Mobile for Agencies Mobile Monday 080609

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Mobile for AgenciesMobile Monday 08/06/09
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Multimedia design
Interactive marketing
Web development
Online branding
Guerilla and virus marketing
Search engine marketing
Mobile marketing
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• What advertisers want?

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Advertisers want ... our sight. our 30
seconds. our click.
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• Advertisement is about attention!

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• It is hard to pay attention to ads.

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• Advertisers are looking for the perfect solution.

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• The perfect solutions is
• Targeted
• Relevant
• Ubiquitous
• Not disturbing

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• The 5th element
• CHEAP!!!
• Cost effective

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• What about mobile advertising?
• Is it targeted?
• Is it relevant?
• Is it ubiquitous?
• Is it not disturbing?
• and is it cost effective?

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Location Based Advertisements
Preroll video-ads
Search Engine Marketing
Callback tones
QR codes
Mobile Advertising
Banner ads
Advergaming
Bluetooth marketing
Mobile widgets
SMS, MMS marketing
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• What are the barriers?

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Lack of standard platform
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Lack of visual abilities
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Lack of media
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Lack of innovative thinking
Banners
Advertainment
SMS
Guerilla / Viral
E-Flyers
Mobile widgets
Ringtone
Brandcasting
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• Together Everywhere

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• Thank you for your attention!
• kovaliczky.tamas_at_neo-interactive.hu