ETHICAL ISSUES IN ADVERTISING

1
ETHICAL ISSUES IN ADVERTISING
2
Not safe, poor quality products, usually found in
the back of magazines.
Health Medical
3
Glorifying statement, exaggeration, no specific
facts
Puffery
4
Advertisements such as pantyhose, laxatives,
bras, viagra, etc.
Taste/Distaste
5
Presenting a group of people in unvarying pattern
that lacks individuality
Stereotyping
6
Inability to evaluate ads
Childrens Ads
7
(No Transcript)
8
ExamplesTobacco/Alcohol/Gambling
Controversial Products
9
What is good for some producers and consumers
may not be good for society as a whole. (Gun
control, tanning beds, packaging)
Micro-Macro Dilemma