BREAKING MENTAL MODELS

1
BREAKING MENTAL MODELS
Without lifting your pen or pencil from the
paper, draw four (and only four) straight lines
that connect all the nine dots shown below
. . . . . . . . .
2
BREAKING MENTAL MODELS
What do the following have in common?
US FIGHTER PLANE
AND
THE PERSIAN GULF
3
BREAKING MENTAL MODELS
A HOMELESS PERSON GOES AROUND COLLECTING CIGAR
BUTTS. THIS PERSON NEEDS 5 CIGAR BUTTS TO MAKE
ONE CIGAR. THIS PERSON HAS COLLECTED 25 CIGAR
BUTTS. HOW MANY CIGARS CAN THIS PERSON SMOKE?
4
BREAKING MENTAL MODELS
IF YOU COUNT BETWEEN 1 AND 100, HOW MANY TIMES
WILL YOU FIND A NUMBER THAT HAS A 9 IN IT?
PLEASE TAKE 30 SECONDS TO ANSWER THIS QUESTION?
5
BREAKING MENTAL MODELS
THE FOLLOWING IS AN ENGLISH WORD WITH FOUR
LETTERS. IT IS MISSING THE FIRST LETTER AND IT
ENDS WITH THE LETTERS __ANY. WHAT DO YOU
THINK IS THE WORD?
THERE IS ANOTHER ENGLISH WORD THATS MISSING THE
FIRST LETTER BUT ENDS WITH __ENY. CAN YOU THINK
OF A WORD NOW?
6
SHATTERING MENTAL MODELS

• SET UNREASONABLE EXPECTATIONS
• STRETCH BUSINESS DEFINITIONS

7
SET UNREASONABLE EXPECTATIONS
8
STRETCH YOUR BUSINESS DEFINITION
You have to be either 1 or 2 to survive From
the wellhead to the consumer What is our share
of the stomach? From cradle to grave