Do these quotes sound like the problems facing Hank Kolb PowerPoint PPT Presentation

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Title: Do these quotes sound like the problems facing Hank Kolb


1
Do these quotes sound like the problems facing
Hank Kolb?
  • We are too concerned about keeping rejects (or
    complaints) down instead of quality up.
  • We are too busy keeping imperfection under
    control, rather than trying for perfection.
  • We keep burning the toast and then scraping it
    clean, instead of fixing the toaster. Some of us
    are even learning to like burnt toast.

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The Eight Dimensions of Product
Quality
Reference David A Garvin, Competing on the
Eight Dimensions of Quality, Harvard Business
Review, November-December 1987, pp. 101-109.
3
The Seven Dimensions of Service
Quality
Reference Operations Management, authored by
Roberta S. Russell and Bernard W. Taylor III, and
published by Prentice Hall.
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Strategic Implications of the Dimensions of
Quality
  • Pursue a selective quality niche. To distinguish
    your product or service from those of your
    competitors, use some but not all of the
    dimensions of quality. (It is unwise and often
    impossible to pursue excellence in all
    dimensions.)
  • Conduct market research to determine which of the
    dimensions of quality are most important to your
    customers. Do not introduce or persist with
    dimensions of quality that are unimportant to
    your customers.
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