Source: Survey: Christian media used often, but there is room to grow. Baptist Press, compiled by St

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Survey Christian media used often, but there is
room to grow

• Baptist Press, compiled by Staff, from Facts and
  Trends, published by Lifeway Christian
  Resources, SBC
• June 28, 2006

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• Most people who attend a Protestant church are
  using Christian media -- magazines, websites,
  television, radio, movies and music

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But

• Christian media is only a fraction of the media
  churchgoers use.

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• Protestant clergy are much heavier users of
  Christian media than are the people in their
  churches.

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Protestant Laity Media

• 78 percent listen to Christian music.

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Protestant Laity Media

• 64 percent watch Christian television.

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Protestant Laity Media

• 64 percent visit Christian websites.

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Protestant Laity Media

• 64 percent listen to Christian radio.

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Protestant Laity Media

• 60 percent read Christian non-fiction books.

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Protestant Laity Media

• 55 percent watch Christian movies.

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Protestant Laity Media

• 47 percent read Christian fiction books.

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Protestant Laity Media

• 44 percent read Christian magazines.

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For each type of media

• the average proportion dedicated to Christian
  options is less than half - usually much less
  than half.

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• The proportion of media use that is specifically
  Christian ranged from a high of 42 percent for
  music to a low of 17 percent for movies. 
• Meaning on average, 42 percent of all music
  Protestant churchgoers listen to is Christian.

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• Only 7 percent in the survey who listen to music
  listen solely to Christian music.

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• There are numerous differences by denominational
  groupings.

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• Southern Baptist churchgoers are fairly average
  in their media use.

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• People who attend other types of Baptist
  churches are particularly heavy consumers of
  Christian fiction and Christian radio.
• For example, independent Baptist, General
  Baptist, Regular Baptist.

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• People from Pentecostal or Charismatic
  denominations are more likely than average to use
  Christian fiction, magazines, websites, and
  particularly radio and music.

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• Lay leaders within churches tend to use Christian
  media much more than do non-leaders.

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• Clergy use Christian media even more than lay
  leaders.

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Among Protestant Clergy

• 94 percent listen to Christian music.

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Among Protestant Clergy

• 92 percent read Christian non-fiction books.

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Among Protestant Clergy

• 87 percent read Christian magazines.

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Among Protestant Clergy

• 84 percent listen to Christian radio.

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Among Protestant Clergy

• 83 percent visit Christian websites.

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Among Protestant Clergy

• 77 percent watch Christian television.

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Among Protestant Clergy

• 76 percent watch Christian movies.

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Among Protestant Clergy

• 53 percent read Christian fiction books.