Social networking

1
Social networking

• Seongtaek Kwon
• Media Technology Seminar
• 8.11.2006

2
Content

• Introduction
• What is online social network?
• New phenomenon
• Social networking site features
• Front-end features
• Social networking business
• Can it be a business model?
• Social networking economy
• Side effects
• Kids predators
• Personal information exposure
• Conclusion

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Introduction
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What is online social network?

• Online social network is a website with its
  functions people register and establish profiles
  that provide personal info and photos.
• Online social network environments enable user to
  add one and another as friends.
• Social networking sites users have a variety of
  forms of communication and information share
  e.g. forum, personal profile, blogs.

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What is online social network?

• The most popular social networking website is
  Myspace.
• But there are hundreds of others that
  successfully exist.

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What is online social network?

• Social networking sites with at least 1million
  users registered.

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New phenomenon

• Social networking is
• making noises recently.
• a place for you.
• a place for marketers.
• a place for scammers.
• a place for predators.
• a place for journalists.

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New phenomenon

• Social networking websites total value of unique
  visitors is over 70 of total internet population
  in USA.

Table1 USA traffic values in May 2006
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Social networking features
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Front-end features

• Normally sites have
• Profile
• Gallery
• Forum
• Browse
• Search
• Invite
• Add friend
• Blog
• (New) Video and Audio

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Front-end features

• Myspace is the most popular social networking
  website with 126,234,880 users registered (on 4th
  of November 2006).
• Myspace has been one of common social networking
  sites
• Myspace http//myspace.com

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Myspace registration
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Picture upload

• You have picture upload page for your main avatar
  that is shown as you on Myspace.

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Friends invitation

• Either skip or invite.
• One strategy to promote site for Myspace.

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Main page

• Hence force you get this page after logged on.

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Main page bottom
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Profile page

• Avatar
• Send PM
• Add person
• Own album
• User info
• Friends list
• Blog
• Banner
• Myspace basic menu
• Comment

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Comment

• People can also leave HTML based comment. For
  example image or banner.

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Social networking business
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Can it be a business model?

• Social networking sites derivatives
• Profile featuring site
• Video hosting site
• Myspace bot
• Myspace like site
• And even some goods shop!

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Myspace relevant good

• Here some goods with Myspace relevant designs
  printed.

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Myspace-like site

• There are Myspace-like websites that are social
  networking site.
• Their names likely end with word space as if
  Myspace.
• Way they look can be almost the same as well as
  features.
• Phpfox vs dzoic?

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Phpfox and Dzoic features

• Phpfox Dzoic
• They are popular PHP based social networking
  scripts.
• Cost 300400usd depending on options.

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Myspace bot

• Program to
• Add people
• Comment on profile page
• Message to people

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Video hosting site

• Website for hosting your video clips.
• Once your video is uploaded you can use video
  source to put on your desired page such as
  profile, blog, forum.
• Copy and paste technique is used for use of your
  video.

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Video hosting site

• Youtube.com
• Youtube was being used more and more by Myspace
  users and became profitable so Myspace had to
  block it for a while.
• Myspace revoked it after users strongly protested.

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Photo hosting site

• You may be able to upload picture after or
  without registering.
• Code box will be right below picture uploaded for
  use.
• Code box contains simple html code people can
  copy and paste onto their profiles, forum, blog
  and etc.

28
Photo hosting site

• Photobucket.com
• Nearly 4 millions images uploaded a day.
• Spends 1 million dollars over next year to
  monitor improper images. (About 30 people working
  on monitoring)
• Photobucket is notably one of posting-help sites
  for Myspace.
• Photobucket was asked to monitor pornography by
  Myspace.
• Myspace can block anything without warning.
• Photobucket was worried it and complied what
  Myspace requested.

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Profile featuring site

• A lot of start-ups targeting Myspace
• Layout
• HTML CSS Images
• Thumbnail of layout and code box below
• HTML CSS based code is copied and pasted to
  Myspace profile editing section.
• You either trim it or spoil it.
• Image
• Icon, funny, poem, quote
• Comment
• Hi, welcome, have a nice day!
• Code
• Tweaking Myspace profile

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Social networking economy

• Myspace is acquired by News Corp of Rupert
  Murdoch at 580 million USD in July 2005.
• 17 million unique monthly visitors at a time. It
  increased to 51 million in May 2006.
• Myspace will be worth USD 15 billion in three
  years.
• Google recently agreed paying at least 900
  million USD for Myspace banner place for 3 years.

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Social networking economy

• Facebook is worth around 1 billion USD.
• Yahoo woos social networking site.
• Yahoo offered 900 million USD but Facebook
  founder requested 2 billions.

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Social networking economy

• Bebo rejected 552 million USD and requested 1
  billion USD to British telecommunication group.
• 25 million registered users.
• 3 billion page views a month.

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Social networking economy

• Owner of Myspace profile layouts site Pimpmyspace
  and Myspaceeditor earned 200.000 USD in June 2006.

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Side effects
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Kids predators

• Mother found her 13 years old daughter got new
  boy friend from Myspace whose age is 15. But he
  was 24 years old adult.
• More than 2,600 incidents adult using internet to
  entice kids in 2005.
• Many parents do not think their kids have Myspace
  profiles.
• Sexual predators are active in place where teens
  do not make good decisions and parents do not pay
  attention.

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Personal information exposure

• Many people have no understanding what they post
  is public, potentially permanent and accessible
  by anyone in the world.
• Sexual predators easily get information of teens.

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Conclusion
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Conclusion

• Social networking has been not only place for fun
  but place for marketing and promotion.
• It is new phenomenon that had not been before and
  suddenly became a thing that is acquired by
  biggest companies.
• More and more people use it and more start-ups
  around social networking websites are opened.
• Since many people use it and it has feature that
  personal information is easily exposed.
• New technique will be come up to prevent
  vulnerabilities it has now.
• More people will be using for different purposes
  and more various functions and purposed social
  networking sites would come in near future.

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Reference

• http//www.comscore.com/press/release.asp?press90
  6
• http//mashable.com/2006/09/21/facebook-to-sell-to
  -yahoo-for-1-billion/
• http//www.bizreport.com/2006/09/myspace_will_be_w
  orth_usd15_billion_in_three_years.html
• http//www.techcrunch.com/2006/07/10/bebo-shuns-55
  0-million-acquisition-offer/
• http//www.nytimes.com/2006/09/22/technology/22fac
  ebook.html?ei5088en09f3d5e70aa0f977ex13165776
  00adxnnl1partnerrssnytemcrssadxnnlx1162945
  134-iA2pjR4DPNOWdBM9XTEdIg
• http//www.education-world.com/a_issues/issues/iss
  ues423.shtml

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