Welcome Susan Jacobsen Senior Vice President The Advertising Council, Inc'

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WelcomeSusan Jacobsen Senior Vice
PresidentThe Advertising Council, Inc.

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The Ad Council PresentsAmplifying Your Message
With Public Relations

• Tom Beall
• Managing Director, Global Social Marketing
  Practice
• Ogilvy Public Relations Worldwide
• Melora Heavey
• Project Manager
• American Institute of Certified Public
  Accountants (AICPA)
• Bonin Bough
• Executive Vice President, Interactive, Social
  Emerging Media
• Weber Shandwick

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What is PR?

• Helping an individual or an organization
• communicate effectively with its publics
• or audiences

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Why PR?

• Create or enhance awareness
• Maximize relationships with key publics

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Blending the Old The New

• Delivery
• Integration
• Engagement

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Good PR Makes Good Things Happen Good PR Begins
with a Good Program

• Strategic
• Comprehensive
• Unique

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Determining Objectives

• Specific Realistic
• Measurable

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Know Your Audience(s)

• Identify Both Internal and External
• Analyze Their Media Habits

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Strategies Tactics

• Media Relations
• Social Networking
• Partnerships
• Events

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Measuring Success

• Circulation
• Audience Impressions
• Unique Visits
• Calls to Toll-Free Number
• Downloads
• Subscriptions

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