J. Walter Thompson

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J. Walter Thompson Laura Haumiller Kathy
Jackson Jason Liniger Michelle Moore James
VanDyke
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JWT History

Founded by William James Carlton December 5, 1964
1864 Fight in the Civil War, or open an ad
agency? William James Carlton opts for the
latter, setting up Carlton Smith in New York
City.
1868 How to survive in Manhattan on
15/week.That's just what 20-year old James
Walter Thompson set out to do, once Carlton hired
him as a bookkeeper in 1868. 1877 "Someday kid,
this will all be yours."And it was, William
James Carlton bailed out of advertising to sell
books.
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1887 "Clients writing their own ads--there must
be a better way."JWT Company becomes the first
ad agency to actually do the ads, instead of just
selling the space they ran in. 1899 Making the
world safe for advertising.JWT opens its first
international office in London in 1899. 1963
"Say queso, fromage, whatever."JWT becomes the
first agency to simultaneously introduce a
product in 23 countries around the world, Kodak
Instamatic. 1996 The fall of Communism. The
rise of billboards. JWT crosses the rubble of
the Berlin Wall. Between 1993 and 1996, JWT
develops a presence throughout Eastern Europe, in
Poland, Moscow, Bulgaria, Romania, Prague and
Slovenia. On a different front, JWT Vietnam opens
up in Hanoi. In 1996 JWT begins the monumental
task of transforming itself from the world's
first advertising agency into the world's first
global brand communications company Recent News
January 2001 Peter Schweitzer becomes the
eighth CEO of JWT.
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International Offices

• North America New York, Chicago, Atlanta
• Latin America Brazil, Chile, Peru
• Asia Pacific Japan, Taiwan, India
• Europe France, Italy, Spain
• Africa Kenya, Ghana, Zimbabwe
• Middle East Egypt, Kuwait, Morocco

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Nationwide Awards
Voted first in the Marketing Week Agency
Reputations Survey
Won Effies twice in New York
City Atlanta Detroit
Chicago
JWTs Columbia office was the first agency from
that country to win an award at the New York
Festivals
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Acclaim World Wide

• India voted best agency
• Ireland named Agency of the Year by Marketing
  Magazine
• Thailand Asia Pacific Gold Medal (Lux)
• Slovenia Golden Drumstick (Panasonic)
• Cannes/Lisbon office four Bronze Lions (Lego
  Bolfo Collar)
• London Bronze Lion (Kraft)
• Shanghai won the 1998 Best Overall Show Reel and
  Best Overall Print Portfolio Awards organized by
  Media Marketing Magazine.

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Clients

• Ford Thunderbird
• Tangueray
• Diamond Trading Company
• Nestle
• Lipton/Brisk
• Nike
• Rolex

• DeBeers
• Kellogg
• Merrill Lynch
• Kraft
• Smirnoff

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http//www.liptont.com/tea_break/tv.asp

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http//www.nestle.ca/en/Products/Browse_by
_Category/Chocolates/kit_kat_4_finger.htm
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"The Minivan of the New Millennium"
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Product Demographics
Primary Target Market- Upper crest income
families and individuals, ages 25-55. Average
income of 200,000 per year. Primary motivation
for purchasing your product was due to its status
symbol reputation. Secondary Target Market-
Middle to upper middle class families with
parents 25-35 years of age. Average household
income 75,000-120,000 per year. Primary
motivation for purchasing due to wanting a luxury
approach to a family vehicle, and job security
allows ability to make a long term investment.
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Hummer Misconceptions

• Hummers are only driven by celebrities and sports
  figures
• The interior is not comfortable to its passengers
• The H2 is just as "military" styled as the H1
• The H2 is not affordable to middle income
  families
• The H2 is only available in black, yellow, or
  white
• The H2 is geared more for males, not females or
  families

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Print Ads
In a Class of Its Own The off road family
vehicle of the new millennium.
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"The Minivan of the New Millennium"
Hummer Applauds the Graduating Class of 2003
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Radio Spot/TV Spot
(sound keys jingling) Husband Ill be back
soon. Im taking the Hummer to go pick up Bobby
from practice. Wife What? It was your turn
last time, you always get to have all the
fun! Husband Its just a quick trip, you can
go next time I promise. Wife In that case,
since youll be out Im sure you wont mind
picking up my mother. I forgot to tell you I
invited her over for dinner tonight.
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Husband (defeated voice) Come to think of it I
have been a little selfish lately, you go ahead
honey. Enjoy the trip. Wife Thanks sweetie,
you are so understanding. (sound engine
starting and wheels squealing) Announcer With
the addition of a Hummer to your family,
arguments over the remote control will seem
trivial. Local Dealership Stop by and test
drive an H2 to see what all the fuss is about.
Give the relatives something to talk about.
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• Scene opens with man exhausted from driving
  through rugged terrain for an extended period of
  time
• As the trail comes to an end the driver emerges
  from the wooded area

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From tactical
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Trail fades from gravel to brick, and the middle
aged driver is seen opening his garage door as
his children happily run out to greet him.
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To practical
Announcer HUMMER
In a class of its own.
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Sweepstakes
Simply fill out the provided questionnaire about
your knowledge of OnStar roadside assistance for
your chance to win a brand new H2 Hummer. Your
family will love riding in the Minivan of the
New Millennium!
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We welcome any questions
or comments at this time.