4Ways Two Approaches

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4-WaysTwo Approaches

• to One Goal Sellin Online.
• Eric Hawley
• Utah State University Extension

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Two Approcahes / Four ways to do Business Online

• Traditional Brick n Mortar Style e-models
• From Build Your Own . . .
• . . . to Full Service Web Hosting
• . . . to Outsourcing
• Peer to Peer / Person to Person e-models
• Primarily Auctions . . .

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Traditional?Huh?
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Traditional? Yep.

• Storefront Storefront

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Traditional? Yep.

• Store shelf Store shelf

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Traditional? Yep.

• Shopping Cart Shopping Cart

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Traditional? Yep.

• Cant get in Cant get in

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Traditional methods can...

• offer Familiarity
• portray Stability
• require Active Marketing
• require More Resources
• focus on the Vendor
• be Bookmarkable

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Range of Traditional Storefront Site
Implementations(not necessarily discrete!)

• Full E-Comm Outsourcing
• You do next to nothing.
• Full-Service E-comm Hosting
• You fill in the blanks.
• Build Your Own You do everything.
• (The Dog AND the Kitchen Sink.)

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How involved is a traditional e-commerce
implementation?

• Predictably, it is a balance between , Time,
  and Skill (or Technology Comfort Level)
• So if it holds true that
• cash can compensate
• for time skill .

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P2P

• Familiarly known as Auctions (but it is not
  limited to just auctions.)
• Simply, it is one entity selling
• something to another entity.

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P2P

• Very easy to enter into, typically the lowest
  cost and lowest skill requirement of all methods.
• eBay (auction)
• Amazon (non-auction)

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Peer to Peer

• Storefront? Nope.
• Shopping Cart? Nope.
• Shelves of Items? Nope.
• Vendor Branding? Nope.
• Active Marketing? Nope.
• Deep Stock/Product Line? Nope.
• Monthly costs? Nope.
• Startup costs? Nope.

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Beware being ShortsightedMutually Exclusive!

• It aint always this OR that

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What might you need to go Traditional ?

• Internet Access
• E-Mail address(es)
• Domain Name yourcompany.com
• Hosting
• shopping cart/payment system
• Content/Design
• Marketing
• It is not uncommon to find one stop shopping
  for all of this

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Many providers (example only, not listed in any
particular order of preference)

• One-stop
• http//www.1and1.com
• http//smallbusiness.yahoo.com
• http//www.ipowerweb.com
• Do it yourself
• http//www.oscommerce.com/

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What might you need to go P2P?

• Internet Access
• E-Mail address(es)
• Way to receive payments (paypal, for example)
• Content
• Providers
• Amazon, E-bay