Ch 8 The Manager as a Planner Part I

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• Ch 8 The Manager as a Planner (Part I)
• Planning identify and select appropriate
• goals and courses of action
• Goal-setting What will be done
• Plan-developing How will it be done
• Good Planning
• - Goals and plans are inseparable
• - Goals and means are suitable
• - Planning ahead of time

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• Hierarchy of Goals
• - Vision the long-term direction and
• strategic intent of a company
• - Mission an organizations basic purpose
• and scope of operations
• - Goals and Objectives
• Legitimacy
• Multiple competing goals

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Strategy A cluster of decisions about goals,
courses of action, and utilization of
resources Corporate-level plan Top managements
decisions pertaining to the firms mission,
overall strategy, structure Corporate-level
strategy A plan that shows in which industries
and markets a firm intends to compete
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Division a unit with its own set of functions or
depts and competes in a distinct
industry Divisional Managers - Control various
divisions Business-level plan - Decisions
pertaining to divisions long-term goals,
overall strategy, and structure Business-level
strategy A plan about how a division to compete
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Function a unit or department in which people
have same skills or use same resources
Functional Managers - Supervise various
functions Functional-level Plan - Decisions
pertaining to the functions goals Functional-lev
el Strategy a plan that shows how a function
intends to achieve its goals
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• Planning Types and Models
• Single- use plan
• Usually used once, unlikely to be repeated
• Meet the needs of a unique situation
• Budget to commit resources to activities
• Program to accomplish a specific goal
• Project a subset or component of a program

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• Standing Plans
• Used again and again but it may be revised
• Focus on situations that recur repeatedly
• Policy a general statement or guide to action
• Procedures (SOP)
• A written instruction on the series of actions
• Rule a formal written guide to a specific action

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• Scenario Planning or Contingency Planning
• The multiple forecasts of future conditions
• and possible responses to each condition

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The Comparison of

• Policy Procedure Rule
• Broad in scope Narrow in
  scope
• General Application Specific Application
• Deviations Common Few Deviations