Programmer Development Tools
Information Access and Delivery
Information and Data Management
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And a Massive Market
B
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How Was It Possible?
Relational
Data Model
SQL
Query Language
Server
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• Whats Next?

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Only 10 of Corporate Info is in the DB
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90 is Content Hiding in the File System
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Whats The Content Data Model Today?
HTML
Data Model
Query Language
Server
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This is the Flat File All Over Again
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Search is the First Application
Human Classification
Algorithm Classification
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Search is Good at Finding Documents
Doesnt extract context or allow re-use of
content.
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Need A Platform That Understands Context
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Publishing is the First Application
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How Will The Content Market Develop?
XML
Data Model
SQL
Query Language
Server
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SQL is a Force Fit for Content
Business Application
SQL Database Schema
Database
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Must Know Questions In Advance
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It Works Well When Schema is Known
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Larger Opportunity When Schema is Unknown
XQUERY
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How Will The Content Market Develop?
XML
Data Model
XQUERY
Query Language
Server
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Oracle/IBM Use Wrappers
XQUERY
SQL
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How Will The Content Market Develop?
XML
Data Model
XQUERY
Query Language
Server
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Mark Logics First Customers
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Demos
http//medbook.demo.marklogic.com/
http//paycheck.demo.marklogic.com/
http//dmz-demo2.marklogic.com/
http//rotunda.upress.virginia.edu8100/dmde/
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The Next Enterprise Software Market

• Context of Content
• Convert, Query, Manipulate, Render
• Solve Real Problems in the Content Ecosystem.

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Creating Tomorrows Companies
ERM Applications
CRM Applications
SCM Applications
O/M Applications
Application Development
Application Lifecycle Management
Application Deployment
Programmer Development Tools
Information Access and Delivery
Information and Data Management
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• kvamme_at_sequoiacap.com