AMI International: Company Overview

1
AMI InternationalCompany Overview Consulting
Approach
2
BLUF

• When You are Done, You Will
• Know who we are and what we do
• How we serve our customers
• See how we break out from the competition
• Understand our approach to consulting
• Have some fresh ideas for your firstor next
  engagement

A Proven Modelthat can flex to your style and
needs
3
Who We Are

• Small, Established, Veteran-owned Team
• Naval market analysts and strategic advisors
• Retired Naval Officers, Intel and Ops Specialists
• Defense Industry/Shipbuilding program experience
• Analysts and researchers from leading
  universities
• Offering a Proven Product Line
• On-line subscription and reference content
• Consulting engagements with Top 100 Industry and
  Government
• International Network of advisors and experts
  (you)
• Strategic advisory service on naval
  acquisitions/policies
• Focused on future platform/system buys
• Tracking 80 countries w/ growing needs and
  budgets
• Meeting forecasting and planning requirements
• Providing specific program capture support

4
AMI Offerings

• Open Source Intelligence Collection and
  Dissemination
• Comparative Assessments
• Project Capture and Market Strategy Development
• Naval Acquisition Support

5
What Does AMI Deliver? Online Content
Worldwide Naval Projections Report --Comprehensiv
e Interactive Reference --Detailed profiles of
current naval ship construction and modernization
across the globe --20 Year acquisition forecasts
by country and ship type focused on major/growing
navies --Country reports cover naval strategic
factors, force structure trends and decision
makers --Continual updates with open and
proprietary information sources --Monthly Hot
News covers breaking developments Naval
Systems Projections Database --Started as
In-House Analytic tool to produce and update
WNPR --Offered to clients in MS Excel format to
supplement WNPR --Proven value for assessing
acquisition and price /cost trends in naval
procurements World Missile Systems Online
--Details over 359 missiles now in service or
development --Cross-reference for nearly 1,600
missile names --High Value content text,
specs, line drawings/pictures, users, suppliers
--Fully queryable with printable outputs in Adobe
.PDF format.
20 year data base, plus unpublished proprietary
market intel
6
Advisory Services

• Our Research and Advisory Products Include
• Comparative Assessments Ships/Systems/Designs
• Technology and Company Studies
• Market and Competitor Assessments
• Strategic, Political, and Engagement Planning
• Capture Strategies for Targeted Programs
• Strategic/Flag/Red Team Reviews

• Team-Based Hands-On Approach
• Working at all levels tactical-strategic
• Authoritative and interactive

7
How We Break Out
Win-Centered Analysis and advice bore-sighted
on needs of program leads, sales, and marketing
professionals worldwide Honest Brokers We
dont skew our data or analysis. We make
concrete recommendations and back them
up Experienced We pick seasoned and
accomplished professionals and draw on an
international network of advisors Knowledge AND
Wisdom We build on the insight of the hundreds
of market assessments, competitive analyses, and
capture strategies weve done across the globe as
well as our database and reporting products

• Interactive and Customer Facing
• More than a web site or shop window
• Reachable experts
• Database content tailored to customer requirements

8
AMI Methodology

• Define the Future Market and Its Value
• Link Strategic Planning with Sales
• Identify Critical Success Factors Risks for
  Naval Acquisitions
• Naval Industrial Policies Fitted to Defense
  National Interests/Objectives
• Be a Trusted Resource
• Quality Above All Else

9
Define Intelligence Needs

• Which navies will buy ships or systems?
• Which customers have money?
• How do we contact key procurement personnel?
• What are their procurement processes?

• How do our systems compare with our competitors?
• What are their prices?
• What is their financial condition?
• What are their weaknesses?

• How many existing ships have systems like ours?
• Are there certain ship types that use our
  systems?
• What is the 15 year future potential for our
  products?
• What is the potential for our new products?

10
Deliver Actionable Intelligence

• Which customers favor our competition?
• Where will we face the most competition?
• Which agents do our competitors use?

• Where does our competition have the largest
  installed base?
• What are the forecastedsales of our
  competitorsover the next 10 years?

Customers
Competitors
Markets - Existing - Future -Adjacent

• Where should we focus fiveyears from now?
• Which customers need our systems?

11
Focus on the Sweet Spot
12
The Payoff
13
Consulting Track Record
ABB Solutions Alenia Marconi Systems Armaris Atlas
Elektronik Royal Australian Navy Blohm
Voss Boeing Brashear LP CAE Electronics
Limited Central Marine Design Bureau Devenport
Management Ltd DCN Lorient EADS Defense and
Security ECA EDO EMS Development Ericsson
Microwave FBM Babcock Marine Fincantieri Embassy
of France General Dynamics GICAN
Hagenuk Marinekommunikation HDW Inspec Foams
(Degussa) Israel Aircraft Industries (IAI) ITT
Gilfillan IZAR Kaefer Shipbuilding Kelvin
Hughes Kockums AB L-3 Communications Lacroix Lockh
eed Martin Lurssen Werft Maersk Data
Defence Maritime Avitronics Mauser-Werke Naval
Surface Warfare Center Nexus Communications Northr
op Grumman Northrop Sperry Marine Systems
Oerlikon-Contraves Orizzonte Sistemi Navali
Pratt Whitney Raytheon Rolls Royce Saab Bofors
Dynamics Schelde Naval Shipbuilding SCN
DCN SensyTech Siemens AG Singapore
Technologies Stork Special Products Tenix Defence
Systems Terma Tribon Solutions Ltd US Coast
Guard US Navy Umoe Mandal AS United
Defense Vericor Power Systems Vosper
Thornycroft Wartsila Lips Defence York Marine
Systems