Health Promotion 101 Session C: Building Your Health Promotion Practice

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Health Promotion 101Session C Building Your
Health Promotion Practice

• Robb MacDonald
• Nancy Dubois

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AGENDA

• Welcome and technical
• Media sharing
• Review from Session B
• Evaluation An Overview
• Module 8 Current Practice
• Additional Resources
• Summary and Wrap-up

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Media Resource Sharing

• Who
• What
• Importance/relevance to HP
• Comments/discussion

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Session B Review
5
Module 7 Values
6
Inclusion Lens Checklist
7
Force Field Analysis
8
Evaluation

• Definition
• Types of Evaluation
• THCU 10-Step Framework
• 7 Questions

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Definitions

• Program Evaluation The systematic gathering,
  analysis and reporting of information to assist
  in decision-making.
• Ontario Ministry of Health, Public Health Branch
  (1996)

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Steps in evaluation process

• Step 1 Clarify your program
• Step 2 Engage stakeholders
• Step 3 Assess resources for evaluation
• Step 4 Select the type of evaluation
• Step 5 Determine methods of measurement and
  procedures
• Step 6 Develop workplan, budget and timeline
• Step 7 Collect data
• Step 8 Process the data and analyze the results
• Step 9 Interpret and disseminate results
• Step 10 Take action

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Types of evaluation

• Formative
• Process
• Outcome
• Summative

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35 Different Types of Evaluation

• Needs assessment
• Accreditation
• Cost-benefit
• Effectiveness
• Efficiency
• Formative
• Summative
• Goal-based
• Appraisal
• Risk Analysis

• Process
• Outcome
• Implementation
• Monitoring
• Impact
• Evaluability assessment
• Quality review
• Internal
• etc, etc.

(McNamara, C., Basic Guide to Program Evaluation,
www.mapnp.org)
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Selecting Evaluation Type

• When will you be doing the evaluation?
• Why are you conducting the evaluation?
• What questions do your stakeholders want
  answered?
• Who is available to conduct the evaluation?
• How do you expect to conduct the evaluation?
• How much resources do you have? (time, expertise,
  funds)
• What evaluation have you already conducted?

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Evaluation Activity

• In pairs and using the chat function, discuss the
  following question
• What are some of the barriers you see for
  evaluating health promotion programs?
• 5 minutes

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Potential Barriers to Evaluation

• lack of interest among stakeholders evaluation
  not a priority
• evaluation not a mandated requirement
• lack of evaluation skills/capacity
• inherent fear of evaluation (afraid of bad news,
  fear of change, fear of being judged personally)
• limited applications of past evaluation (dusty
  report syndrome)
• lack of resources to implement evaluation
• evaluation viewed as a big thing at the end of
  a program rather than a series of small
  activities over the course of a program

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Module 8 - Current Practice

• http//www.ohprs.ca/hp101/mod8/module8c3.htm

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Additional Resources
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Wrap-up

• Questions
• THCU workshops and consultations
• Evaluation