Every year over 17 million children received medical care through Childrens Miracle Network hospital

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Every year over 17 million children received
medical care through Childrens Miracle Network
hospitals. The need is greatChildrens Miracle
Network hospitals provide 2.5 billion in
uncompensated (charity) care each year!
The Need
In tough economic times, donations for nonprofit
are more difficult to obtain.
One solution Coupons for Miracles Now
consumers are empowered through their coupon
useage and savings to support Childrens Miracle
Network. No donations are required.
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Coupons for Miracles

• An innovative approach to fundraising where
  consumers
• Print brand coupon offers online free of charge
• Redeem coupons at local retailers
• Generate funds for Childrens Miracle Network
  with each redemption

• Program Distinctions
• Consumers participate without solicitations
  or making donations
• Program is active 365 days a year on a 24/7
  basis
• Consumers benefit from immediate
  gratification of their coupon savings while
  they help support Childrens Miracle Network
• CPG brand sponsors benefit by gaining trial,
  moving products, growing loyalty,
  improving ROI and positive consumer response for
  support of Children's Miracle Network
• Retail partners are provided an innovation
  that actually drives traffic to their stores

Everyone benefits! Everyone wins!
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Home Page View
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Coupon Storefront View
Supporters select coupons.
Health, fitness and nutrition links.
Meal Ideas, Product Usage
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Checkout Page
Fill out the demographic info once and click
to print offers.

Indigenous Household ID
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The Coupons for Miracles Process

• Supporters go online to print out their coupons
  from
• www.CouponsforMiracles.org
• 2. Supporters redeem coupons for FACE VALUE
  savings.
• 3. The retailer accepts the coupons which are
  then processed
• and shipped to their coupon clearinghouse for
  processing.
• 4. Our coupons are scanned and the batched
  redemption data is
• submitted to BCN and to the brand sponsor.
• 5. BCN bills the brand sponsor 0.50 per coupon
  redeemed.
• 6. BCN provides 0.25 per coupon redeemed
  directly to the
• selected Childrens Miracle Network hospital.

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Childrens Miracle Network raises funds for more
than 170 childrens hospitals. Compassionate
organizations, media partners and individuals
unite with Childrens Miracle Network hospitals
to help sick and injured kids in local
communities. Donations to Childrens Miracle
Network create miracles by funding specialized
medical care, research and education that saves
and improves the lives of children near you.
Number of Childrens Miracle Network hospitals
170 Number of patient visits
each year 17 million Total amount raised
since 1983 3.4 billion raised for
Children's Miracle Network hospitals in 2007
237,783,357 Number of corporate
sponsors 85 Number of radio
partners 340 Number of television
partners 110
About Childrens Miracle Network
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Childrens Miracle Network Partners
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Brand Partnering
Coupons for Miracles provides distinct benefits
to brand partners!

• Coupons for Miracles relies on the critical mass
  of coupon content to engage
• consumers, drive traffic to retailers and sustain
  traffic for the Coupons for Miracles
• innovation
• Brand partners are provided free Coupons for
  Miracles microsite links as well
• as their coupon presence on the
  CouponsforMiracles.org destination site
• The brand expense is 0.50 per coupon redeemed
  (cost per product moved)
• 50 of the media charge to brand partners for
  coupons redeemed goes directly to
• Childrens Miracle Network ( 0.25)
• Brands purchase blocks of coupon redemptions not
  on distribution or coupons printed
• Redemption expected to exceed 10

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Retail Partnering
Coupons for Miracles provides innovative
opportunities for retailers a program that
actually drives traffic through co-branding
opportunities!

• Tremendous community relations builder by
  supporting their local Childrens Miracle
  Network hospitals
• Increased tie-in and event opportunities
• Increased category sales
• Improved basket size
• Retailers can build promotions around a
  specific event and promote it through
  any/all mediums

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Media Partnering
Coupons for Miracles provides enhanced
opportunities for media partners!

• For TV stations, radio stations, newspapers its
  all about reach, traffic and data. Coupons for
  Miracles can impact all of these through its free
  coupon mircrosite approach to participating media
  partners.
• Benefits to Media Partners
• Promoting CouponsforMiracles.org engages
  supporters by directing them to your website
  for free info and coupons (a great content
  building tool)
• Building website traffic grows your Web value
• Growing community relations and social
  consciousness through your support of your
  local Childrens Miracle Network hospital
• Leveraging your Childrens Miracle Network
  relationship keeps your audience engaged on a
  24/7 365 day basis
• Media Partners reap
  benefits while supporting a great local cause.

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Technology Security

• Brand Coupon Network (BCN) provider of the coupon
  technology for Coupons for
• Miracles, provides online coupons conforming with
  standards suggested by the
• ACP (Association of Coupon Professionals) JICC
  (Joint Industry Coupon
• Committee) and the UCC (Uniform Code Council).
• Coupons go from Cart to Print without being
  displayed on the end-users monitor
• Extended UCC /EAN 128 bar code with the
  capability to include the GS1
• An indigenous household ID on every coupon to
  help identify duplication or copying
• Consumer ID embedded on each coupon including
  age and zip code
• BCN logo embedded on every coupon printed for
  easy identification
• All coupons are in 4 color to help identify
  duplication
• Brand Coupon Networks technology complies with
  guidelines of CMS and NCH
• requiring only a one count scan at point
  of clearing

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Partner Consumer Relationship Marketing
CRM (Consumer Relationship Marketing) departments
can tap into a wealth of information through data
provided

• Consumer/supporter e-mail addresses
• Gender, age, family size
• Other areas of consumer interest such as
  electronics, sporting goods, travel,
• equipment, automobiles, dining, etc
• Reach loyal supporters with consumer relevant
  promotions
• Opportunity to up sell, cross sell, better
  promote
• The data obtained is on supporters, not just
  consumers, who are engaged to help
• Childrens Miracle Network.
• Data availability subject to critical mass.
  Pricing negotiable.

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Pricing
Charter brand benefits are provided to partners
enrolling in the initial Spring of 2009 launch

• Standard Charter
  Pricing
• Microsite Set Up fees 2,500 Waived
• Destination Site Set Up fee
  2,500 Waived
• Initial Offer Set Up 1,500 Waived
  
• Additional Offer Set Up
  500 Waived
• Price per Redemption-only 0.50
  the only cost
• 
  

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Coupon Media Cost Comparison
Coupon media cost - cost per product moved

• FSIs
  Digital FSIs Children's Miracle Network
• Sunday Supplements Online Coupons
  Coupons for Miracles
• Avg. 4.00 cpm 0.10 per print
  out NO Distribution charge
  
• 
  
  
  Charge for redemption only
• 1/2 redemption 12 redemption
  12 redemption
• ______________ ________________
  _______________
• 0. 80 media cost 0.83 media cost
  0.50 media cost
• 
  ( 0.25 of
  this amount goes to
• Childrens Miracle Network)

With Coupons for Miracles, the consumer
immediately receives the FULL FACE VALUE of the
coupon and (0.25) goes to Childrens Miracle
Network every time a coupon is redeemed.
(These are the pure media costs for each product
moved through each coupon distribution method.)
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Brand Partner Benefits
There are distinct advantages for CPG partnering!

• Socially/environmentally conscious
• Client manageable back end
• Immediate reporting capability
• Zip code targeting and tracking
• Real time CRM surveys
• Performance-based accountability
• Consumer and community focused
• Virally marketable/broad reach
• Consumer relevant

• Reduced distribution cost/
• Improved ROI
• Pay for Redemption Only - no upfront expenses for
  distribution and advertising
• Resolved budgeting issues expenses are paid
  after redemption
• Targeted mom/family-centric exposure

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Next Steps

• Establish a participation agreement
• Define Participating brands
• Set Redemption level
• Finalize Intro cost with waived set-up fees
• Develop retail-partner cross promotions and
  tie-ins
• Contract
• Production process
• Art work, codes, upload data, etc
• Integrate microsites for CPGs
• Launch Spring 2009
• Integrate microsites to key media and retail
  partners
• Launch and promote the program to redeem
  coupons beginning Spring 2009

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Brand Coupon Network

• Brand Coupon Network.com (BCN) has been an
  innovator in print-controlled coupon technology
  since 2002 and a recognized source for online,
  cause-marketing, coupon technology.
• Serving on the Board of Directors of the
  Association of Coupon Professionals (ACP), a
  member of its Internet Coupons Task Force and a
  co-author of its Internet Coupon Guidelines, BCN
  is playing a major role in the development of the
  burgeoning online coupon industry and online
  fundraising innovations .
• BCNs Mission To grow online fundraising to
  generate millions to its great causes , in doing
  so, help partners extend reach, convert sales and
  improve ROI.
• For more information on Brand Coupon Network
  and CouponsforMiracles contact
• Dan Abraham at 1-877-7COUPON
  or email dan_at_bcnllc.com
• Together we really can make miracles happen!

A proud member of
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