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ENERGY STAR International Developments

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There is mutual recognition between US and EU on ENERGY STAR Partners and ... or promotion, an omnibus survey, which polled 1,000 Canadians revealed that: ... – PowerPoint PPT presentation

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Title: ENERGY STAR International Developments


1
ENERGY STARInternational Developments
2
Countries Implementing ENERGY STAR
  • European Union - office equipment
  • Canada - most products
  • Japan - office equipment
  • Taiwan - office equipment
  • Australia - office equipment and Consumer
    electronics
  • New Zealand - office equipment

3
Status of implementation - EU
  • Web site http//energyefficiency.jrc.cec.eu.int/e
    nergystar/ index.htm
  • Outlines registration procedures, programme
    guidelines, and specifications (same as US)
  • There is mutual recognition between US and EU on
    ENERGY STAR Partners and qualified products

4
Status of implementation - EU
  • Program implementation occurs at the member state
    level
  • EU wide programmatic decisions made in
    conjunction with EU ENERGY STAR Board
  • Consists of member state reps, industry reps, and
    consumer group reps.
  • EC is planning an information campaign for
    January 2003.

5
Status of implementation - EU
  • Active involvement in office equipment spec
    revisions
  • Meeting in May 2002 to review monitor draft
  • EC and other EU reps on monitor test procedure
    development committee
  • Planning meeting in April on imaging equip.
  • EC contacts
  • Andre Brisaer andre.brisaer_at_cec.eu.int
  • Paolo Bertoldi paolo.betoldi_at_cec.eu.int

6
Status of implementation - Canada
  • Mutual recognition of participating companies and
    qualifying products
  • To benefit from govt promotional efforts, mfrs
    must report a Canadian contact to NRCan Office of
    Energy Efficiency
  • NRCan cannot use the term Partner
  • Connotes an actual monetary exchange
  • Term Participant is used instead
  • NRCan contact
  • Anne Wilkins awilkins_at_nrcan.gc.ca

7
Canadian Survey Says...
  • In the absence of any government advertising or
    promotion, an omnibus survey, which polled 1,000
    Canadians revealed that
  • 13 of Canadians can identify the ENERGY STAR
    symbol without any prompting
  • 26 of Canadians, when prompted, can identify the
    ENERGY STAR symbol
  • Canadians have most commonly mentioned Computer
    equipment as the place where theyve more often
    seen the symbol.

8
Promotion in Canada
  • Web site (www.oee.nrcan.gc.ca/energystar)
  • Advertising, co-ops and promotional activities
  • Marketing initiatives to directly to
    manufacturers and retailers
  • Development of agreements with organizations to
    promote Energy Star internally and externally
  • Incentives
  • Sales person training
  • Procurement initiative

9
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10
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11
Activities in other countries
  • Mexico
  • Interest in ENERGY STAR
  • air conditioners and refrigerators
  • promotion of office equipment
  • EPA DOE are working with CONAE
  • China and Brazil
  • Work on harmonization with ENERGY STAR spec levels
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