Principles on Effective Communication

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Principles on Effective Communication

• January 13, 2007
• Ingram 115B

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Principle one Source Credibility

• involves a set of perceptions about the sources
  held by the receivers of audiences.
• The characteristics of credible sources include
  trustworthiness, expertise, dynamism, physical
  attractiveness, and perceived similarities.

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Trustworthiness

• If the source can not be trusted, then the
  audience will not listen to them.
• People do not like to be fooled or feel like they
  have been lied to.

4
Expertise

• The more the source knows, the more they will be
  believed.
• The audience is there to learn, so the speaker
  must know what they are talking about.

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Physical Attractiveness

• The more interesting the speaker and the material
  is, the more likely the audience will respond.

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Perceived Similarities

• People are always looking for the common ground
  between them.
• The speaker must connect with their audience
  through personal experience or the audience will
  not respond.

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Keep in mind

• There should be some consideration in selecting
  individuals to represent the organization.
• The individuals are the face of the organization,
  so they need to be a good representative of the
  organization

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Principle two Nonverbal cues

• Not everything we say is with our mouths.
• Nonverbal cues involves choosing appropriate
  symbols to represent the organization or cause.

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What are some nonverbal cues?

• Sound All noise in the room, both from the
  speaker and audience.
• Colors On the walls, posters, handouts
• Room layout How everything is arranged from the
  desks to the walls.