Living Labs: van experience tot design

1
Living Labs van experiencetot design

• User driven innovation in context

2
The basic output that has become dominant in the
most advanced economies is human meaning and
communication
Yochai Benkler The Wealth of networks
3
Change

• Function or Meaning
• Instruction or Conversation
• Use or Interaction
• Release or Iteration
• Technical or Social
• Preach or Persuade

Changing Roles In Society
4
Focus

• Research requires more and more rapid iterations
• Social component is the dominant success factor
  for innovation
• Next 10 years the focus is on adoptation of
  technology
• The research vehicle is the actual end
  product

5
Understanding the users
In their natural surroundings
6
Innovation
e.g. More MB per disk (more bandwith per
connection)
Too much
High end user
Low end user
7
Disruptive Innovation
Too much
High end user
Low end user
Best value in niche market like
camera (portability versus storage size)
8
Disruptive Innovation

• Different value network
• margins, customers, market approach
• Under the radar until it crosses the user
  threshold
• Many companies fail

9

• Overshoot of technical advancement
• Who needs a 1TB hard disk?
• Change in user priorities
• First priorities are fulfilled
• New criteria for choice
• Energy efficiency, weight, speed, ...
• Choice is based on new features
• Focus on the users gt what and how do they use it

10
Disruptive Innovation

• Diskdrives 8inch gt 5,25inch (gt Flash)
• Excavation Cable gt Hydraulic
• Internet connection Bandwith gt ?

11
Internet use
Ipoque Nov 2007
12
Living LabMethodologyUnderstandingthe user
13
infrastructure
service creation
governance
innovation outcomes
user involvement
methods tools
14
Living Methodologies

• Access to customers, users, citizens
• Objective and subjective data
• Real life (usage in context)
• Un-obtrusive
• Dynamic social networks

15
Context types
Experiences
Calories
Photos
Popular places
Observations
GPS
Weather
Mood
Steps
Tags
Beacons
Bar codes
Cells
Products
Books
Locations
Activity
Proximity
Food
Movements
16
CONTEXT IS KING!
17
Goal open innovation environment

• Share knowledge
• between science and business
• Open testbed
• for new applicatons and media
• Professionalising approach
• Based on living labs
• Market focus
• With commercial parties
• Together
• With the European network

18
NetworkofLiving Labs