MAIA Intelligence

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• MAIA Intelligence
• Welcomes you to
• the meet on
• Corporate Performance Management (CPM)
• for
• Financial Services Enterprise
• Mumbai June 22, 2007

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Business Challenges
TECHNOLOGY
Market Volatility
Risk Management
Large Customer base
Consolidation
Skilled Manpower
Transaction Volume
Credit Management
Government Reforms
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Todays Business Pressures
Plan Model
Marketing
Sales
Risk
Credit
Execute
Service
Finance
Report Analyze
HumanResources
Project Mgmt
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Corporate Performance Management
Corporate Performance Management (CPM) is the
area of Business Intelligence (BI) involved
with monitoring and managingan organization's
performance, according to Key Performance
Indicators (KPIs)
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CPM Significance

• Marketing Departments can develop better products
  services, assess the results of campaigns,
  better understand their target market, cross
  sell, upsell
• Credit Departments can leverage CPM for
  collaborative analysis and slicing and dicing
  data in new and creative ways
• Human Resource Departments can use it extensively
  to analyze the workforce and the impact of salary
  and related decisions
• Executives can get real-time access to key
  performance indicators, and would be able to
  interact and drill-down on data as against a
  static number
• Portfolio Fund Departments can analyse patterns
  for effective and faster investment decisions

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What CPM enables?

• Make the right investments in products, people,
  projects and processes
• Continuously assess operational performance based
  on key performance indicators and historical
  trends
• Adjust re-align strategies as needed to achieve
  organizational goals
• Deliver consistent information to all levels
  within the organization for collaborative
  performance
• Visualise enterprise-wide planning and budgeting
  in a single model
• Analyze customer, product and services
  profitability in real-time
• Consolidate financial data from disparate sources
  across the entire enterprise
• Standardise on data communication, data
  comprehension data control
• Optimise IT resources and infrastructure
• Single version of the truth

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CPM Framework


C3 Communication, Comprehension, Control
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CPM Elements
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CPM factors
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CPM

• Limited standard reports in core business
  applications Time consuming scripting for
  additional reports
• Availability of only Static reports No analysis
  possible
• For analysis intelligence, export to Excel
  Chances of data corruption and data manipulation
• Multiple Data sources Single view not possible
• Tactical Strategic Business Intelligence
  After-the-fact reports and analysis
• Adhoc and enhancement requests from business
  users Productivity loss of IT resources

Solution CPM through Operational Business
Intelligence Reporting
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CPM Benefits

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CPM Benefits

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Initiating CPM

• Integrate and take advantage of existing IT
  assets
• Identify the data integration strategy
• Identify a Business Intelligence strategy
  (Operational Tactical)
• Blending Business Intelligence with elements of
  planning, budgeting and appropriate-time
  monitoring
• Identify measurable Business Performance
  Parameters (BPP)
• Peg operational data with BPP
• Improve and simplify pegging continuously

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CPM

• Limited standard reports in core business
  applications Time consuming scripting for
  additional reports
• Availability of only Static reports No analysis
  possible
• For analysis intelligence, export to Excel
  Chances of data corruption and data manipulation
• Multiple Data sources Single view not possible
• Tactical Strategic Business Intelligence
  After-the-fact reports and analysis
• Adhoc and enhancement requests from business
  users Productivity loss of IT resources

Solution CPM through Operational Business
Intelligence Reporting
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Structured CPM methodology Eg KPI
Ageing Analysis
KPI Description
Maintain credit period of less than 3 days
KPI Objective
Better Cash flow
KPI Benefits
1-Apr-07
KPI Start Date
31-Mar-08
KPI End Date
12 months, Daily
KPI Life Span Reporting Periodicity
Days
KPI Unit of Measure Formula
Less than 3 days
KPI Target Value
Plus or minus 1 day
KPI Upper Lower Tolerances
7days, 1 day
Anticipate Upper and Lower Limits
Mr. XYZ
KPI Sponsor
Mr. ABC
KPI Initiator
Mr. ABC
KPI Benefactor
Both
KPI Internal or Customer Facing
Back Office application running on Oracle,
Transaction application running on SQL,
KPI Data Sources
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Data Communication
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Data Comprehension
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Data Control
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Data Communication
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Data Comprehension
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Data Control
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Summary

• CPM is not a technology, but a Business Strategy
• Core concept for CPM C3 (Communication,
  Comprehension Control)
• Business Intelligence is an Intelligent first
  step in incorporating CPM

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MAIA Intelligence

• New only Indian champion in the Business
  Intelligence space
• Presence in Financial Services Segment with
  customers like Asit C. Mehta, Edelweiss Capital,
  Reliance Mutual Fund
• Innovation in incorporating BI with an
  Operational approach and low TCO

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MAIA Core Purpose

• MAIAs software products
• will help enterprises to achieve their growth
  objectives
• by enabling
• faster, better and effective decisions
• at all levels

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MAIA Core Team Values

• Never Being Satisfied
• Winning beating others in a good fight
• Opportunity based on merit no one is entitled to
  anything
• Fanatical attention to consistency and detail

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MAIA Core Customer Offerings

• Give results, not sales pitches
• Talk to customers about partnership, not products
  
• Understand customer needs for better decision
  making
• Customers should get inspired by meeting us

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About MAIA Intelligence

• Indian champion in the Business Intelligence
  Software space
• Technology driven Product development since 2003
• Focus on Operational Business Intelligence
• Mission To enhance customers investments in
  Application Software
• Regional Partner Network across India
• Dedicated Product Development, Delivery Support
  team to enable customer satisfaction and
  referenceability
• Customers like Pidilite, Asit C. Mehta, Lok
  Housing, Kodak, Thyocaresince August 2006

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• Thank You!
• Sanjay Mehta
• CEO
• sanjaymehta_at_maia-intelligence.com
• Vikram Kole
• Head Marketing
• vikram_at_maia-intelligence.com