Mark Fishburn, President, MarketWord

1
A New World of Communications with Carrier
Ethernet

• Mark Fishburn, President, MarketWord

2
A New World of Communications with Carrier
Ethernet

• This session will help you understand
• Carrier Ethernet how it is different from
  Ethernet LANs
• Benefits and cost savings you can expect
• Impact on Enterprise, branch offices, SMB home
  communications
• Implementation choices and skills you may need
• Which Service Providers and vendors are active
  /approved do you need them to get the benefits
  ?
• Next steps
• and of course something about MarketWord

Some slides courtesy of
3
Ethernet
4
In The Beginning
Metcalfe created Ethernet and he saw it was
good!
1999 1 Gigabit Ethernet over Copper
2001 10 Gigabit Ethernet WAN
1976 Metcalfe Boggs
1980 DEC, Intel, Xerox "blue book"
1995 100Mbps IEEE Fast Ethernet
1985 IEEE 802.3 Ethernet 10 Mbps
1997 1 Gigabit Ethernet over Fiber
2001 10 Gigabit Ethernet LAN
1970s
1980s
1990s
2000s
Management, Higher bandwidth, wireless
1981
First Products
1994
1997
2001
2.94Mbps
10Mbps
100Mbps
10Gbps
1Gbps
Expansion from LAN to MAN
Adoption of Ethernet datagram by other
technologies
5
But Carrier Ethernet
is not your fathers Ethernet
Bob Metcalfe Ethernet Founder Metro Ethernet
Forum Advisory Director
Unless your fathers Bob Metcalfe
6
Carrier Ethernet
Carrier Ethernet Defined

• Carrier Ethernet is a ubiquitous, standardized,
  carrier-class SERVICE defined by five
  attributes that distinguish Carrier Ethernet
  from familiar LAN based Ethernet
• It brings the compelling business benefit of the
  Ethernet cost model to achieve significant
  savings

Carrier Ethernet

• Standardized Services

Carrier Ethernet Attributes

• Scalability

• Service Management

• Reliability

• Quality of Service

7
The 5 Attributes Carrier Ethernet (1)
Attributes 1 2 Standardized Services
Scalability
Standardized Services

• E-Line, E-LAN provide transparent, private line,
  virtual private line and LAN services
• A ubiquitous service providing globally locally
  via standardized equipment
• Requires no changes to customer LAN equipment or
  networks and accommodates existing network
  connectivity such as, time-sensitive, TDM traffic
  and signaling
• Ideally suited to converged voice, video data
  networks
• Wide choice and granularity of bandwidth and
  quality of service options

Scalability

• The ability for millions to use a network service
  that is ideal for the widest variety of business,
  information, communications and entertainment
  applications with voice, video and data
• Spans Access Metro to National Global
  Services over a wide variety of physical
  infrastructures implemented by a wide range of
  Service Providers
• Scalability of bandwidth from 1Mbps to 10Gbps and
  beyond, in granular increments

8
The 5 Attributes Carrier Ethernet (2)

• Attributes 3-5 Reliability, Service Quality
  Service Management

Reliability

• The ability for the network to detect recover
  from incidents without impacting users
• Meeting the most demanding quality and
  availability requirements
• Rapid recovery time when problems do occur, as
  low as 50ms

Quality of Service

• Wide choice and granularity of bandwidth and
  quality of service options
• Service Level Agreements (SLAs) that deliver
  end-to-end performance matching the requirements
  for voice, video and data over converged business
  and residential networks
• Provisioning via SLAs that provide end-to-end
  performance based on CIR, frame loss, delay and
  delay variation characteristics

Service Management

• The ability to monitor, diagnose and centrally
  manage the network, using standards-based vendor
  independent implementations
• Carrier-class OAM
• Rapid service provisioning

9
Wait a minute . Theres a question

• Last time I checked, the IEEE specs have copper
  running 100 meters and maybe 100kms over metro
  fiber. How can Carrier Ethernet operate as a
  global network?
• Answer because its a SERVICE
• Carrier Ethernet Services shall be delivered
  over native Ethernet-based Metro and Access
  networks and can also be supported by other
  transport technologies Metro Ethernet Forum,
  objective

10
A New world of Communications? What new world?
HD TV TVoD, VoD
Gaming, Business Backup, ERP
Voice gateway
Voice/Video Telephony
Global/National Carrier Ethernet
COPPER, FIBER, EPON, WIRELESS, COAX CABLE

Broadband mobile data/video
E-Line and E-LAN service
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Carrier Ethernet Services in the Access Network
COPPER, FIBER, EPON, WIRELESS, COAX CABLE

Metro Carrier Ethernet
Fiber
Fiber, Copper
E-Line and E-LAN service
E-Line and E-LAN service
Copper, EPON, Coax
E-Line and E-LAN service
Residential Triple-Play
Wireless data/video Mobile Computing
FTTx and DSLAM Backhaul
12
Benefits and Cost Savings of Carrier Ethernet

• Some market information behind the anticipated
  services growth to 22bn by 2008
• source Infonetics, etc

13
Carrier Ethernet Issues and Drivers

• Carrier Ethernet development is in direct
  response to the opportunities made available by
• The need and demand for a simple ubiquitous
  service
• Requirement to scale network services to enable
  rapid deployment of applications critical to
  enterprises and service providers.
• Availability of low cost, high bandwidth of
  Ethernet, beyond the LAN
• Convergence of business, residential and wireless
  services
• Other driving reasons/applications
• Scalability
• Internet and site to site access
• Dynamic and flexible provisioning
• Performance
• Cost savings over legacy services
• Better and simpler control for Enterprise users
• Server consolidation

14
Survey says

• survey of 29 Enterprises
• Not just performance TCO benefits

List slide courtesy of
15
Survey says

• survey of 29 Enterprises
• applications that drive your wide area network
  decisions

List slide courtesy of
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Ethernets ability to impact IT ROI

• Ethernet is more cost effective than traditional
  technologies on a cost per megabit basis.
• In the metro area Ethernet delivers 7-10 times
  the bandwidth as traditional technologies for
  twice the price.
• WAN Ethernet services tend to be around 20-30
  less than traditional technologies.
• Router interface savings- Gig Ethernet interfaces
  are included with the router, DS3, OC3 and OC12
  interfaces cost 10K-20K
• Scales from 10Mbps to 10Gbps to grow with
  application requirements.

Ethernet provides IT managers the ability to
consolidate servers and storage without
sacrificing application performance
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Data Center and Server Consolidation

• Ethernet can play a key role in server and data
  center consolidation by minimizing latency
  between the user and the application.
• Savings from server consolidation projects can
  vary considerably depending on the size of the
  company and scope of the project.
• Bayer Corp consolidated 42 data centers into two
  and cut the number of servers from 1335 to 615.
  Expected savings 76M over 5 years.
• DHL consolidates eight data centers to into one
  facility at a cost of 75M and with annual
  savings of 24M
• Microsoft reduces IT expenditures 23.2M by
  consolidating 24 data centers to 1.1
• Catalysts include
• Decreased communication costs
• Backbone bandwidth
• New connectivity options
• Product improvements
• Exchange infrastructure consolidation

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The technical work of the

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MEF Specifications
see MEF website for details
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Whos involved Metro Ethernet Forum Membership

• ECI Telecom
• Ericsson
• Ethos Networks
• EXFO
• Extreme Networks
• First Avenue Networks
• Foundry Networks
• France Telecom RD LLC
• Fujitsu Network Communications
• Greenfield Networks
• Gridpoint Systems
• Hammerhead Systems
• Hatteras Networks
• Huawei Technologies
• Iometrix
• Iskratel
• Ixia
• JDSU
• Juniper Networks

• Actelis Networks
• Adtran
• Adva Optical Networks
• Agilent Technologies
• Aktino
• Alcatel
• Alpheus Communications
• Altera
• AMCC
• Anda Networks
• Atrica
• ATT
• Avici Systems
• Axerra Networks
• Bell South
• British Telecom
• Canoga Perkins
• Ciena Corp.
• Cisco Systems

• Strix Systems
• Sunrise Telecom
• Teknovus
• Telco Systems, A BATM Company
• Telcordia Technologies
• Teliasonera AB
• Tellabs
• TeraChip
• Time Warner Cable
• TPack A/S
• T-Systems
• Transwitch Corporation
• Turin Networks
• UNH-IOL
• Verizon Business
• VSNL International
• White Rock Networks
• World Wide Packets
• Zarlink Semiconductor

• Met-Net Communications
• Metrobility Optical Systems
• MRV Communications
• Nakina Systems
• Narad Networks
• Nortel Networks Corp.
• ntl Telewest
• NTT Advanced Technology
• Omnilux
• Omnitron Systems
• Optimum Lightpath
• Overture Networks
• PMC-Sierra
• Qwest Communications
• RAD Data Communications
• Resolute Networks
• Siemens
• Spirent Communications

As of 12 July 2006
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Yes but whos really qualified to provide the
service? MEF Certified Companies 33 and
growing
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OK, so now what? (next steps)

• Talk to us
• For more details contacts on case studies
  implementation analysis and further discussion -
  MarketWord/Ominkron
• For Implementation/Skill Sets -
  MarketWord/Ominkron
• For evaluation and Testing of Enterprise wide
  solutions - MarketWord/Network Test
• For state of the art performance monitoring
  solutions - MarketWord/Iometrix
• For Market development of Carrier Ethernet
  Services, high tech products - Marketword/ouRdesig
  ns
• OK I still dont get it
• Talk to MarketWord
• Visit www.metroethernetforum.org download white
  paper on Ethernet Services or the Intro to the
  work of the MEF

23
Thank Youmore at www.marketword.comAdditional
Slides

• About MarketWord
• MarketWord Partner Network Test
• MarketWord Partner Iometrix
• References

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- a unique hi-tech marketing organization
Leading Lights Best Marketing 2005 award (12/05)
with Steve Saunders President, LightReading
Over 20 Industry awards
Mission Provide strategic and tactical marketing
focusing on customer value to accelerate your
companys success to create your world from your
words
Industry Leadership 20032006 Chairman of the
Board, Metro Ethernet Forum, Messaging Co-chair
MEF, 2002-2003 VP Marketing MEF 1999- 2001
Chairman of the board 10 Gigabit Ethernet
Alliance 1998-1999 Board Member Gigabit Ethernet
Alliance Standards body Experience IEEE, IETF,
IPV6, etc
Programs/Expertise Unique positioning, messaging,
branding, technical marketing, all aspects of
marketing development and communications,
conference speaking, industry engagement,
rapporteur services, media and analyst
relations Technical Expertise In depth expertise
on testing performance and usability. Triple
Play, Security, Wired Wireless infrastructure,
Ethernet, IP, Services First Ethernet
Installation Paris 1982
Conferences, chairs, keynotes, etc., IEC TecForum
Chair, LR Ethernet Expo, LightSpeed Europe,
Ethernet World, IPv6, Interop, Supercomm, etc.,
etc.
Partners Alliances (relevant to Carrier
Ethernet) Network Test (Test and Evaluation),
Iometrix (Network Performance Monitoring,
Certification) ouRdesigns (design and
advertising), Omnikron (implementation,
operations)
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MarketWord Partners

• Network Test
• Independent test lab
• Based in LA
• Developed many industry standard methodologies
  Active in IETF test standards Main activity is
  test methodology development and outsourced QA
• Recent tests include
• Triple-play network readiness
• High-speed intrusion prevention systems
• 10G Ethernet switch scalability
• Enterprise WiFi scalability
• Metro Ethernet L2 and L3 VPN scalability VPLS
  security and performance
• IPv6 routing protocol performance

26
MarketWord Partners

• Iometrix
• Based in the San Francisco Area
• Leading Certification and operational monitoring
  to MEF specifications
• The MEF is extending its Certification Program
  to MEF 14 for Service Provider Services starting
  in Q3, 2006
• Iometrix
• Trusted testing partner of the MEF
• Providing Enterprise Subscribers with an
  authoritative basis to measure Carrier Ethernet
  service quality through MEF 14

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MarketWord Partners Mark Fishburns Note

• Iometrix
• President, Bob Mandeville, is a top industry
  authority on testing of Layer 2 and Layer 3
  products, authoring the definitive switch test
  methodology in the IETF.
• NetworkTest
• David Newman, President of Network Test is
  another top industry authority and author of IETF
  test methodologies (RFCs) such as IP Multicast.
  Former Test editor for Datacomms magazine and
  expert in most areas of data communications
• Public Tests
• Almost every significant product evaluation or
  multi-vendor test published over the last ten
  years was conducted by David or Bob or both of
  them together. I have worked closely with Bob and
  David for the last 10 years on many of leading
  edge projects

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References/Links

• Metro Ethernet Forum
• Intro to the work of the forum (see above)
• White Paper on Ethernet Services
• (Lightreadings most downloaded white paper)