Increase Revenue with Your Website

1
Increase Revenue with Your Website

• Low Cost Solutions For Any WebsitepresenterJa
  cob StanskyXO Pandora Designs

2
3 Ways to Make More Money With A Webiste

• 1 - Sell a product and then sell it better!
• 2 - Drive more people to your physical door.
• 3 - Sell space on your valuable website.
• - Place Ads on your website.

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Key Stages to Increased Web Revenue

• 1 - Bring Them In.
• 2 - Promote Your Revenue Source.
• 3 - Analyze Your Numbers.
• 4 - Use Your Numbers.

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1 - Ways To Bring Them In

• A Search Engine Optimized Website
• Googles Free Programs
• Google Adwords
• Social Media Participation
• E-mail Newsletter Program
• Put Your URL Everywhere!

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SEO Your Website

• The Golden ? - How Do I Get Listed On Search
  Engines?(40/40/10)
• Quick Anecdote (Importance of SEO)
• Why I dont share more
•  Where I will share more

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Go Google

• Google 3 Best Free / Low Cost Website Promotion
  Services
• 1) Google Maps Business Listings 2)
  Google Add URL 3) Google Adwords 

See Appendix A
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Google Maps Business Listings

• Simple 2 minute process to add your business to
  Google Map Searches
• Another resource for Search Engines to find you.
• Have Photos (web resolution or YouTube Video
  links handy)
• Down the Road Integrate maps code into your
  website with ease.
• Go Home and Do It Today!

See Appendix B
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Submit Your URL

• Submit your URL to Google, Yahoo, MSN, AOL and
  more for free. Do it yourself!

• Google - http//www.google.com/addurl
• Yahoo - http//search.yahoo.com/info/submit.html
  (website, media, mobile)
• MSN Search - http//search.msn.com.sg/docs/submit.
  aspx
• DMOZ (Open Source Directory) - http//www.dmoz.org
  /add.html

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Google Adwords

• Nutshell What it is - The ability to put an ad
  with your website link in front of the exact
  online users your looking for.
• Advantages
• Set your own budget
• Use the best keywords
• GeoTarget
• Set Time Length of Ad Run
• Direct clicks to a specific landing page!
• Use Free Credits
• Reliable (unlike Yahoo)

See appendix C
Your Google Analytics account will list
Keywords how users found you. Some new
hosting accounts provide 50 worth of Free Credits
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Social Media Outreach
Get Out There! Its not playing - Its revenue.
Web went from Digital yellow pages to digital
elevator speech. There are millions of elevators
to drive traffic to your website in 30 seconds.
Breadcrumbs!  Get on Facebook, LinkedIn,
MySpace (with caution), WFA Community (Hint
Hint), Twitter, etc... Create A Free blog on
Blogger.com or Wordpress.com Add Videos to
YouTube (owned by Google - hint)
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E-mail Newsletter Programs

• 2 Turn Key Solutions XO supports Constant
  Contact iContact.
• One Monthly fee / Unlimited e-mail ability (use
  responsibly!).
• Fraction of the cost of print mail.
• Timely - send immediately. Warn of last minute
  savings, end of pre-sale
• Dedicated subscribers read content they ask for!
• 100 trackable How many opens, how many clicked,
  etc
• Templates to get started. Custom options to
  brand.
• User Friendly Consoles to manage yourself.
• SPAM approved. 90 - 96 deliverability success.
• Add sign-up box right to your website - just copy
  paste.
• Non-profit discount!
• Link to products or tickets directly from
  newsletter (anecdote).

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Add Your URL Everywhere

• E-mail signature
• Signage
• Advertising
• Marketing Material
• Videos
• Blogs, Forums, Maps
• Word-of-Mouth

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Once They Reach Your Site

• Put your Revenue up front!
• Add multiple paths to your revenue landing pages.
• Add online ticket links to every page.
• Take great photos. Not sure, look at Amazon.com
  (simple tip).
• Call to action on everything involving money
  transactions.
• Test your own check-out system!
• 3 clicks away. Nothing should be more than 3
  clicks away.
• Add value to web customers. Savings, convenience,
  etc
• Present it nicely and professionally.
• Make sure they sign-up!
• Provide assurance of safety. E-mail address
  Credit Card Policy.

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Analyze Your Analytics
Track your web stats for more revenue and future
success!

• Turn traffic into online sponsorship opps
  (website newsletter)
• What pages were the most popular. Add key
  messages there!
• What pages were not popular but important?
  Promote on homepage.
• Find Fix errors.
• Harness keyword results, put back into your
  Adwords program. Keep them informed with your
  monthly newsletter.
• Move popular content on the lead pages. Clear
  out inventory with a web sale! Web Auction!
• Work with Top Referrers - Drop Bad Advertising

See Appendix D
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Thank You
And now go out there and make more money with
your website!!! Jacob StanskyOwner / Web
Producer XO Pandora Web Graphic
Designs ContactT 925.484.6480 E
jacobj_at_xopandora.comW www.xopandora.com Sign-up
for our free newsletter at www.xopandora.com