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TRENDS: NOW AND TOMORROW

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Ph: 856/227-6802 Email: tonydem_at_juno.com. TRENDS: NOW AND TOMORROW! 4.7% JUMP IN RETAIL SALES ... New economic challenges will prompt consumers to find new ... – PowerPoint PPT presentation

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Title: TRENDS: NOW AND TOMORROW


1
TRENDS NOW AND TOMORROW!
  • Presented by Tony DeMasi
  • President
  • DeMasi Marketing
  • 112 Adrossan Court
  • Deptford NJ 08096
  • Ph 856/227-6802 Email tonydem_at_juno.com

2
TRENDS NOW AND TOMORROW!
  • 4.7 JUMP IN RETAIL SALES
  • New economic challenges will prompt consumers to
    find new resources for spending. Retail industry
    sales (which exclude automobiles, gas stations,
    and restaurants) will increase 4.7 from 2005.

3
TRENDS NOW AND TOMORROW!
  • Fewer Stores Bored Consumers
  • The merging of giant retailers, such as
    Federated and May Company Department stores,
    leaves shoppers with a small choice of locations
    and merchandise. It could curb consumers passion
    for shopping and/or open the market for specialty
    shops.

4
TRENDS NOW AND TOMORROW!
  • SUPER TREND!
  • LUXURY MARKET
  • The luxury market (households with incomes of
    250,000) will increase in size and cause a
    major increase in sales of fine jewelry, autos,
    pampering products.

5
TRENDS NOW AND TOMORROW!
  • .LUXURY MARKET LEAPING!
  • Hitting home runs on the high end Premium
    quality goods selling atpremium prices fuel
    exceptionally strong sales growth for luxury
    labels

6
TRENDS NOW AND TOMORROW!
  • .LUXURY MARKET LEAPING!
  • LUXURY HANDBAGS
  • Accessories retailer Coach is continuing its
    steady retail expansion in the US and plans to
    open about 100 stores over the next five years,
    bringing its total to 300

7
TRENDS NOW AND TOMORROW!
  • .LUXURY MARKET LEAPING!
  • 66 of luxury consumers were involved in major
    home redecorating or remodeling projects in 2005
    and even more, 69, have plans for major home
    work in 2006

8
TRENDS NOW AND TOMORROW!
  • LUXURY MARKET LEAPING!
  • The most popular indoor luxury is a fireplace,
    either wood or gas-burning, a feature in 65 of
    affluent consumers homes. Fireplaces are
    followed by home offices (64) and whirlpool
    baths, indoor spas and/or steam rooms (34).

9
TRENDS NOW AND TOMORROW!
  • LUXURY MARKET LEAPING!
  • Outdoors luxury barbeque grills are owned by 70
    of luxury consumers, followed by patio and
    outdoor lighting (49) and luxury patio and lawn
    furniture (38 ).

10
TRENDS NOW AND TOMORROW!
  • BAD TIME FOR NON-PRESCRIPTION SUNGLASSES
  • The eyewear industry may benefit as baby boomers
    begin to suffer vision problems associated with
    aging, but the non-prescription sunglasses market
    may not be as fortunate

11
TRENDS NOW AND TOMORROW!
  • FLIP FLOPS/ SANDALS
  • Theyre comfortable and now fashionable. Flip
    flops and sandals decorated and in high demand
    all year (evening wear in cold months). This will
    increase the market for foot care products.

12
TRENDS NOW AND TOMORROW!
  • BAD MARKET FOR BATH PRODUCTS
  • The nationwide saturation of bar soap and a drop
    in bath additive sales as consumers take showers
    is causing the bath products market to sink.

13
TRENDS NOW AND TOMORROW!
  • MAJOR MARKET FOR MOTOR CYCLES
  • DINK Boomers tripping around on luxury cruisers
    joy-riding Gen Yers speed-freaking on sports
    bikes and wanderlustful women trekking on
    glamorous, yet fuel-efficient, scooters are a few
    of the factors fueling a growth spurt for the
    domestic motorcycle market

14
TRENDS NOW AND TOMORROW!
  • GREAT TIME FOR YOUNGSTERS TOYS
  • The ITP (Infant, Toddler, Pre-school) toy market
    will grow to almost 5.2 billion at retail during
    2005-2010. The total increase for the five-year
    period will be 13.7, or 624 million.

15
TRENDS NOW AND TOMORROW!
  • SUPER TREND!
  • Boomers Are Big Food Spenders
  •  Whether theyre cooking, dining out, feeding
    their children, entertaining, or eating
    on-the-go, Baby Boomers are not afraid to put
    their money where their mouths are when it comes
    to food.

16
TRENDS NOW AND TOMORROW!
  • Food!
  • 78 million strong, boomers spend more on
    household groceries and food than their Gen X-Y
    counterparts and seniors over 65.
  • Boomers aged 45-54 spend 123 weekly on food
    compared with 102 for 25- to 34-year-olds, and
    75 for 65- to 74-year-olds.
  • Overall, boomers make up the largest food
    spending demographic22.8 million spending 125
    or more for weekly groceries.

17
TRENDS NOW AND TOMORROW!
  • Food!
  • Boomers trend to eat well is being passed on to
    future generations with a preference for fresh,
    natural, organic ingredients, as well as flavors
    that are exotic, sophisticated, and bold.
  • They spare no expense to incorporate the highest
    quality foods into their daily family life.

18
TRENDS NOW AND TOMORROW!
  • Food!
  • Middle Eastern, North African, and Eastern
    Mediterranean cuisines will take center stage, as
    word of their exquisite spicing varieties spreads
    from foodie circles to the mainstream.

19
TRENDS NOW AND TOMORROW!
  • Food!
  • Green, white and even redif its a specialty
    tea, its a hot item.
  • Consumers are gravitating toward exotic tea
    blends and fueling a tea market worth 6.8
    billion 
  • The tea market will reach 10 billion by 2010

20
TRENDS NOW AND TOMORROW!
  • HAND-HELD TOOLS MARKET GROWING!
  • With a flourishing economy and continuing low
    interest rates fueling new home construction,
    remodeling, and do-it-yourself home improvement,
    the hand tools market is expected to reach 7.4
    billion by 2010

21
TRENDS NOW AND TOMORROW!
  • COPPER!
  • The rusty-colored metal is back big time! In
    jewelry, fashion accessories, shoes, etc.

22
TRENDS NOW AND TOMORROW!
  • PLENTY PETS PRODUCTS PROFITS
  • Pet Products Find a 3 Billion Home Outside the
    Pet Store
  • As pet owner tastes become more upscale, theyre
    likely shop outside traditional pet retail stores
    to purchase high-ticket luxury, gift, and
    human-brand products. The market for pet products
    in nontraditional outlets should reach nearly
    4.2 billion by 2010

23
TRENDS NOW AND TOMORROW!
  • PLENTY PETS PRODUCTS PROFITS
  • Spearheading the pet product influx into
    non-traditional outlets are gift/luxury products,
    such as diamond-studded collars and faux mink
    coats, value-priced items, private-label and
    licensed fare, and human-style goods from some of
    the worlds top fashion names.

24
TRENDS NOW AND TOMORROW!
  • PLENTY PETS PRODUCTS PROFITS
  • U.S. retail sales of pet oral care products
    reached 425 million in 2004, reflecting annual
    growth averaging 35 since 2000.
  • This crosses multiple pet supplies categories,
    including food, biscuits/treats, rawhides, toys,
    supplements, toothpastes, toothbrushes, wipes,
    and assorted other OTC healthcare products

25
TRENDS NOW AND TOMORROW!
  • PLENTY PETS PRODUCTS PROFITS
  • Pet owners
  • 63 of U.S. households own a pet, which equates
    to 69.1 millions homes45 of U.S. households
    own more than one pet
  • High-end items to spoil companion animals are
    must-haves for pet owners

26
TRENDS NOW AND TOMORROW!
  • CARPET AND RUG SALES SOAR!
  • Carpet and Rug Sales Expected to Fly Past 20
    Billion by 2010
  •  While tufted carpets and rugs account for 77 of
    the market, heavy growth in the woven sector
    helped 2005 overall sales reach 16.24 billion,
    with heavy demand from DIY home improvers and new
    home builders.

27
TRENDS NOW AND TOMORROW!
  • PHOTO PHENOMONEN.
  • Photos reproduced on everything possible will be
    a hot product category.
  • .. College students and grandmothers

28
TRENDS NOW AND TOMORROW!
  • COLOR CODES.
  • - Red will return as a leading bright, in coral
    and raspberry shades.
  • -Purple Moves in on Pink
  • -Brown Gets Even Sexier
  • Ethnic Influence Remains Strong

29
TRENDS NOW AND TOMORROW!
  • WORDS.
  • Look for a huge surge in sales of products with
    words of encouragement, inspiration, etc.

30
TRENDS NOW AND TOMORROW!
  • COUNT ON CANDLES.
  • The market for candles and home fragrances
    reached 8.4 billion in 2004, 14.1 over 2003
  • 80 of adult Americans bought some kind of home
    fragrance product in the past year

31
TRENDS NOW AND TOMORROW!
  • NAUTICAL!
  • Its going to be ship ahoy on everything this
    year! Nautical is a hot look in decorative
    accessories, home fashions, giftware, apparel,
    etc.

32
TRENDS NOW AND TOMORROW!
  • FINE TIME FOR KIDS FURNITURE
  • ITP home furnishings and accessories surpassed 8
    billion in 2005, on the strength of a 5.2
    increase over 2004. Yoga Mommies affluent
    urbanites and suburbanites have spawned their
    own identifiable sector known as Hipster Babies
    or Elegant Babies who share their parents tastes
    for an upscale lifestyle

33
TRENDS NOW AND TOMORROW!
  • U.S. Fencing Market Continues Upward Trend
  • Powered by a vibrant economy and strong housing
    and remodeling markets, sales of metal, vinyl,
    wood, and other fencing products are expected to
    reach 3.5 billion by 2010
  • While customers want a product which is low cost
    and relatively maintenance free.

34
TRENDS NOW AND TOMORROW!
  • SINGLE AND SATISFIED!
  • Today, there are about 100 million Americans aged
    15 or older who are single or unmarried. They
    head up nearly 53 million households or almost
    50 of all American homes

35
TRENDS NOW AND TOMORROW!
  • FASHION FINDS!
  • With TV hits like Project Runway keeping fashion
    in the forefront of viewers minds, and retailers
    like Target and HM lining their shelves with
    designer stylings, 40.0 say that familiar labels
    are important to them when shopping for clothing

36
TRENDS NOW AND TOMORROW!
  • ALTERNATIVE MEDICINE
  • The percentage of consumers using only
    homeopathic products and natural remedies has
    increased from 2 to 4 that's 1.2 million
    consumers and it's growing.  Both men and women
    are contributing to this growth and the data
    suggests that some are trading in their OTCs for
    natural remedies.

37
TRENDS NOW AND TOMORROW!
  • SUPER TREND!
  • NATURAL CARE PRODUCTS
  • Sales Rocket to 5 Billion in 2004, 7.9 Billion
    by 2010
  • Sales of natural/organic personal care products
    through all U.S. outlets nudged 5 billion at
    retail in 2004, as the result of a 13.1
    increase. This represented the third straight
    year of double-digit gains phenomenal progress
    for such a large dollar base.

38
TRENDS NOW AND TOMORROW!
  • NATURAL CARE PRODUCTS
  • The natural skincare category is expected to rise
    above 4.7 billion at retail in 2010, as the
    result of bullish total growth of 57.9, or 1.7
    billion, over the whole period starting with
    2004.

39
TRENDS NOW AND TOMORROW!
  • NATURAL CARE PRODUCTS
  • Natural haircare is predicted to reach a retail
    level of just under 1.7 billion as of 2010. The
    total improvement during 2004-2010 will be a
    more-than-excellent 58.7, or 618 million.

40
TRENDS NOW AND TOMORROW!
  • NATURAL CARE PRODUCTS
  • The outlook for natural oral care is bright, with
    1 billion in retail value forecast for 2010.
    Total progress during 2004-2010 will be 70.6, or
    416 million.

41
TRENDS NOW AND TOMORROW!
  • NATURAL CARE PRODUCTS
  • Natural color cosmetics will exhibit a healthy
    glow during 2004-2010, finishing at 486 million
    at retail in 2010. Total expansion over the six
    years will amount to 44.6, or 150 million.

42
TRENDS NOW AND TOMORROW!
  • LAWN AND GARDEN MARKET
  • The overall lawn and garden market is being
    driven primarily and fundamentally by the Two
    Booms the housing boom and aging baby boomers.
    These factors will continue to create strong
    underlying demand for LG products and services
    for years to come.

43
TRENDS NOW AND TOMORROW!
  • Licensed clothing designs for kids
  • The use of licensed characters in young
    childrens apparel has helped drive sales to
    16.8 billion and are expected to top 20 billion
    by 2010
  • Current kid favorites Blues Clues, Sesame
    Street, Sponge Bob Square Pants
  • Shopper-parents nostalgic favorites everything
    from Mickey Mouse to Teenage Mutant Ninja Turtles
  • Parent-Flatterers bespeak parents own
    lifestyles (e.g., the recent use of Jeep and
    Professional Golfers Association logos on
    infantwear .

44
TRENDS NOW AND TOMORROW!
  • LARGE SIZE CONSUMERS
  • More U.S. adults are overweight and obese than
    ever before.
  • Using the old definition (weight, height and body
    frame), the proportion of adults 25 years of age
    and over who are overweight increased to 83 in
    2005, up from 80 percent in 2002 and 2003. Using
    this same measure, and counting those who are 20
    or more overweight, 39 are obese

45
TRENDS NOW AND TOMORROW!
  • GAY BUYING POWER!
  • The total buying power of the U.S. gay, lesbian,
    bisexual and transgender (GLBT) adult population
    in 2006 is projected to be 641 billion

46
TRENDS NOW AND TOMORROW!
  • Gift cardsGood for business
  • U.S. retailers are increasingly finding profits
    from a new source Unused gift cards. The gains
    are the result by retailers to document the
    portion of gift cards that go unspent every year.

47
TRENDS NOW AND TOMORROW!
  • SUPER TREND!
  • OLDER CUSTOMERS!
  • On January 1, the oldest Baby Boomer turned 60.
    For the next 19 years, one Boomer will turn 60
    every 7.5 seconds.
  • Representing nearly 33 of the U.S. population,
    this demographic will refocus businesses on how
    best to capitalize on a distinctive set of
    resolutions

48
TRENDS NOW AND TOMORROW!
  • OLDER CUSTOMERS, MORE STYLE
  • They are more up for risk and more interested in
    looking younger not foolish
  •  Products and services that deliver a younger
    appearance and outlook will surge.

49
TRENDS NOW AND TOMORROW!
  • OLDER CUSTOMERS, MORE STYLE
  • By 2010, women 45 and older be the biggest
    spenders on clothing, shoes, and accessories.
  • American Eagle, Gap, and Gymboree are expanding
    existing concepts aimed at older women or
    unveiling new ones.

50
TRENDS NOW AND TOMORROW!
  • OLDER CUSTOMERS, MORE STYLE
  • Unlike past generations, older women have more
    disposable income and are willing to spend it on
    their looks.
  • Hollywood and television shows such as
    ''Desperate Housewives" are also promoting the
    middle-age woman as sexy.

51
TRENDS NOW AND TOMORROW!
  • OLDER CUSTOMERS
  • Business winners Fitness facilities, marketers
    of dietary supplements, online weight management
    information portals, psychological services for
    compulsive eaters, support networks, fitness
    franchises such as Body Pump

52
TRENDS NOW AND TOMORROW!
  • OLDER CUSTOMERS
  • Boomers are recognizing the coming calamity of
    miniscule retirement savings and an insolvent
    Social Security system.
  • Business opportunities Financial planning,
    mutual fund companies, long-term care insurance,
    debt consolidation services, adult education,
    employment agencies

53
TRENDS NOW AND TOMORROW!
  • OLDER CUSTOMERS
  • The bet customer base is Grandparents
  • The nation's 77.6 million baby boomers are
    heading into their grand parenting years and
    retailers are primed.
  • grandparents spent 23 billion on their
    grandchildren in 2005.

54
TRENDS NOW AND TOMORROW!
  • EASIER STORE RETURNS POLICIES CUT IN OTHER
    SERVICES
  • Stores are expanding their return policies to 90
    days, but charging for boxes and may charge for
    restocking of returned items

55
TRENDS NOW AND TOMORROW!
  • POP UP STORES/STORES ON WHEELS

Think customized Land Cruisers stocked with gifts
for men, including ties, scarves, wallets, cuff
links and shirts. High on the surprise factor,
low on the lounging factor, though.
56
TRENDS NOW AND TOMORROW!
  • Airport shopping malls
  • Airports are becoming the new in shopping
    centers.
  • They have many upscale shops, high security, easy
    parking
  • They have extended hours
  • They appeal to upscale shoppers

57
TRENDS NOW AND TOMORROW!
  • Multi-Channel Shopping The Rise of the Retail
    Chains
  • Retail chains account for about 40 of online
    sales.
  • Online shoppers expect their favorite retailers
    to offer a cross-channel shopping experience.

58
TRENDS NOW AND TOMORROW!
  • DATING SERVICES SOAR!
  • 13 of the Boomers never married and 14 are now
    divorced. At least 25 the generation is
    searching for romantic connections.
  • Business opportunities On-line dating services,
    companies marketing personal expression cards and
    gifts, community-based dating services, personal
    advertising services  

59
TRENDS NOW AND TOMORROW!
  • SUPER TREND!
  • DOLLAR STORES STILL DO IT
  • Consumers are shopping and spending more at
    dollar stores and other small format value
    retailers compared
  • Despite an improving economy, most dollar store
    shoppers will continue to patronize dollar stores
    and will spend more than they did last year

60
TRENDS NOW AND TOMORROW!
  • DOLLAR STORES STILL DO IT
  • 33 of monthly small format value store shoppers
    have household incomes of 50,000 or more.
  • 75 of dollar store shoppers shop the format
    simply because they enjoy the experience

61
TRENDS NOW AND TOMORROW!
  • SURVIVAL TACTICS FOR BUSINESSES

62
TRENDS NOW AND TOMORROW!
  • 1. Catch a Wave. Retailers that apply innovative
    thinking can generate significant growth and
    financial performance. The needs of an aging
    population, ethnic consumers and the pursuit of a
    healthy lifestyle provide fertile ground for
    innovative solutions.

63
TRENDS NOW AND TOMORROW!
  • 2. Solve My Problem. Add value to the shopping
    experienceservices, information and support to
    the product mix to provide a complete solution
    for task-oriented shoppers. Presenting products
    in context and bundling products and services
    retailers create consumer value and competitive
    differentiation.

64
TRENDS NOW AND TOMORROW!
  • 3. Do It for Me. Demographic shifts and
    lifestyle changes are driving consumers into the
    do-it-for-me (DIFM) market. Retailers are
    increasing innovative services and conveniences.
    Installation services from home improvement and
    consumer electronics retailers and home meal
    replacement options are fast-growing examples of
    do-it-for-me innovations.

65
TRENDS NOW AND TOMORROW!
  • 4. Help Me Choose. Information overload, too
    many choices, more complex products and a lack of
    knowledgeable sales assistance create
    opportunities for retailers to develop innovative
    solutions for consumers. Allowing shoppers to
    sample the merchandise before buying, utilizing
    on-demand information kiosks, and creating online
    communities provide consumers the help they need.

66
TRENDS NOW AND TOMORROW!
  • 5. Come to Me. New distribution models are
    allowing retailers to connect with consumers
    wherever they areat home, at work or in the car.
    Mobile retailing and target marketing are
    gaining in popularity as time-pressed consumers
    seek greater convenience. New-style
    direct-to-consumer rental concepts also are
    serving an important consumer niche.

67
TRENDS NOW AND TOMORROW!
  • 6. Enhance the Experience. Retailers
    increasingly will differentiate themselves by
    using experiences to sell the dreamas well as
    the productand bring the brand to life. By
    making stores super-immersive and integrating
    branding into entertainment and other customer
    experiences, retailers are exploring ways to
    create memorable brand interactions that resonate
    with their target consumer.

68
TRENDS NOW AND TOMORROW!
  • 7. Make It Easy. Innovative process, service and
    design solutions that are simple, intuitive and
    in tune with shoppers needsalong with new
    technology toolscan save consumers time and
    effort. Retailers that implement easier and more
    rewarding customer experiences will realize sales
    growth and enhance customer satisfaction and
    loyalty.

69
TRENDS NOW AND TOMORROW!
  • 8. Do It My Way. As shopping becomes
    increasingly individualistic, innovative
    retailers will seek ways to provide more
    unexpected gratification to shoppers and allow
    them to express themselves in unique ways. In
    addition to mass customization and
    personalization, retailers are offering
    opportunities for customers to participate in the
    development of new products and services

70
TRENDS NOW AND TOMORROW!
  • 9. Help Me Connect. Social networking fosters
    community among consumers who share a common
    interest. Retailers are forging stronger
    relationships with consumers and earning their
    patronage by helping them to connect in ways that
    are important to them and by responding to their
    emotional and physical needs.

71
TRENDS NOW AND TOMORROW!
  • 10. Speed It Up. Consumers want it fast they
    want it now and, they want it first. The need
    for speed in the shopping process will continue
    to drive changes in store concepts, design,
    location, merchandising, transaction processing
    and payment.

72
TRENDS NOW AND TOMORROW!
  • Thank you!
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