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Customer Case Study SST Implementing Event
based business process model using B2B,
RosettaNet and Oracle Shop Floor Manager
Presented by Rajeev Handa Raja Sekhar
January 2008
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Agenda

• Presenters Brief
• SST Introduction
• Current business processes and challenges
• B2B Solution Overview
• Event based business model
• Architecture and Technical Environment
• Vendor Certification and Data collection
• Key Benefits
• Challenges and lessons learned
• Credits
• Customer Testimonial

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Presenters Brief

• Raja Sekhar, Project Manager, USJade CorpRaja
  Sekhar is PMP certified consultant with over 10
  yrs of Fortune 500 experience and 8 yrs IT
  project management experience, mostly in Oracle.
  He has managed projects in technologies ranging
  from ERP Packaged Implementation, Mobile
  computing, Enterprise Architecture Integration,
  Data warehousing to Application development and
  maintenance. The key clients he has worked for
  are namely, GE Real Estate, GE Fleet Services, GE
  Healthcare Clinical Services, GE Energy, Inforika
  Technologies, Silicon Storage Technology,
  Telegent Systems. Raja Sekhar was the project
  manager for the B2B Solution deployed in Silicon
  Storage Technology, Inc.
• Email rsekhar_at_usjadecorp.com
• Phone [phone] Ext 26
• Rajeev Handa, Solution Architect, USJade
  CorpRajeev Handa has been consulting and
  providing services in Oracle focus domain for
  last 10 years with expertise in the areas of
  Distribution, Manufacturing and Planning for
  various verticals like Fabless, High-tech,
  Insurance, Transportation, Life Sciences and
  others. Rajeev Handa and his team have designed
  the fast track Accelerate solution for Fabless in
  collaboration with Oracle.  Rajeev Handa was part
  of the team that successfully designed and
  delivered B2B solution using RosettaNet and
  Oracle Shop Floor Manager for Marvell
  Semiconductors, Inc. Rajeev Handa has also
  co-presented a white paper on Marvell solution at
  OAUG in the year 2003 explaining the
  manufacturing system model for Outsourced
  Manufacturing using B2B and RosettaNet.  Rajeev
  Handa was the chief architect of B2B solution
  deployed at Silicon Storage Technology, Inc. The
  solution was designed using event driven business
  process model, B2B with the latest SOA concepts
  and Oracle Shop Floor Manager.
• Email rhanda_at_usjadecorp.com
• Phone [phone] Ext 12

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SST Introduction
SST is Fabless semiconductor company
headquartered in Sunnyvale, California Silicon
Storage Technology, Inc. was founded August 1,
1989 700 Employees worldwide and Offices
located worldwide Manufacturing outsourced to
40 vendors
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Current business processes and challenges

• Too Many intermediate systems to manage
• Very complex and distributed error management
• Near impossible lot tracking towards actual
  vendor events
• Complex and inconsistent reporting

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Current business processes and challenges

• Poor and manual data collection through email
• Poor data processing
• Distributed error management
• So many systems gt not scalable and robust
• Not web based
• Added delay in transaction processing
• Very limited BOMS and Routing structures
• No Split and Merge function supported

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USJade Corp A Quick Introduction
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B2B Solution Overview
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Event based business model
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Event based business model contd..
Event supported in the Business process model

• Receipt
• Split (Inventory and WIP)
• Merge (Inventory and WIP)
• Transfer (Engineering and RMA)
• Start
• Hold
• Release
• Change Quantity
• Scrap
• Move
• Complete
• Bonus
• Ship

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Architecture and Technical Environment
Reporting Formats XML ROsettaNet 7B1, 3B2 and csv
canonical format TIBCO TIBCO Runtime
Agent 5.4.0 TIBCO BusinessConnect 5.1.0 TIBCO
BusinessConnect 5.1.0 RosettaNet/EDI
Protocol TIBCO Administrator Enterprise
Edition 5.3.0 TIBCOBusiness Works 5.3.2 TIBCO
EMS 4.3.0 Java Environment JDK 1.5 Log4j
1.2.11 JUnit 3.8 Eclipse 3.2 Exadel Studio Pro 3.6
Tomcat 5.5.20 MyFaces 1.2 Java Persistence
API BIRT
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Vendor Certification and Data collection

• USJade developed a vendor certification
  package to effectively gauge and help vendors
  understand the B2B system and formats of
  reporting. Following information was provided in
  the package
• Vendor Guide
• B2B Overview
• Teams and Roles
• Project Plan
• Communication Plan
• File Formats and sample data
• Certification Metrics
• SST Vendor Set-up Procedure
• System/Process Questionnaire
• Data-Element
• Flows and Routings
• Common Mistakes

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B2B Web Application Screens
User Error Management and Corrections Edit
Manual Transactions
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B2B Web Application Screens
Excellent Reporting and auditing capabilities
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B2B Web Application Screens
Graphical Analytical Reports with various
options
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B2B Web Application Screens
Vendor Management and Admin Capabilities
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Key Benefits

• Greater visibility into the supply chain
• Lot traceability by manufacturing stage (wafer,
  sorted wafer, etc.)
• Lot movement between Vendors
• Quick reporting of Manufacturing Transactions
• Faster processing of Manufacturing Transactions
• Realistic vendor WIP
• Standardize reporting format
• Scalable solution
• Centralized Error Management
• Improved Vendor reporting accuracy
• B2B foundation for automating additional processes

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Challenges and Lessons Learnt

• Identify all the key stakeholders and keep them
  in all the key decision making through out
• Smaller milestones in the project would help
  better management
• Detailed planning needed improvement, with work
  break down structures
• Too aggressive timelines still was able to meet
  the schedule
• Good vendor feedback, in terms of the whole B2B
  implementation process
• Team took risk based on the parallel run test
  results, as parallel run transactions success
  volume low
• Take extra time performing detailed scope
  analysis and process definition in a
  coordinated manner
• Identify super user from each department and
  allocate time towards the project
• SDLC usage to be explored for multiple
  technology project
• Establish authority for functional decision
  making
• Data conversion was very comprehensive and
  challenging as it involved changes for Vendor,
  system WIP and on-hand balances.

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Credits

• SST Team
• Jyothi Pingali (Project manager)
• Irene Hoang (IT Operations coordinator)
• Jeff Lin ( Sr. Director, Back End Operations)
• Ying-Gu (Vendor coordinator)
• David Wang ( Dynamic / static data conversion
  specialist)
• Lishan Li ( Java solution specialist) and other
  Operations, IT Executive team.
• USJade Team
• Rajeev Handa (Solutions Architect)
• Raja Sekhar (Project Manager)
• Manoj Rathi (Functional Consultation)
• Jerry Edwards (Functional Consultant)
• Rahul Patil (Tibco Architect)
• Mallikarjuna Kambala (Oracle Architect)
• Satish Polasi (Java Solution Architect)
• Manoj Machiwal - DBA
• Offshore Team (Anita Thomas, Anil Hebber, Vivek
  Ahelleya, Vijay Kolekar, Sandip Patil, and Adesh
  Patel, Praveen Venga)

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Customer Testimonial
We are very pleased to partner with USJade and
implemented our B2B/OSFM solutions on Oracle
11i.  With USJade's experiences in the Fabless
Semiconductor Industry, it provided us a unique
solution that integrated our systems, streamlined
our business processes and improved
our visibilities into the inventories.  The
project was completed on-time and within budget. 
I commend USJade on their knowledge,
professionalism, dedication and hard work. - VP
IT, Silicon Storage Technology USJade is very
knowledgeable and experienced in Fabless
semiconductor manufacturing. They helped us
design the overall B2B architecture, define Flows 
and Routings, and setup B2B data validation
system, which are critical to the successful B2B
implementation. - Senior Director, Backend
Operations, Silicon Storage Technology We
chose USJade as the implementation partners for
B2B project for their semiconductor industry
experience and their best price. USJade lived up
to our expectations in providing high quality and
scalable solution. We developed a B2B system
which has minute level visibility to our
inventory, WIP and perfect cost model with
USJades best practice recommendations and
expertise - ERP Manager, Silicon Storage
Technology
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Q A

• For Additional Information, Please contact Craig
  Vidal on
• email sales_at_usjadecorp.com or
• Phone [phone]
• Thank You

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