George Wu - PowerPoint PPT Presentation

Loading...

PPT – George Wu PowerPoint presentation | free to view - id: 15a1b-M2IwO



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

George Wu

Description:

Information Technology Association of America (ITAA) Webcast October 19, 2004. 2 ... Traditional WLAN box makers like Linksys and Netgear may jump into the act once ... – PowerPoint PPT presentation

Number of Views:69
Avg rating:3.0/5.0
Slides: 33
Provided by: fmgbuch
Category:
Tags: george | linksys

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: George Wu


1
WiMAX Technology and DeploymentFujitsu
Perspective
  • George Wu
  • Director of Marketing
  • Technology Solutions/ASSP
  • Fujitsu Microelectronics America, Inc.

Information Technology Association of America
(ITAA) Webcast October 19, 2004
2
Agenda
  • Introducing Fujitsu
  • Fujitsu Wireless Strategy
  • WiMAX Deployment Fujitsu Perspective

3
Introducing Fujitsu
4
Fujitsu at a Glance
  • Fujitsu is a leading provider of customer-focused
    IT and communications solutions for the global
    marketplace. Comprising more than 500
    subsidiaries and affiliates, the Fujitsu Group
    operates in more than 60 countries across the
    globe.
  • Established June 1935
  • Stock Exchange Listings Tokyo, Osaka, Nagoya,

  • Frankfurt, London, Swiss
  • Consolidated Revenues US45 billion
  • Employees 157,000 worldwide
  • RD Expenditure US2.4 billion
  • Principal Business Areas Software Services,
    Platforms, Electronic Devices

Note FY2003 consolidated net sales US1106
WW employees as of March 31, 2004
5
Fujitsu Limited Unique Value Proposition
  • Our technologies, platforms and services form
    an integrated value chain that enables us to
    provide customers with complete, end-to-end
    solutions

Customers
Customers
Customers
(Electronic Devices)
6
Fujitsu Electronic Devices Group (EDG)
Global Presence / Globalization
7
Global R D Centers Development Emphasis
Japan FUJITSUAkiruno Technology Center FDI, FVD,
KFJ, FLS
Europe FME Frankfurt, Munich, Maidenhead
  • ASIC, MCU, RF, Mixed-Signal, Flash
  • Mobile, W-CDMA
  • In-Car Multimedia
  • ASIC, MCU, ASSP, Bi-CMOS
  • Digital AV (DSC, DTV, DVC)
  • Mobile, W-CDMA
  • In-Car Multimedia
  • Basic Technology
  • Basic Products, Advanced System LSI

USA FMA Sunnyvale, Dallas
  • ASIC, MCU, Technology Solutions
  • BWA (WiMAX, UWB)
  • Networking
  • Automotive
  • Consumer
  • Industrial
  • Security

Asia FMAL Singapore, Hong Kong, Shanghai,
Shenzhen
  • ASIC, MCU, Flash, Analog
  • Consumer
  • PC/PC Peripheral

8
FMA Market Segment and Product Focus
  • Key Market Segments
  • Networking
  • Metro / Enterprise / Access
  • Storage (ASIC)
  • Wireless (BWA UWB)
  • Automotive (GDC)
  • Consumer / Industrial
  • Security (ASIC)
  • Key Products Services
  • ASICs / AccelArray
  • MCUs
  • Selected ASSPs
  • FRAM
  • Memory (FCRAM)
  • Biometric Sensors
  • Displays
  • Wafer Fab Services
  • Packaging Services

9
Fujitsu Wireless Strategy
10
Wireless Market at a Glance
Satellite
Cellular
Global
MAN (Fixed Wireless)
GSM/CDMA (3G)
802.16x, LMDS/MMDS/WLL
LAN
802.11x, HiperLAN
PAN
Narrowband
Broadband
Bluetooth, UWB
PAN LAN MAN 3G
Cellular Satellite Cordless Phones
WLANs Residential Towers Multimedia
(Voice, Global Cellular Phones PCs
Hotels Businesses Video, Data) GPS PDAs
Retail SoHo Cellular
Phones Home Gateways Conference
Business
Max. bandwidth up to 128Kbps Min. bandwidth of
200Kbps
11
Broadband Wireless
  • Present Time
  • Proprietary solutions
  • Expensive equipment for the consumer
  • Limited market exposure
  • Looking Ahead
  • WiMAX standardization
  • High data rates
  • Long range
  • Scalable system capacity
  • Low-cost equipment for the consumer
  • Vendor interoperability
  • Quality of service

Limited Growth
Expanded Growth
Fixed BWA
Mobility
12
Wireless Strategy
WiMAX 802.16 3rd gen
WiMAX 802.16REVd
WiMAX 802.16.e
MAN
Cellular
3G
Participation through Partnerships with CUSTOMERS
Switched and Higher-rate Wi-Fi
Wi-Fi with QoS, Security ...
Wi-Fi 802.11a/b/g
LAN
UWB-based Wireless USB
Standard Ultra-wideband (802.15.3a)
Proprietary Ultra-wideband
UWB-based Wireless 1394
Bluetooth v2.0
PAN
Bluetooth v1.1
Zigbee
CY2004
CY2003
CY2006
CY2005
CY2007
13
Fujitsus WiMAX Advantages
  • One of the founding members of the WiMAX Forum
  • Full commitment to the WiMAX cause from the
    get-go
  • Longstanding System-on-a-chip (SoC) design
    experience in the telecommunication and
    networking areas
  • Extensive experience in embedding high speed
    ADC/DAC into SoC
  • Extensive embedded processor experience for ARM
    and ARC
  • Proven deep submicron process technology with a
    roadmap beyond 90nm
  • Rich package lineup to suit a large variety of
    wireless applications

14
WiMAX Deployment
15
WiMAX a Trillion Dollar Holy Grail!
  • Finally, a wireless technology that holds the
    potential of fulfilling so many promises
  • Tremendous curb appeal a powerful
    price/performance duo
  • Narrow the digital divide between developed and
    developing nations
  • Zip information straight to the doorsteps of
    rural communities
  • Give cable, DSL and T1/E1 a run for their money
    in some areas
  • When Wal-Mart enters the BWA game, wed better
    pay attention

16
Market Perception
WiMAX The (Next) Great Wireless Hope
WiMAX in Focus
Hot Spots Wont Be Limited For Long
WiMAX Promises Breakthrough in Broadband Access
Waiting for WiMAX
WiMAX Worth Watching
The Next Big Thing For Wireless?
10 Technologies to Watch in 2004
Most Promising Technology of the Year
17
What is WiMAX?
  • A non line-of-sight broadband wireless
    standard capable of
  • transmitting massive information over long
    distances
  • Offers new and exciting opportunities to
    established and newly
  • emerging companies
  • Can go places where no wired infrastructure can
    reach
  • Backhauling Wi-Fi hotspots cellular networks

18
Radio Frequency Spectrum
Low/Mid UNII-band (802.11a) 5150-5350
Upper UNII-band 5725-5850
3.5GHz band 3400-3600
MMDS 2500-2690 2700-2900
3300-3400
WRC (new) 5470-5725
ISM (11b/g) 2400-2480
US WCS 2305-2320 2345-2360
WiMAX profiles available
Future WiMAX profiles
WiFi
Note also keep an eye out for 4.3GHz (emergency
band), 4.9GHz (public safety band)
19
The WiMAX Benefits
  • Pre-Standard
  • Proprietary, vertical solutions
  • No volume-silicon market
  • Post-Standard
  • Equipment interoperability
  • Economies of scale
  • Superior price/performance

Equipment Mfrs Focus
Large revenue opportunities Large
revenue opportunities
20
WiMAXs Key Success FactorsSome Salient Examples
  • Plenty of available spectrums both
    license-exempt and licensed
  • Full service offerings from the carriers and
    service providers to sustain steady revenue
    growth
  • Scalable and affordable standard-based
    semiconductor solutions
  • Cost-effective base station and subscriber
    station equipment offering carrier-class feature
    sets
  • On-time Plugfest activities through the WiMAX
    Forums designated test lab(s)
  • Strong backing from the government of each nation
    that deeply acknowledges the technology and its
    economic impact

21
BWA Market Structure
22
WiMAX Market Structure
And more and more companies are entering the
WiMAX zone!
23
WiMAX a Borderless World
A fantasy comes true for fixed and mobile
wireless users worldwide
24
Who are the Customers?
Enterprise Academic Campuses
Baby Bells
Mass Consumer Market
Cellular Operators
WISP
Public Safety Agencies
Wireless Consumer Gadget Makers
Laptop, Cell Phone, PDA
Others
BWA Equipment Makers
Fixed Wireless (802.16REVd)
Mobile Wireless (802.16e)
ODM
IDM (Fujitsu)
Fabless Semi
25
The WiMAX Deployment Phase
Fixed Wireless (Outdoor)
Fixed WiMAX (Indoor)
Mobile WiMAX
2005
2007 (earliest)
Likely to occur after 2008
Where forced air cooling is not possible inside
the CPE. Where natural air cooling is not
possible inside the CPE.
26
Deployment Outlook (1)
  • WiMAX deployment will happen globally as each
    countrys need arises
  • There will be activities in Asia (e.g. China),
    Europe (e.g., U.K., France) and North America
  • Other geographical areas like Latin America, the
    Middle East and Africa may jump into the WiMAX
    fray once full interoperability and compliance
    can be realized
  • 2005 System-level plugfest(s) and very
    small-scale product ramp (Note 802.16REVd-based
    solutions will reign in this period)
  • 2006 Small to moderate production ramp (Note
    802.16REVd-based solutions will continue to reign
    in this period 802.16e-based SoC design start
    activities will be rampant.)
  • 2007 2008 Moderate to large production ramp
    for 802.16REVd-based solutions (Note both 802.16
    REVd- and 802.16e-based solutions will co-exist)
  • Beyond 2008 802.16e-based solutions may
    dominate the mobile wireless market

27
Deployment Outlook (2)
  • The initial fixed wireless (802.16REVd)
    deployment involves non-cellular data-networking
    applications only
  • Spearheaded by companies with (proprietary OFDM)
    system shipments
  • Small-town or city trials and rural-area launches
    by WISPs or Baby Bells
  • Rollout scheme
  • Deploying WiMAX Certified base stations first
    followed by introducing attractive sign-up
    packages (i.e. reduced CPE price in exchange for
    long-term service contracts) to increase CPE
    sales
  • First-generation CPEs will be outdoor types
    followed by indoor CPEs in subsequent generations

28
Deployment Outlook (3)
  • With an increasing number of WiMAX Certified CPEs
    in the market, BWA system companies will
    gradually OEM their CPEs or narrow their product
    focus to base stations only to avoid price
    erosion in access equipment
  • Thanks to the availability of license-exempt
    frequency bands, a handful of CPE start-ups will
    run trials with new and existing WISPs in remote
    areas and less populated towns
  • There will be several LSI providers for
    802.16REVd
  • However, the competitive landscape for 802.16e
    will witness more fabless semi companies and IDMs
    competing with feature-rich SoC solutions for the
    mobile wireless market

29
The WiMAX Ecosystem
Non Line-of-Sight Point to Multi-Point
Line-of-Sight Backhaul
802.16d
802.16
Telco Core Network or Private (Fiber) Network
INTERNET BACKBONE
30
An Observers PerspectiveSome Provocative
Thoughts
  • An exciting time for those who cherish the WiMAX
    potential
  • Fixed wireless deployment based on the 802.16REVd
    standard will see moderate growth over the next
    few years
  • Wired and wireless technologies will co-exist
    together in many places
  • Wi-Fi lacks the technological attributes (e.g.
    distance) to compete with WiMAX in the near
    future (or can it?)
  • The battle between 3G, 3.5G and 802.16e will take
    the center stage after 2008 (or will it?)
  • Another opportunity of a lifetime for start-ups
    to shine
  • MA activities will kick into full gear once
    interoperability has been tested and proven
  • Traditional WLAN box makers like Linksys and
    Netgear may jump into the act once the market for
    fixed wireless access has been validated

31
Why Fujitsu for WiMAX?
  • One of the two major integrated baseband LSI
    suppliers
  • Fujitsu will provide a complete RFBB WiMAX
    Certified solution
  • Flexible and scalable SoC architecture
  • SoC solution capable of supporting base stations
    and subscriber stations
  • Low external component count
  • Market-enabling schedule
  • Competitive pricing
  • Full product roadmap commitment

32
(No Transcript)
About PowerShow.com