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ALAs Advocacy Toolkit

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Committee on Library Advocacy ... your library, The Campaign for America's Libraries (2000) ... customized messages to Congressional members and state ... – PowerPoint PPT presentation

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Title: ALAs Advocacy Toolkit


1
ALAs Advocacy Toolkit
  • Making the Case for Libraries in Tough Economic
    Times

2
Setting the Stage
  • ALAs strategic plan advocacy is goal 1
  • Association-wide advocacy efforts
  • Advocacy and the ALA Washington Office
  • Office for Library Advocacy
  • Committee on Library Advocacy

3
Goal 1 ALA and its members are the leading
advocates for libraries and the library
profession.
  • Increase support for research and evaluation to
    provide evidence of the value and impact of
    libraries.
  • Increase public awareness of the value and impact
    of libraries of all types, librarians and library
    staff.
  • Mobilize, support and sustain grassroots advocacy
    for libraries and library funding at local, state
    and federal levels.
  • Increase collaboration to secure legislation
    favorable to libraries.
  • Increase public awareness of the importance of
    intellectual freedom, privacy and the role of
    libraries in a democracy.

4
Association-wide Advocacy Efforts
  • _at_ your library, The Campaign for Americas
    Libraries (2000)
  • Advocacy Institute ALA Annual, July 10, 2009
  • Advocacy University Online toolkits
  • Library tools and campaigns with ACRL, AASL, PLA,
    IRC, ALSC
  • I Love Libraries Web site

5
Advocacy and the ALA Washington Office
  • Mission
  • Informs government of the needs of library
    communities
  • Provides library supporters up-to-date
    information
  • Builds coalitions

6
Advocacy and the ALA Washington Office
  • Means
  • National Library Legislative Day (May 11 12)
  • (Google National Library Legislative Day)
  • District Dispatch with online updates and hot
    issues
  • www.wo.ala.org/districtdispatch/
  • Tool
  • Legislative Action Center, the email service
    that allows advocates to send customized messages
    to Congressional members and state legislators
  • (Google ALA Legislative Action Center)

7
ALA Office for Library Advocacy
  • Supports the efforts of advocates
    association-wide
  • Integrates their efforts
  • Works to cultivate future advocates
  • Examples
  • Advocating in a Tough Economy Toolkit
  • Add It Up Make the Difference in Youth
    Development and Education Toolkit

8
Committee on Library Advocacy
  • Develops resources, networks and training
    materials
  • Integrates advocacy efforts into ALAs overall
    planning, priorities and policies
  • Cultivates future leaders in advocacy
  • Has an Advocacy Coordinating Group for the
    exchange of information and ideas
  • Has an Advocacy Training Subcommittee

9
Advocating in a Tough Economy Toolkit
  • Online so that it can be easily updated
  • www.ala.org/tougheconomytoolkit
  • Produced by ALAs Advocacy University
  • Brings together advocacy information from across
    the association
  • Has links to media coverage, a press center, etc.
  • Allows you to pick and choose what would be
    useful for your situation and needs

10
Toolkit What It Gives You
  • Facts and strategies to use in speaking out
    effectively for libraries
  • Information on how to work with decision-makers
    and the media
  • Talking points on the economic value of libraries
    (with examples of the returns on investment)
  • A link for sharing successful advocacy stories

11
Toolkits Structure
  • Making the case
  • Outreach strategies to generate support
  • How to talk to the media to get their support and
    good coverage
  • Tips for engaging decision-makers and legislators
  • How to stage and publicize a rally

12
Making the Case
  • The toolkit includes a message worksheet to help
    you
  • Clarify your goal and specifically what you want
    to have happen
  • Define the key message that will be repeated over
    and over (your sound bite)
  • Identify your audience and why this would be
    important to them
  • Outline your supporting points and
    examples/stories/facts to back them up

13
Making the Case
  • There is advice on
  • Delivering the message (communication strategies)
  • Designating effective spokespeople
  • Dealing with opposition and controversy
  • Answering tough questions
  • Telling your story

14
Outreach Strategies to Generate Support
  • The toolkit includes a speakers checklist to
    help you
  • Prepare for a presentation
  • Deal with anxiety
  • Deliver the presentation effectively
  • Look the part

15
Talking to the Media
  • The toolkit includes
  • Tips for successfully interacting with and
    managing the media
  • Media strategies … what they are and when to use
    them
  • Tips for staying in control of the message and
    answering hard questions

16
Engaging Decision-Makers and Legislators
  • The toolkit includes
  • Tips for successfully reaching out to
    decision-makers
  • Showing the value of your library
  • Framing the message for this target audience
  • Techniques for effectively communicating with
    legislators
  • A know your legislator checklist

17
Staging and Publicizing a Rally
  • The toolkit includes
  • Planning for rallies … from conceptualization to
    logistics
  • Examples of how to publicize a rally
  • Sample rally messages
  • A rally event checklist
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