Wireless Technology for the Transportation Industry

1
Wireless Technology for the Transportation
Industry
2
Vision Statement
To become the pre-eminent provider of wireless
sensing and control systems for the commercial
transportation industry
3
Corporate Highlights

• Technology protected by numerous patents
• Two additional patents filed in last 30 days
• 15 years development in wireless technology and
  tire monitoring solutions
• Products for commercial, recreational, and
  industrial vehicles, passenger cars and
  motorcycles.
• TS-16949 quality certification
• Established market channels
• Marketing agreement with Dana Commercial Vehicles
  Group for heavy and medium vehicles
• Increased OEM sales 280 in 2005, Overall revenue
  increased by 163 in 2006

4
Customers
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Product Strategy

• Wireless platform designed to create a wireless
  network on a vehicle
• Provides gateway for wireless sensor data to the
  vehicle data bus
• Information made available to driver or remotely
  via telematics link
• Provides critical performance information to
  lower maintenance costs, vehicle downtime and
  increase fleet efficiency

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What is Tire Pressure Monitoring?

• First Smartwave application
• Wireless monitoring of pressure and temperature
  of a vehicles tires
• Provides visual and audible alert if one or more
  tires lose air pressure or increase in
  temperature
• Sensors constantly measure and wirelessly
  transmit data to drivers
• Reduces fuel and tire costs for fleets and
  Improves safety

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SmartWave TPMS
Typical system overview
Integration with on-board display solution
Sensor/transmitter assembly
Wireless Gateway Receiver
Antenna
RF wireless signal (to send data from sensors to
receiver) J1939 communications interface Co-axial
link from receiver to external antenna
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Industry Highlights

• In 2000, U.S. National Highway Traffic Safety
  Administration (NHTSA) issued TREAD Act aimed at
  improving tire safety standards
• Final rule requires all new vehicles to be equipped with tire monitoring systems for
  2008 model year
• Tread Act is influencing commercial vehicle
  manufacturers adoption of tire monitoring

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Market Applications

• Commercial Vehicles and Buses
• Recreational Vehicles
• Industrial Vehicles
• Passenger Cars

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Commercial Vehicle Bus Systems

• Strong fleet ROI value proposition driving market
  demand
• Approximately 950,000 new commercial vehicles
  sold annually
• 7.5 million vehicles currently in service
  globally (50 million wheel positions)
• OEM market potential of 400 Million
• Aftermarket potential of 3 Billion

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Commercial Vehicle Bus Systems

• NHTSA studying tire monitoring systems for trucks
  prior to any decision on legislation
• Smartwave product designed specifically to meet
  commercial fleet and OEM requirements
• OEM contracts with MCI and New Flyer, Prevost,
  Van Hool, ABC Bus, Bell, Oshkosh, Optima Medtec
  and others.

12
Dana/SmarTire Marketing Agreement

• Dana will market and sell products through its
  direct sales channels and Roadranger marketing
  alliance
• Agreement covers Class 3 - 8 trucks and trailers,
  buses and recreational vehicles
• Territories include North America, Mexico,
  Australia and New Zealand
• Dana plans to investigate co-development of
  additional sensing and control applications that
  will benefit its current products

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About Dana

• Dana is a Tier 1 leader in the design and
  manufacture of commercial vehicle components for
  medium and heavy duty vehicles
• Sales of 9.1billion last year
• 46,000 personnel in 28 countries
• Danas products include front-steer, rear-drive,
  trailer and auxiliary axles as well as
  driveshafts, steering shafts, suspensions and
  related systems, modules, and services for the
  commercial vehicle market.

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About Roadranger

• Roadranger is a marketing alliance between Dana
  Corporation, Eaton Corporation and other
  partners.
• Roadranger represents a total system solution
  including drivetrain, chassis and safety
  components.
• Roadranger has over 160 personnel in sales,
  service and support roles in North America.

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SmarTireRV

• Safety Value Proposition matches demographic
  older, more safety conscious, high disposable
  income
• OEM market opportunity of 25 million annually.
  Aftermarket opportunity 100 million
• Excellent Aftermarket channel established with
  Camping World
• Over 5,000 SmarTire RV systems on the road today

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Industrial Vehicles

• OEM market opportunity of
• Key OEM relationships developed - Bell
• Tire monitoring offers compelling ROI as
  monitoring prevents damage to tires costing up to
  30,000 each
• Monitoring prevents tire fires that can write off
  vehicles with price tags as high as 3 million

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SmarTire for Passenger Cars

• OEM and aftermarket products
• Supplier to a number of manufacturers including
  Aston Martin
• Focus on supporting current customers

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Beyond Tire Pressure Monitoring Systems
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Technology Evolution

• Sensing
• monitoring of vehicle functions to gather data
  related to vehicle performance
• Control
• processing the sensor information to provide
  feedback for safety, performance, economy and
  diagnostics
• Networking
• multiplex sensing and control information over
  one or more buses to reduce wiring costs

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Wired Architecture Challenges

• Sensors and control units are all individually
  wired (costly)
• Wiring to many locations is difficult, if not
  impossible. e.g.
• Tires
• Brakes
• Expensive, if not prohibitive, to install in
  aftermarket

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SmarTire Solution
SmarTires Wireless Gateway Architecture Enables
Multiple Applications over Common System
Components
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Smartwave Benefits

• Provide sensing to difficult locations
• Tires, brakes, etc.
• Ease of maintenance
• Off-vehicle communications for diagnostics and
  maintenance
• Cost effective
• Elimination of wiring costs
• Enables improved safety functions and vehicle
  performance
• Ease of installation in aftermarket

Wireless technology will make the same in-roads
in the vehicle industry as we have seen in other
markets
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Introducing the Wireless Gateway
ECU/TCU
Display/ Control
Wireless Gateway
Tire Monitoring
Alarms
RKE
Brake Monitoring

• Intrusion
• Tracking/telematics

• Keyless entry
• LFI
• Remote start
• Remote control

• TMS
• RFID
• Tread wear
• Acceleration
• Rotation

• Temperature
• Brake wear

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Introducing the Wireless Gateway

• The wireless receiver technology for commercial
  TPMS systems can be leveraged into new wireless
  applications
• SmarTire intends to own the wireless receiver
  gateway for commercial vehicles

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Wireless Gateway Applications

• Safety and convenience tire and brake
  monitoring, keyless entry and remote start
  applications
• Asset management diagnostic and fleet
  maintenance via telematics or Bluetooth link to
  maintenance center
• Security electronic cargo seal, driver
  identification, container tracking etc.

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Corporate Plan

• Continue to develop internal OEM support systems
• Continued focus on commercial and industrial
  markets
• Focus on addition of blue chip OEM customers
• Develop applicable aftermarket channels
• Invest in development and introduce new Smartwave
  applications each year

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The SmarTire Advantage

• Customer Focused
• Industry Experience
• Multiple Applications
• Clear Product Vision
• Talented Team

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The SmarTire Advantage

• Technology Leadership
• Dynamic Corporate Culture

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SmarTire Systems Inc. Richmond, BC,
Canada Didcot, Oxfordshire, UK www.smartire.com OT
CBB SMTR
This presentation may include statements about
expected future events and/or financial results
that are forward-looking in nature and subject to
risks and uncertainties. Forward-looking
statements include, but are not limited to, those
statements regarding anticipated demand for tire
monitoring technology, sales of SmarTire products
and technology to original equipment
manufacturers, market size, the Companys ability
to complete additional financing, and the impact
and scope of the new US legislation. It is
important to note that actual outcomes and the
Company's actual results could differ materially
from those in such forward-looking statements.
Factors that could cause actual results to differ
materially include general factors such as
insufficient investor interest in the Companys
securities, the impact of competitive products
and pricing and general economic conditions as
they affect the Companys customers, and specific
risks such as the uncertainty of the requirements
demanded and timing specified by U.S. government,
reliance on third party manufacturers to product
SmarTire products and technology, and, the
Companys ability to source product components in
timely manner. Readers should also refer to the
risk disclosures outlined in the Company's annual
report of Form 10-KSB for the last completed
fiscal year filed with the SEC.