Creative Execs

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Creative Execs
Roundtable
June 6, 2008
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Secrets of the Marketing Masters AMACOM - Spring
2009
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Brand You
To be in business today, your most important
job is to be chief marketer of the brand called
You. - Tom Peters
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Source Copernicus Research, 2006
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Brand You
Functional expert. Business person. Team
player. Source of customer insight. Gets
results that matter.
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What gets measured gets funded.

- Anonymous
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Diageo
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Diageo
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Marketing
All the old formulas are invalid. New
technologies have unleashed changes in peoples
behavior. They have different habits, whether
theyre shopping, working, or just hanging out
at home. - Shelly Lazarus
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engagement
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Marketing Services
Facilitate engagement with customers. - Develop
and spread customer insight. - Give
customer-facing groups dialog tools. - Build
relationship platforms. - Help get customers into
the conversation.