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A Brave New World Job Boards ... Newer 'niche' job board


A Brave New World Job Boards ... Newer 'niche' job boards are becoming more and more popular as they have ... There are niche job boards now for most skill ... – PowerPoint PPT presentation

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Title: A Brave New World Job Boards ... Newer 'niche' job board

  • Job Hunting Strategies in a Down Economy
  • Networking Interviewing Resume Writing
  • And MorePresented to
  • Charlotte Metro ISSA Security Summit

Job Hunting A History
  • In the early 1900s and before you got a job
    based on who you knew and what you could do.
    Often this lead to working with family and
    friends and in the same town or city. You
    werent hired based on an interview or your
    resume, you simply said you were interested in
    the job and
  • As we became a more industrial world and cities
    were being formed around companies and career
    opportunities, large corporations began
    selecting who they hired. Initially it was
    done in a line-up sort of way picking employees
    out of a line of interested candidates.
  • Soon after WWII employment candidates were asked
    to present CVs (Curriculum Vitae) Latin for
    Course Life or the course of ones life.

Job Hunting A History
  • From 1950-2000 most companies advertised job
    openings in the Sunday classifieds or at large
    Job Fairscandidates were asked to present or
    submit a copy of their CV or Resume for
    consideration. Often candidates that were
    selected were further interviewed to judge their
  • Until the fax machine came around this process
    took several weeks from Sunday classifieds, to
    mailed resume, to interview, to official hire.
    Most of the time there was little to no
    interaction with candidates and employers.
  • This time frame also saw the rise of employment
    services temporary and permanent staffing
    companies to help candidates find jobs and
    companies build staff/talent.
  • Starting in 2000 (maybe a little earlier), Job
    Hunting changed - the way information is sent
    changed the way information is gained changed
    the sheer size of the working population had
    changed the need for specific niche skills had
    increased global outsourcing and much more
    YET the importance of getting a job and getting
    talented employees remain the same!

Job Hunting - NOW
  • Networking
  • Resume Writing
  • Interviewing
  • Job boards
  • Blogs
  • Twitters
  • Staffing companies
  • Consulting companies
  • Product makers and users
  • Competitors
  • In todays marketplace good or bad economy
    getting a job requires a lot more know-how than
    the good old days. If you are on the market
    today, you not only need to know how to write an
    eye-catching resume, but you also have to
    understand networking, interviewing, how to use
    the internet, leverage staffing companies, join
    blogs and twitters/tweets. Most importantly, you
    have to understand YOU. How to sell yourself in
    all of these forms/medias.

Job Hunting - Networking
  • Networking is one of, if not the, most important
    aspect to Job Hunting. The expression its not
    what you know, its who you know that matters has
    proven to be true. Id be willing to bet that
    everyone in this room or even at this entire
    summit has gotten a job (maybe not their current
    job or maybe their first job in high school)
    because they knew someone, who knew someone, who
    helped get them in the door.
  • I want to talk about 2 different types of
    networking passive networking and active
    networking. But before I do that, I want to
    quickly go over a hard concept to grasp for most
    job seekers. Networking is NOT asking for
    favors. It is about looking for opportunities to
    add value its about building relationships with
    good will. Get the what is this going to do for
    me out of your mind. Help in the networking
    world often means connecting you with someone
    else in their network. Your network should grow
    over time and you in turn will be able to help
    others with your network the more you help
    others, the more they will help you.

Passive Networking
  • An ongoing process while you are an employee of
    good standing
  • Define what/who you want in your network
  • What company
  • What product
  • What level or type of person
  • Introduction
  • Hi Steve, my name is Jon Olin, and I am a Citrix
    certified engineer with ettain group here in
    Charlotte. I got your name from the Citrix user
    group board and I was interested in learning more
    about you and sharing a little about me. Do you
    have time to meet for coffee, on me, over the
    next couple of weeks.
  • Be Honest
  • Steve, thanks for meeting with me today. Based
    on what I have seen from the user group I truly
    respect your opinions. I am happily employed
    with ettain group right now, but I was interested
    in learning more about you and your career as
    well as get some career advice from you.
  • Cater your discussion around their background
  • Did he/she discuss any industry or company that
    is growing/changing
  • Can you use his/her name as an introduction

Passive Networking continued
  • While passively networking, finding people with
    similar skill sets is easy, but it is important
    to include individuals outside of your specialty
    as well.
  • Get to know sales people that support your
  • Hiring managers from other IT groups (outside of
  • Listen closely
  • Do your homework before you sit down with them
    try to know something about them (personal,
    family, professional, etc)
  • Remember your ultimate goal is NOT to get a job,
    but to grow your network and to find ways that
    you might be able to add value. Shaking hands
    with a person doesnt help them remember you or
    make them want to help you. It is up to you at
    this point to develop ongoing report and
    relationship building. If this person is someone
    you think will someday be able to help youhelp
    them first.

Active Networking
  • Either the writing is on the wall that you will
    be let go in the next round of lay-offs OR your
    time has already come and you are actively on the
    market and NEED a job
  • Time frame do you need a job, any job, ASAP?
  • Every Day is Game Day
  • Your goal everyday should be designed around
    networking for a job
  • Look professional when you go out, go to the
    library for resources and get out of the house,
    always carry a card, resume, or way to leave
    something behind.
  • Skill set and like jobs
  • Take time to create a spreadsheet that lists out
    the following companies that have hired similar
    skill sets in the past, companies that sell
    products to your skill set, companies that
    consult with your skill set, companies that focus
    on projects or staffing your skill set, technical
    or community colleges that offer continue
    education with your skill set.
  • Expanded skill set and like jobs
  • What other skills have you developed as a result
    of your work history audit or regulatory
    policies, project management, engineering or
    architecture, Networking, ERPs, Database
    Management or analytics.
  • Combine these lists for a master list

Active Networking continued
  • Using your Master listdo you know anyone at
    those companies
  • ANYONE it doesnt matter what role or group or
    location they are in.
  • Find a way to get a name if you dont have one
  • Use that person or name to get more information
    about the specific group or role you would be
  • Ideally you would get a managers name in that
  • Once you have identified the group or role you
    are after (even if they arent hiring), go for
  • It is easy for people to say they arent even
    hiring now, why should I call him?
  • Introduce yourself to the person you need to meet
    dont immediately ask for a job or opening,
    simply ask for some time. Mr. Manager, I am a
    security engineer with 5 years of experience and
    was hoping to get a minute or two of your time.
    Suzie Jones in HR is a neighbor of mine and she
    thought I might be able to learn some more from
    you. I could meet you before work for coffee if
    that is easier for you.
  • While the ultimate goal of active networking is
    to get a job, your daily goal (especially in a
    down economy) is to advance the ball.
  • Do they know anyone else that you should meet?
    What would they do?
  • Cast a large web the bigger your master list
    is the better off your job hunting will be. Stay

Job Hunting Networking
  • Ultimately, networking passive or active, will
    pay off with a great career opportunity. The
    moment someone in your network says to someone
    else I know a guy that would be a perfect fit
    for that job.
  • Passively make time to network
  • Actively make every effort possible to network

Job Hunting - Interviewing
  • There are a lot of useful resources out there on
    how to improve your interviewing skills. I
    personally cant recommend one over the otherbut
    I will say this do what is right for YOU. Not
    everyone asks the same questions, nor do they
    look for the same things during interviews. The
    role the interview has in the hiring process is
    all about you and your ability to sell yourself.
  • Some people are naturally good at interviews,
    others struggle. Here are some standard
    interview tips/skills that you can practice on
    your own (yes, I said practice!)

  • Unless you have been told specifically otherwise,
    wear business attire for the interview.
  • Research the company, industry, and competitors
    prior to interview.
  • Know who you will be sitting down with dont
    forget names.
  • Know and understand the job/role they are looking
    to fill
  • Prepare 3-5 questions to ask draw from your
    company/industry research and do NOT ask about
    salary in first interview.
  • IF offered, accept a coffee or water.
  • NEVER go unprepared
  • Take your time with your answers and relaxbe
    confident (they brought you in for an interview).
  • Honesty

Interviewing S.T.A.R.
  • STAR interview preparation will help you practice
    and get ready for interviews.
  • Situation or Task (S T)
  • Action (A)
  • Result (R)
  • When asked a question during an interview, first
    and foremost identify the SITUATION or TASK that
    best addresses the question. Relate that
    situation to the question.
  • Then describe what ACTION you took to solve the
  • Lastly describe the RESULT.
  • Prior to any interview, practice STAR responses
    to some generic interview questions
  • Tell us about a time when you had to deal with a
    very difficult internal/external customer service
    issue. What did you do, and how did it affect
  • The role we are looking to fill will require
    problem solving skills, please describe your
    problem solving skills or style?

Interviewing S.T.A.R.
  • S.T.A.R. responses should
  • Be specific
  • Be about you and you alone do not use we,
    us, or they
  • Be persuasive but dont over sell the situation
    or task
  • Demonstrate good judgment and morals
  • Show ability to change/adapt and manage time
  • Encapsulate communication skills and ability to
    work with others
  • Highlight innovation and/or cost savings
  • Technical interviews are no different. If you
    are asked about a specific skill or technology,
    dont simply say yeah, I have worked with it for
    5 years. Give them a specific situation or
    task, action, and resultthen give them a
  • You want to prove in the interview that 1) you
    can handle the job/role 2) not only do you fit in
    well with the team/company, but you will add to
    it and 3) combining 1 and 2 makes you the ONLY
    candidate for the job!

Job Hunting Resume Writing
Like interviewing, there are a ton of good
resources to go to on the web with resume writing
advice. All of which describe a style, a layout
design, an order (chronological) to put your
experience, and more. Also, like interviewing, a
resume is used as a sales tool for YOU. Think of
your resume, not as a history of your work
experience, but as a brochure promotional
material about you! Two people could have the
exact same work experience, but completely
different resumes if one of them chooses to
describe his duties and the other describes his
skills and accomplishments. The content on
resumes is the most important partsome ideas
Resume Writing Tips
  • Use the same font style
  • Bold title or role from previous positions (DO
  • Listing your duties from a previous job is OK,
    but focus more on skills, accomplishments, and
    lessons learned. You want them to gain a little
    insight into how your past positions translate
    into you being a great employee of the future.
  • Have an objective this should be the ONLY thing
    that changes on your resume based on the role
    you at pursuing at that particular company. If
    you are eager (desperate) for a job, your
    objective could be as easy as To get a position
    with the Information Security team at ABC company
    and add value by leveraging my 10 years of
    information security experience.
  • You can bullet point your skills,
    accomplishments, and lessons learned or you can
    tell a story make sure you are consistent
    throughout your entire resume.

Resume Writing Tips
  • Include a cover letter and references. These
    should be emailed as a second document (not
    included with resume). Cover letters are very
    important and references (professional)
    demonstrate confidence.
  • Make sure you demonstrate a sense of business
    acumen. Do not make your skills and
    accomplishments all about technical jargon what
    business problem did you solve? What did your
    clients get from your work? What did you save
    (money, time, stress, etc) your company?
  • Put yourself in the shoes of people who receive
    your resume (along with 100s if not 1,000s of
    others). What would you want to seewhat would
    make one stand out more than others. Be
    professional, but be creative.
  • When writing your resume, keep in mind that it is
    a tool to get you in the door a sales
    tool/brochure. Its not going to get you a job
    alone, but it should open the door to get one.
    Be honest and truthful, because it could NOT get
    you a job.

Networking, Interviewing and Resume
  • All of the areas we have discussed today
    networking, interviewing, and resume writing
    are very closely linked. Ultimately, your resume
    will be reviewed and questions for your interview
    will be derived based on your experiencewhat you
    say in your resume can/will steer or direct the
    interview. If you dont feel comfortable talking
    about it (100) in an interview, dont include it
    on your resume.
  • When you are preparing to send out your resume,
    use your network. When you get a sales brochure
    in the mail, you probably throw it out. But if a
    salesman were to approach you with the same
    brochure and tell you a little about himself, you
    would be more incline to hold on to the brochure
    or buy. Same thing goes for your resumeyou can
    blindly submit through a company website and hope
    it makes it in the hiring managers hands, or you
    can use your network and leave your resume behind
    as a reminder of your encounter or maybe get in
    touch with the hiring manager directly.
  • Each one on their own is very important in the
    Job Hunting process
  • When used together and leveraging each other,
    they become more powerful
  • When practiced and repeated with several
    prospects, your chances for finding employment
    are dramatically improved.

Job Hunting -A Brave New World
  • The past 10-20 years has brought a lot of change
    to Job Huntingand more to come.
  • Staffing companies
  • Internet / email
  • Social Networking
  • Job Boards
  • Blogs

A Brave New World Staffing
  • There is a staffing market built to support
    almost every single industry in todays
    marketplace light industrial,
    finance/accounting, nursing, engineering,
    administrative, legal, IT, healthcare, sales,
    executives, and even recruiting! The role of a
    recruiting and staffing company is simply to help
    client companies find talent (human resources).
    These companies DO NOT charge a fee to candidates
    looking for a job and instead are paid by the
    client companies. They are an EXCELLENT source
    during the Job Hunting process. Pros and cons
  • Pros
  • Established network
  • Good understanding of Market
  • Skill set knowledge
  • No Cost
  • Speed
  • Cons
  • Lots of competition
  • Very client focused (maybe narrow)
  • Co-employment concerns
  • 3rd Party contracts

A Brave New World Internet / email
  • Internet we all know the power of the internet
    as a research tool. From a Job Hunting
    perspective individuals can gain a lot of
    information, not only about job openings, but
    companies themselves how have the performed,
    who they do business with, where/how they are
    growing, technology they use, and more. Search
    engines can be used to not only find company
    information, but to find employees at specific
    companies again get creative on how to use the
    Internet. New search engines for jobs are
    available jobs2web.com, indeed.com,
    simplyhired.com and more.
  • Email While email is a very powerful tool, it
    can also be a deterrent. Submitting an email
    blindly to a job opening hurts more than it
    helps. Using email to schedule meetings or
    introduce yourself is greatbut until there is
    personal contact (phone or face-to-face), you are
    simply a name. Email does improve the speed at
    which jobs are filled and even a means for
    employers to stay in touch with candidates.
  • Again, the Internet and email are powerful
    tools, but unless you supplement them with
    personal creativity and touch, they are useless.
    Dont hide behind the Internet!

A Brave New World Social Network
  • While all of networking is social, this should
    be called online social networking. Unlike
    regular networking, online networking allows
    individuals to network outside of their immediate
    area. It allows one to maintain contact with
    high school contacts, college friends, business
    associates, neighbors, AND like-minded
    individuals from around the world. The most
    powerful thing about online social networking is
    its ability to connect you with your networks
    network. For example I have over 200 direct
    connections in my LinkedIn network, however
    because each one of those is connected to others
    and those others are connected to even more, I
    have more than 2.5 million connections (according
    to my LinkedIn profile page). Some online
    networking sites are
  • MySpace, Facebook, FriendWise, Yahoo! 360, and
  • Some, if not all of these, allow users to create
    groups helping you to separate friends from
    business or organize your contacts. Your network
    doesnt have to be big to be powerful, but you
    want to add people who will add people and be a
    resource same as you would in person. Keep
    your public social networking sites clean and
    professional even if you think only friends
    will see.
  • There are a lot of sites available and they
    continue to grow, so find a couple that work for
    you and get started.

A Brave New World Job Boards
  • Monster.com, Careerbuilder.com, Dice.comwe have
    all heard of them and most if not all of us have
    visited one of them before. During a Job Hunt,
    these can be VERY powerful tools. They are not
    only good resources to turn to for job openings,
    but they also offer good information around
    interviewing and resume writing and JOB HUNTING
    in general.
  • However, the MONSTER job boards (pun intended) or
    the general job boards are dying. A little
    inside skinny here recruiters and staffing
    companies rarely use them anymore to find talent.
    The general job boards are over run with entry
    level or non-professional job seekers and fewer
    niche job openings.
  • Newer niche job boards are becoming more and
    more popular as they have improved on the service
    and quality for job seekers. Sites like
    RealMatch.com, jobfox.com, and QuietAgent.com,
    Jobster.com, bountyjobs.com, and zubka.com offer
    similar experiences to the larger job boards, but
    with improved services. There are niche job
    boards now for most skill sets and industries,
    but again YOU MUST BE CREATIVE in searching for

A Brave New World Blogs
  • It goes without saying that technology is
    changing the way we do business. In the Job
    Hunting world the latest craze is around blogging
    and twitter or similar mobile marketing.
  • Mobile marketing is an advanced form of online
    social networking where individuals can keep in
    touch with their community via text messaging.
    Examples are Joopz.com, jotyou.com,
    mocospace.com, and hellotxt.com.
  • Blogs are popping up all over and becoming a
    blogger is easier than ever. Find blogs about
    skills or technologies that interest you,
    contribute to the blog, network with other
    bloggers, become an expert!
  • Twitter is the newest trendvery powerful indeed.
    An example is recently a recruiter in our DC
    office posted a tweet looking for a .net engineer
    with a certain specific niche skill. Someone in
    her tweet out of our Charlotte office, posted it
    to his tweet and in turn the perfect candidate
    was found in Dallas, TX.

A Brave New World More
  • Other new technology is available today to
    assist with Job Huntingand/or marketing
    yourself. Ideas such as
  • Creating online whitepapers or shared documents
    and posting them to places like digg.com or
  • Creating or hosting an online video youtube.com
    or ustream.tv
  • Listening or participating in live discussions
    talkshoe.com or jobsinpods
  • Creating an email marketing campaign to send out
    your resume accelstream.com, emma.com, or
  • Gaining a better understanding of companies and
    the hiring process by visiting jigsaw.com,
    talenthook.com, or infoGist.com
  • Virtual Job Fairs unisfair.com, ejobfairs.net,
    or even secondlife.com
  • Keep in mind that technology is helpingbut this
    is a people business Job Hunting. Ultimately,
    it comes down to people making a decision about a
    person. Dont forget that human interaction is
    critical to landing a good job.

Job Hunting - Conclusion
  • In summary let me first say that I didnt just
    give you all of the answers to the test. You,
    yourself, will have to go out and put these
    ideas into action. Remember that there are 2 ways
    of networking and one of those should be ongoing
    with or without a job. Job security is hard to
    find these daysso be thinking of yourself and
    your career.
  • If you are currently unemployed, set goals for
    yourself for networking (real time and online).
    Work hard everyday as if you had a job trying to
    find a job. Call and work with staffing
    companies (more than two or three if needed).
    Search and participate in relevant blogs or
    discussions. Create your master list of
    companies to call and begin marketing yourself.
    Most importantly, sell yourself get out there!
  • Remain professional, but get tougha rough
    economic climate calls for hungry, tough Job
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