SHOP JACKSON

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SHOP JACKSON

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Shop Jackson is a 'shop local' campaign developed by the Jackson Revitalization ... Shop Jackson: Promotion Examples. 5% off Monday - Thursday ... – PowerPoint PPT presentation

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Title: SHOP JACKSON


1
SHOP JACKSON!
  • June 3, 2009

2
Who is the JRC?
Appointed by the City Council to assist City with
economic development ideas
  • Sally Bligh
  • Wayne Garibaldi
  • Connie Gonsalves
  • Rich Hoffman
  • Gary Little
  • Stan Lukowicz
  • Aaron May
  • Craig Murphy
  • John Plasse
  • Lana Vukovich
  • Jane Wilkinson
  • many other volunteers

3
Shop Jackson WHAT?
  • Shop Jackson is a shop local campaign developed
    by the Jackson Revitalization Committee in
    partnership with the Jackson Rancheria Casino
    Hotel Dreamcatchers Club Program

4
Shop Jackson WHAT?
  • Dreamcatchers Club Members are invited to take
    further advantage of their membership by shopping
    at Jackson businesses, offering Dreamcatchers
    Club members-only discounts

5
Shop Jackson WHEN?
  • Initial Campaign August 1, 2009 through January
    31, 2010 (in two three month blocks)

6
Shop Jackson WHERE?
  • All businesses located in the city limits of
    Jackson are invited to participate.
  • Ongoing relationships with Dreamcatchers Club
    Members

7
Shop Jackson WHY?
  • Businesses in Jackson can capitalize on the
    thousands of casino visitors and local
    Dreamcatchers market
  • The Jackson Rancheria has 500,000 active
    Dreamcatchers members 300,000 monthly visitors,
    and over 26,000 Dreamcatchers Club Members in
    Amador/Calaveras Co.

8
Shop Jackson WHY?
  • Collectively the businesses of Jackson have an
    opportunity to ensure that more locals and
    visitors Shop Jackson!

9
Shop JacksonThe Requirements
  • City of Jackson business license and location
    within the city limits of Jackson
  • 45 participation fee (one 45 fee covers both
    quarters)
  • Completed participation form
  • Promotional offer commitment created by
    participating businesses

10
Shop JacksonThe Benefits
  • Arrow Magazine will print a map of businesses for
    6 issues, beginning with the August 2009 issue.
    This magazine has a monthly distribution of over
    100,000 copies
  • The map will also be printed as a separate sheet
    and be provided to all participating businesses
    as an additional promotion

11
Shop JacksonThe Benefits
  • Websites like Amador Council of Tourism, Amador
    County Chamber of Commerce, City of Jackson and
    the Jackson Rancheria will list participating
    businesses
  • Distribution, Promotion and Exposure at 2009
    Amador County Fair

12
Shop JacksonPromotion Examples
  • 5 off Monday - Thursday
  • Buy 2, get 1 free Buy 1, get 2nd item ½ off
  • Provide game opportunities, chances to win a
    higher discount
  • Free XXXXX with YYYYY

13
Marketing Jackson
  • This is a Direct Response Advertising Campaign
  • An effective ad includes a call to action
  • The Best Ads emphasize Benefits over Features
  • FREE is the most powerful word to use in an
    advertisement

14
Marketing Jackson
  • An effective ad has Measurable Results
  • Do not use Institutional Advertising
  • Use Relational Advertising
  • Emphasize that your Business has a Relationship
    with Dreamcatchers Club
  • 26 Keys to Effective Marketing to Dreamcatchers
    Club Membership

15
Timeline
  • June 15 Deadline to Participate
  • July 1 Last Day to submit final ad copy
  • July 30 3rd Quarter Campaign Begins
  • Sept. 15 Deadline to jump in 4th Quarter
  • Oct. 1 Last Day to submit changes
  • for 4th Quarter Campaign
  • Nov. 1 4th Quarter holiday period starts
  • Jan. 31 New Program Launches!!

16
Questions?? For More Information Contact Mike
Daly, City Manager 223-1646 or mdaly_at_ci.jackson.ca
.us
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