Campaign Elements

1
Public Education

• Campaign Elements
• Booster Club kids
• Media campaign (PSA) parents and kids
• Public events parents and kids
• School Strategy kids and parents
• In-class resources - kids
• School district strategy - parents
• Parent Advisory Council strategy parents

2

• Booster Club for kids
• Kindergarten and pre-school
• Make seats more appealing
• Change the social norms
• Use kids to influence parents
• Key element Booster Club Certificate

3

• Booster Club Certificate
• Front cover age, min. weight, name, date
• Inside spread - activity sheet (11 x 17)
• Back panel message to parents
• Distributed free
• Used in pubic events and in-class
• Placemat at local family restaurant chain

4

5

• School Strategy
• In-class resources and lesson
• TSF Technician conducts 1 hour lesson
• Teacher delivers lesson / materials
• School District Booster Seat Policy
• Children required to be properly restrained
• Parent Advisory Committee support
• Education and communication to parents

6

• Other Boost BC Materials
• French

7

• Chinese

8

• Punjabi

9

• Posters

10
Iain Black, MLA

• May 15th Private Members Bill 1st step
• Proposing changes to Motor Vehicle Regulations
  8yr 80lbs (36kg)
• Media event with BCAA Traffic Safety Foundation
• Follow up media activity

11
Iain Black, MLA

• Summer / Fall 2006
• Solicitor General asked ICBC to conduct a focused
  consultation process
• Feedback from stakeholders / experts
• Reported back to Minister - Fall 2006

12
Iain Black, MLA

• Learn more about the issue
• Feedback on proposed changes
• Raise public awareness and debate
• Build support among other MLA
• Report to Solicitor General and Cabinet

13
Solicitor General / ICBC

• Summer / Fall 2006
• Solicitor General asked ICBC to conduct a focused
  consultation process
• Feedback from stakeholders / experts
• Report back Fall 2006

14
Solicitor General / ICBC

• 2 Stage Process (overlapping timing)
• Stage 1 - Feedback on draft regulatory changes
• Booster Seats
• Infant Seats
• Exemptions

15
Solicitor General / ICBC

• Stage 2 Implication for adopting regulatory
  changes
• Key stakeholders
• Government and non-government
• Reported to Solicitor General Fall 2006

16
Next Steps
Boost BC

• Continue public education initiatives
• Build public awareness and support
• Await announcements resulting from Iain Blacks
  ICBCs reports to Solicitor General
• Determine next steps based on decision of
  Government regard possible changes to
  legislation and regulations

17
Contact Information
Boost BC

• Child Seat Information Line 1.877.247.5551
• Website www.childseatinfo.ca
• David Dunne, Director Provincial Programs
• 604.297.2152
• Marg Deibert, CPS Program Coordinator / Senior
  CPS Instructor
• 1.877.247.5551

18

• Questions