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Tufte

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aesthetics and technique in data graphical design ... Tufte's Rules, after Casselman, abridged http://www.ams.org/new-in-math/cover/visual1.html ... – PowerPoint PPT presentation

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Title: Tufte


1
Tufte






2
The Visual Display of Quantitative Information
(1983)
  • Graphical Practice
  • graphical excellence
  • graphical integrity
  • Theory of Data Graphics
  • data-ink and graphical redesign
  • chartjunk vibrations, grids, and ducks
  • data-ink maximization and graphical design
  • multifunctioning graphical elements
  • data density and small multiples
  • aesthetics and technique in data graphical design

3
The Visual Display of Quantitative Information
(1983)
  • Graphical Excellence
  • that which gives the viewer the greatest number
    of ideas in the shortest time with the least ink
    in the smallest space

4
The Visual Display of Quantitative Information
(1983)
  • Graphical Integrity
  • representation of numbers should be directly
    proportional to the numerical quantities
    represented
  • clear, detailed, and thorough labeling should be
    used to defeat graphical distortion and ambiguity
  • show data variation, not design variation
  • graphics must not quote out of context
  • Graphical elegance is found
  • in simplicity of design
  • and complexity of data

5
Tufte's Rules, after Casselman, abridged
http//www.ams.org/new-in-math/cover/visual1.html
  • Tone down secondary elements of a picture layer
    the figure to produce a visual hierarchy.
  • Replace coded labels in the figure by direct
    ones.
  • Produce emphasis by using the smallest possible
    effective distinctions.
  • Eliminate all unnecessary parts of a figure.
  • Use small multiples numerous repetitions of a
    single figure with slight variations.
  • Make the graphics carry a story.

6
Envisioning Information (1990)
  • Escaping Flatland
  • Micro/Macro Readings
  • Layering and Separation
  • Small Multiples
  • Color and Information
  • Narratives of Space and Time

7
Visual Explanations Images and Quantities,
Evidence, and Narrative (1997)
  • Images and Quantities
  • Visual and Statistical Thinking Displays of
    Evidence for Making Decisions
  • Explaining Magic Pictorial Instructions and
    Disinformation Design
  • The Smallest Effective Distance
  • Parallelism Repetition and Change, Comparison
    and Change
  • Multiples in Space and Time
  • Visual Confections Juxtapositions form the Ocean
    of the Streams of Story

8
Dense Information and Computers
9
Dense Information and Computers
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