Motivational and Emotional Controls of Cognition Reprinted in Models of Thought, Yale University Pre

1
Motivational and Emotional Controls of
Cognition(Reprinted in Models of Thought, Yale
University Press, 1979 )

• H. A. Simon
• Clayton Mascarenhas

2
Differences

• Little to no developmental processes
• No emotion
• Single motive

3
Human Thinking

• Intimate association with emotions and
  feeling
• will serve a multiplicity of motives at the
  same time

4
Assumptions

• CNS Serially
• Behaviour - Hierarchy of Goals

5
Why serially?
Process 1
Process 2
Memory 1
Memory 2
6
Control Hierarchy

• Hierarchy of subroutines
• Interpreter

7
Control Hierarchy

• Walk Compartment Walk Intersection
• Reach Compartment F

B
C
A
B
C
D
B
E
F
A
8
Control Hierarchy

• Goal Completion
• Aspiration Achievement
• Satisfying
• Impatience
• Discouragement

9
Multiple Goals

• Queuing of Goals
• Multifaceted Criteria

10
Interruption and Emotion

• Interrupt System
• Real-time Needs
• Uncertain Environmental Events
• Physiological Needs
• Cognitive Associations

11
Emotional Behavior

• Effects of interrupting Stimulus
• Interruption of ongoing processes
• Arousal of the Autonomic Nervous system
• Production of feelings and emotions

12
Emotional Behavior

• Learning of Emotional Behavior
• Stimuli loses its efficacy
• New response program with stimuli
• The tendency of a particular stimulus to evoke
  emotional behavior through interruption of
  ongoing behavior decreases with repetition

13
Emotional Behavior

• Emotion and Social Interaction
• The Environment
• Real time needs to respond to the environment
  arise when the environment can change rapidly and
  unpredictably

14
Conclusion

• Proposed a theory of the relation of motivation
  and emotional behavior to mans
  information-processing behavior
• SIP endowed with multiple needs behaves
  adaptively and survives in an environment that
  presents unpredictable threats.
• SIP can be endowed with properties that Neisser
  lists as characterizing human thinking.