Using Audio

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Using Audio Video for Marketing Library Services

• Paul Asay, Indiana State University

2
Expanding the Library Mission

• Library as the Campus Living Room
• Extravaganza
• Movie Nights
• Community Lecture Series
• DVD and Audio CD Checkout
• Cup and Chaucer Café
• More Comfortable Furniture

3
Marketing Added Services

• Using Video to Market the Library
• Student Created Videos
• (Reel Big Video Contest) (Promote Living Room
  Theme)
• Library Created Videos
• Librareo Contest (I Love My Library Video)
• Extravaganza (Highlights of the day)
• Library Instruction

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Example Video
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Audio Video Tools

• Working with Audio
• Audacity (Free and Easy to Use)
• Export as mp3 or wav files (PodCasting)
• Record audio from events, debates, oral histories
• Working with Video
• Pinnacle Studio
• Final Cut (Mac)
• Adobe Premier Elements
• Windows Movie Maker

6
Streaming vs. DVD vs. CD

• Streaming Video and Audio
• Windows Media Services (Windows based server)
• Just use YouTube
• CD/DVD
• Blank DVD .40 cents each
• CD .23 cents each
• Advantage of higher quality
• Disadvantage of time to produce and copy

7
Ideas

• Audio or video walking tour of the library
• Overview of library services DVD
• Highlight new services
• Library contest on video CD
• Instruction sessions via streaming media
• POD casting reviews, and events

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Other Examples

• Arizona State The Library Channel
• http//www.asu.edu/lib/librarychannel/

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This Presentation http//paulasay.indstate.edu/il
07
aasay_at_indstate.edu