User Generated Content

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??????? ???? ??? User Generated Content
???? ???? ?????, ???"? ASG, ??"? I-Com Mobile
??"? ????? ???"?? ????-?? ??? ???? 29-04-07
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???? ??????

• ?? ????? WEB 2.0 ????? 1.0 WEB
• ???? ???????
• ????? WEB 2.0
• ????? WEB 2.0 ????? ???????
• What next?
• ?????

3
?WEB 1.0 - ?- 2.0 WEB ?? ??????
????? ?????? ??? ???????? ????? ???? Online
????? ?????? ??? ???? ?????? ????????????
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??????? ????? ???

• User Generated Content

Its not about technology its about people
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UGC

• ????? UGC ??? ?????? ? 2005 ???? ????? ???? ?????
  ?"? ???????? ??????? ?????????? ????? ????? ?????
  ?????? ?????? ?????? ????. UGC ????
• ??????
• ?????? ???????
• ??????????
• Wiki
• ??? ????? ???????
• ????? ???????? ???????

6
????
????? ????? Weblog ??????? ? 1999 ??????? ???
??????? ????? ???? ???? Online ???? ???? ??????,
?????, ????? ?????? ??????? ??"? ?? Hyperlinks
?????? ???????? ?????. ?????? ?????? ?????
??????? ???????
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???? ??????
????

• ?????? ?????
• ?????? ??????

8
????? ???????
9
Myspace a place for friends
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????? ?????? ?????

• ????? ?? ???? ???? ?- YouTube (????? 10 ????
  ?????? ????? ?????? ?????)
• ??????? ??? ????? ????? ????
• ????? ???? ????, ??"? ????? ?- API ???? ?? ????
  ????? ???
• ????? ???? ????? ????? ?????? ????
• ???? ????? ????? ???? ???? ?????? ???? ????
  ?????? ?? ????? ????????

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????? ?????? ????? (2)

• ????? ???? ???? ???? ???????? ?????
• ????? ????? ?????? ?? ????? ?????? ?????? ????
  ???? ??? (??????) ?? ?????????? ???? ????? ?????
  ?????? ?????
• ????? ?????? ????? ?????? ????
• ???? ???? ?????? ?????? ?? ????? ????????
• ????? ????? ????? ?-0!!!

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????? UGC

• Podcasting - ???? ??????? (???"?) ???? ??????
  IPOD ????? ???????? ???? ??????, ?????? ?????
  ??????. ?- Podcasting ???? ?????? ????????
  ????? ????? ?????? ?????? ????? ???????? ??
  ?????? ????? ?????? ?- IPOD
• ??? ????? ??????? - ??? ????? ??????? ???????
  ???? open source, free software ??? ??????? ????
  ?????? ?????? ???, ??? ????? ?? ????? ????? ?????
  ??? ???? ??????? ??????
• Wiki - ??? ??????? ?????? ??????? ?? ??????,
  ??????,
• ????? ?? ????? ???? (??"?) ??? ????? ????? ??????
  ?????. ??? ??
• ????? ????? ??? ???? ???? ????? ?? ??? ???????.
  ???? ??????
• ???????????? ?????? ?? ?- wiki ???? ????? ??????
  ??? ????. ?????
• Wiki ????? ?? ????? ??????? ?????? ????? ??? ???
  ????? ???????
• ?? ??? ?????? ???? WikiWikiWeb ????
  ???????????? Wikipedia

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????? ?????? ??????? ??????
14
Global Camera Sales
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Global Images Captured
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Global Prints
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U.S. User Behavior
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Still need improvement
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??????? ????????? ??? ???
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The market for mobile communities and user
generated content will be worth US13.2 billion
by 2011, with photo and chat based services
being the top revenue generators Source
Informa Telecoms and Media and strategic partner,
the Mobile Entertainment Forum (MEF).
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YouTube - Virginia Tech shooting Footage_files
http//www.youtube.com/watch?vMrI3H5jeX-Q
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What Next?
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?????

• ???????? ???? ????
• WEB 2.0 ????? ???????? ?????? UGC
• (????? ??????) ????
• ??????
• ?????? ???????
• ??????????
• Wiki
• ??? ????? ???????
• ???? ???? ?? ?????? WEB 2.0 ????? ???????
• ????? ?? ??????? ?? ???????

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• ????
• solg_at_netvision.net.il