Eastman Kodak

1
Eastman Kodak

• Kriston Alford
• Brooks Banton
• Erin Derryberry
• Matthew Hollar
• Neal Resnik
• Team 2
• Case 5

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EASTMAN KODAK

• George Eastman 1888
• you push the button, we do the rest
• Made photography simpler, more useful and more
  enjoyable
• Goal To provide convenience and quality to our
  customers so more and more people can experience
  the special wonders of photography and capture
  and re-live their most cherished moments

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Financial

• 1980s Former CEO Kay Whitmore attempted to
  diversify Kodak
• These attempts left Kodak in debt
• 1990s George Fisher retrenched
• aggressively downsized sold off divisions

• New Vision Traditional Focus
• Fisher stresses accountability of managers
• Overcoming hierarchy

4

• Multinational
• Global Geographic Structure
• South African Digital Villages
• Price Wars with Fuji Film
• Olympic Sponsorship

5

• Digital Camera
• Endless Possibilities
• Key Player

6

• Core Culture
• Diversity in the workplace
• Attitudes
• Interviews

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EASTMAN KODAK

• We will build on and strengthen key Kodak
  advantages that no competitor traditional or
  digital can match
• The strongest brand
• The largest customer base
• The best infrastructure
• The biggest, best photo processing services
• The broadest portfolio of digital traditional
  solutions
• The deepest resources