SATA Feature Set Logo

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SATA Feature Set / Logo

• Shan Hemphill, Gordon Paulus, Don Clegg

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Problem

• Wide confusion on the use of SATA naming and
  associated feature sets.
• Audiences
• SATA IO Members
• System builders/integrators
• Ultimately, end users
• Press media / influencers

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Goals

• Create Naming conventions
• Identify required feature sets
• Establish Logos Tiered Marks (Gold, Silver,
  Etc.)
• Success
• Win logo acceptance of member companies
• Establish differentiators for system integrators
  / OEMs
• Create reliability and interoperability
• Drive logo name/branding over specification
  differentiators
• Repeatability influencers repeat the messages

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Draft Naming
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Next Steps