Intercollegiate Athletics

1
Intercollegiate Athletics

• A Business Unlike any Other

2
Revenue

• The NCAA brings in 485,700,000 annually, mostly
  from television rights.
• Most of this money is distributed to university
  athletic programs.
• Universities earn additional money from ticket
  sales, merchandise, sponsorships, and donations.

3
(No Transcript)
4
(No Transcript)
5
A Unique Industry

• Intercollegiate athletics is the only industry in
  the United States that does not pay its principal
  producers a wage or salary.

6
Ethics

• Kant Each man should treat himself and all
  others, never merely as a means, but always at
  the same time as an end in himself.

• Are basketball and football players merely being
  used as means to an end?

7
Student-Athletes

• Student-athletes receive benefits worth about
  35,000 each year.
• Student-athletes receive a character education.

8
Student-Athletes

• The NCAA requires every Division I school to
  maintain a formal academic support program for
  athletes.
• The NCAA is funneling 750 million over 11 years
  into funds designed to directly benefit athletes
  (providing clothing, emergency travel, medical
  expenses, and personal needs).
• Student-athletes can be awarded an extra year of
  grant-in-aid to allow them to finish their
  education.

9
Conclusion

• Student-athletes are being developed as ends in
  themselves they are not being exploited.