Welcome to our Presentation

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Welcome to our Presentation

• SIFE
• Students in Free Enterprise

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Inception of SIFE Club at IU South Bend

• February 2004
• Jim Schuchard - President
• Susan Hampton - Vice President
• Lisitha Mediwake - Secretary
• Lauren Wilstein - Treasurer

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Newly Recruited SIFE Members

• Joe Chupp
• Dan Cole
• Riccardo DAngelo
• Lisa Feltz
• Brandon Frick
• Jacob Hamman
• Nick Hoogenboom

• Melissa Kegerreis
• Brandon Laskowski
• Ferris Mroczkiewicz
• Michael Remley
• Laura Salyer
• April Smith
• Mary Yoder

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SIFE Pilot Project

• Summer Semester Began with 8 members in June
  2003
• Civil Rights Heritage Center Youth Group
• Peer Mentoring Project for the Economically
  Disadvantaged
• Created Business Plan
• Results created funding for youth group by
  presentation of the business plan to the City
  Council and Non-profit Organizations
• Eighteen Members
• 120 Service Hours Performed
• Judging Criteria 2,3,5,6,8

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Community Demographics

• Located 94 miles east of Chicago
• Indianas 4th largest city
• Multiple Universities
• Local attractions East Race Waterway

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School Demographics

• 7,280 Students
• Commuter campus
• 4,648 Live within St. Joseph County
• 2,632 Live outside St. Joseph County
• Business School is AACSB accredited

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SIFE at IU South Bend

• SIFE pilot experience
• Summer Session June 2003
• Presenting team formed in February 2004
• First meeting February 11, 2004
• Officially Registered on Campus with 4 members
  fulfilling required officer positions
• Grown to 18 members
• To Date 450 Increase in membership

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Mission
To provide college students at IU South Bend the
opportunity to make a difference by demonstrating
important concepts through educational outreach
projects, while developing leadership, teamwork,
and communication skills through learning,
practicing, and teaching the principles of free
enterprise to better ourselves, our communities,
and our countries.
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Our Goals

• Goal 1 Summer pilot class in 2003
• Goal 2 To get SIFE team formed and functioning
  on campus and in the community
• Goal 3 To recruit four new members, in
  addition to the initial four officers that
  started the club

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Our Goals (cont.)

• Goal 4 To create and publish a website for
  SIFE that would be connected to our universitys
  homepage
• Goal 5 To establish a presence on campus
  through the creation and distribution of
  marketing media
• Goal 6 To compete at the Regional Competition
  in Chicago in our first year

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SIFE Projects

• Creation of SIFE Club at IUSB Jim Schuchard
• Celebration of Healing Susan Hampton
• Fiddlers Hearth Melissa Kegerreis
• Dougs Grill and Bar Lauren Wilstein
• The Philadelphia Brandon Laskowski
• Alternatives Medical Center Laura Salyer

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Creation of SIFE Organization at IU South Bend

• Needs
• To create a student base.
• To assure that SIFE at IU South Bend continues to
  benefit its members and the community for future
  years.
• To create a webpage for SIFE on the IU South Bend
  Intranet before campus marketing campaign.
• Establish a strong relationship with faculty to
  aid in promotion of SIFE.

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Creation of SIFE Organization at IU South Bend

• Project Description
• Name officers (president, vice-president,
  treasure, secretary)
• 2. Faculty advisor
• 3. Attain a Student Government Association
  Registration Card
• Constitution and Mission Statement filed with the
  Student Life Office.
• 5. Web-site construction
• 6. Recruit

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Creation of SIFE Organization at IU South Bend

• Results
• Completion of Pilot Project for Community Service
• In February 2004 SIFE was officially registered
  as a student organization.
• 450 increase in members to date
• Goal was to recruit 4 new members.
• Identified local economic needs.
• Judging Criteria 2,3,5,6,7,8

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• Project Need
• Young local restaurant
• Traditional Celtic Public House
• Is turning profit, but could be more successful
• Needs help developing marketing plan

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• Project Description
• Interviewed owner
• Preformed SWOT analysis
• Formulating some marketing solutions to better
  her business
• Involvement with local tourist efforts
• Stress family environment
• Change pricing

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• Benefits to Business Owner
• Ideas for Marketing
• Marketing Plan to increase invested capital
• Clearer idea of how marketing works so she can
  continue on her own

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• Results
• Success to be determined
• More defined target market
• Increase traffic and brand awareness
• Owner knowledge of marketing to be used in future
• Judging Criteria 2,3,5

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Celebration of Healingwww.celebrationofhealing.or
g

• Non-profit community volunteer outreach program
  dedicated to helping adult survivors of childhood
  sexual abuse.
• Annual event with scheduled workshops that give
  adult survivors the tools they need to cope with
  this childhood abuse.

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Celebration of Healingwww.celebrationofhealing.or
g

• Needs
• Establish an accessible and efficient database
• Expand media and professional contacts for future
  utilization of volunteers
• Expand mix of media types and create
  relationships for future public relations
• Unification of promotional materials

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Celebration of Healingwww.celebrationofhealing.or
g

• Project Description
• Focused on creating an efficient means of
  delivering news letters and reaching media
  prospects and counselors
• Goal of these efforts is to increase attendance
  at the 14th Annual Event
• May 21st and 22nd at St. Marys College in South
  Bend, Indiana.

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Celebration of Healingwww.celebrationofhealing.or
g

• Results
• Created a database increasing efficiency 100
• Expanded, within the new database, media contacts
  by 450 and counselors by 318
• Goal 10 at Annual Event - May 21st and 22nd
• Judging Criteria 2,3,4,5,6,8

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Celebration of Healingwww.celebrationofhealing.or
g

• Future Plans
• 15th Annual Event Increase Attendance by 10
• Greater Expansion of Geographic Reach
• Keeping Costs Affordable for All Survivors

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• Since 1901, The Philadelphia has been a Midwest
  producer and distributor of premium chocolates
  candies.
• The finest ingredients, outstanding craftsmanship
  and a century of experience blend together to
  create fine chocolates candies.

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• Needs
• The present owner purchased The Philadelphia less
  than two years ago.
• To increase sales, he needs to add to his
  existing customer base by
• increasing name recognition
• determining an appropriate region to expand
• developing a website where customers can place
  orders

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• Project Description
• We created a marketing plan for the owner.
• We provided the owner with information regarding
  advertising.
• We explained the importance of a sales
  representative to increase corporate sales.
• A survey was conducted to determine local
  opinions regarding chocolate and The
  Philadelphias image.

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• Results
• Defined competitors
• The success of the project is still being
  determined.
• Store traffic
• Sales
• Local and regional awareness
• Judging Criteria 2,3,5

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• Future Plans
• The Philadelphia has a tradition of high quality,
  outstanding customer service, and exceptional
  chocolates candies.
• If the owner of The Philadelphia implements our
  suggestions, he will be able to increase his
  sales revenue and expand his current business
  into other locations.

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Alternatives Medical Center

• This is a new establishment focused on offering a
  natural alternative to conventional medicine.
  Some of the offered services include
• Chelation Therapy
• Biofeedback
• Homeopathic Therapies

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Alternatives Medical Center

• Needs
• Educate the community
• Build a more effective staff and facility
• Develop a plan for steady growth within the
  organization

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Alternatives Medical Center

• Project Description
• Consult to expand staff and available treatments
• Educate the public on what the center has to
  offer
• Public speaking opportunities
• Expand the existing advertising materials

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Alternatives Medical Center

• Results
• Education of the public through events in the
  community
• Utilization of learned Human Resource techniques
  for hiring additional staff
• Use of newly developed advertising materials
• Judging Criteria 2,5,6,8

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Alternatives Medical Center

• Future Plans
• Use of new elaborate advertising
• Take part in public speaking and educating the
  community
• Office and building renovations
• Additional support staff such as office manager
  and book keeper

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• Recently opened in August of 2003
• Family-ran business, with 15 yr. history in the
  restaurant business
• Casual but classy family dining with trendy,
  contemporary bar and lounge
• Serves ribs, steak, chicken, and pasta
  specialties

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• Needs
• Had problems with struggling profits-could not
  break even further lowered their prices to draw
  in more customers (took a harder loss)
• Were not using any advertising methods other than
  word of mouth
• Wanted to increase the average price per meal per
  person

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• Project Description
• Conducted personal interviews, surveys, and local
  area industry research
• Targeted local area patrons of local and
  surrounding counties, both customers and
  non-customers of the restaurant to determine
  target segments needs, wants, and expectations
  of casual dining

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• Results
• Our research determined the following issues
• Needed to increase awareness through advertising
• Target market exists in a very small population
  locally
• Were ignoring eating needs of health-conscious
  consumers
• Judging Criteria 2,3,4,5,6,8

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• We recommended
• Heavy promotions and local advertising
• Amendments to menu for healthier items (low fat,
  low carb, no salt, etc.)
• Pricing and product changes to accommodate local
  demographics and preferences

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SIFE

• Support Structure at
• IU South Bend

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Organizational Structure

School of Business Economics at IU South Bend
Business Advisory Board
Faculty Advisor (Prof. Linda Thorpe Gordon)
Executive Committee
Alumni SIFE Members
Project based Students
Student Members
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Business Advisory Board (BAB)

BAB consists of 22 members These members work in
the following fields Banking Accounting/
Finance Healthcare Business Owners
Engineering Insurance Minority Women
Business
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Role of BAB

• BAB is the advisory board to the school of
  Business at Indiana
  University South Bend
• BAB team was created with funds for
  entrepreneurial development
• Reimbursement of start up expenses and ongoing
  program expenses

Future plans with BAB

• Further development of the Entrepreneurship
  program at IUSB
• Potential sponsors for SIFE events
• Solicit 50 of funds for attending Regional
  competition next year.

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Funding

• School of business Entrepreneurship Program
  500
• Student Government funding 100
• Current Funding reimbursement based

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Goals For Next Year

• Continue to recruit at the beginning of the Fall
  semester.
• Recruit a minimum of four non-senior students
• Establish greater SIFE awareness on campus.
• Perform free enterprise educational outreach
  projects to better ourselves, and our
  communities.
• Provide educational training to at risk community
  members with government assistance forms
• Compete in the SIFE Regional Competition in the
  spring.

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Our Year as a SIFE Team

• Off to a great start
• Officially registered on campus
• Website for SIFE on IUSB campus will be on-line
  by mid-April
• Ready to begin classroom recruitment to a diverse
  academic mix of students

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Thank You