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Asia

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Virtual Bookshelf System for texts. Physical Goods: Mail Order System ... Virtual Bookshelf System (VBS) PAN E-Commerce Network. Security Features ... – PowerPoint PPT presentation

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Title: Asia


1
Asias Development Sector Pans the Internet for
E-Commerce Revenue
  • Vivien Chiam
  • Pan Asia Networking (PAN) Program
  • International Development Research Centre
  • of Canada
  • INET2000, July 2000, Yokohama

2
Who We Are
  • PAN
  • Is a program of the International Development
    Research Centre (IDRC) of Canada, focused on Asia
  • Supports the development and use of information
    and communication technologies by the development
    sector in Asia

3
Who Are PANs Target Audience?
  • PANs activities are targeted at development
    institutions in Asia who are
  • non-profit in nature
  • examples are government, non-government,
    national/regional research development agencies
  • wish to use the Internet to be more effective in
    their development work, but have limited capacity

4
PANs Focus Areas
  • Since 1993/4, our activities in Asia Pacific have
    focused on
  • establishing connectivity/ISPs
  • enabling use of Web-based applications
  • establishing Telecentres in rural areas
  • funding Internet technology R D
  • experimenting with focused applications -
    e-commerce and distance education

5
Barriers To E-Commerce In Developing Countries
  • Lack of e-commerce infrastructure and policy in
    most countries
  • Lack of development-oriented
    e-commerce sites
  • Cost and affordability

6
Barriers To E-Commerce In Developing Countries
  • Difficulty in obtaining merchant accounts
  • Lack of appropriate business knowledge and
    technical skills
  • Absence of peer group to share experiences

7
Objectives Of PAN E-Commerce
  • To build a platform for
  • Experimental research in use of
    E-commerce tools and technologies
  • Sharing and learning together among like-minded
    institutions

8
How Are We Different From Other E-commerce Malls?
  • The PAN E-Mall is not profit-driven, but an
    experimentation and learning platform to serve
    development needs
  • The key objective is to build capacity, not just
    generating revenue
  • The partners learn about e-commerce by doing

9
E-Commerce Systems On The PAN E-Mall
  • Digitized Goods
  • Video-on-Demand Library for videos
  • Virtual Bookshelf System for texts
  • Physical Goods
  • Mail Order System -
  • Publications, Videotapes, CD-ROMs,
    Handicrafts, Photographs
  • Grameen cotton check textiles

10
Mail Order System (MOS)
11
Grameen Cotton Check Textiles
12
Video On Demand (VOD)
13
Virtual Bookshelf System (VBS)
14
PAN E-Commerce Network
15
Security Features
  • Verisign Server Certificate
  • Secure Payment through SSL Encryption
  • Real-time credit card validation and payment
    through Singapore gateway
  • Legal issues - raising partners awareness of
    liability and fraud

16
Some Special Features Of The PAN E-Mall
  • Multi-country merchant mall
  • Remote setting up of shops
  • Centralized systems administration
  • Centralized payment and accounting systems
  • Decentralized/centralized order fulfillment
  • Customized delivery charges
  • Sales and statistical reports available to
    merchants

17
Who Can Be Merchants On The PAN E-Mall?
  • WAN PARTICIPATE ON THE E-MALL?
  • Developing country organizations in Asia who
  • have development-related products, e.g.
    publications, videos, CDs, handicrafts
  • are ready and equipped to sell these products to
    the outside world

18
Who Can Be Merchants On The PAN E-Mall?
  • WHO CAN PARTICIPATE ON THE E-MALL?
  • have e-mail facility to interact with customers
  • have access to an Internet browser to interact
    with the Pan Asia server
  • Currently 16 partners from Bangladesh, India,
    Indonesia, Malaysia, Nepal, Philippines and
    Singapore

19
Who Can Be Merchants On The PAN E-Mall?
  • WHO CAN PARTICIPATE ON THE E-MALL?
  • Some of our merchant partners
  • Asian Pacific Coconut Community -
    Indonesia
  • International Centre for Integrated Mountain
    Development - Nepal
  • Third World Network - Malaysia
  • Approtech Asia - the Philippines
  • Grameen Bank - Bangladesh

20
Experiences And Lessons Learned
  • Systems Design
  • Consultation process
  • Cooperative effort
  • E-Mall design and functionality

21
Experiences And Lessons Learned
  • Marketing
  • Multi-channel marketing strategies
  • Increased sales noticeable after each marketing
    effort
  • E-Mall helped to increase reach and exposure

22
Experiences And Lessons Learned
  • Support to Merchants
  • Training by remote means is feasible but
    time-consuming
  • Familiarizing partners with the business and
    legal aspects of being a merchant

23
Experiences And Lessons Learned
  • Learning and Sharing among Partners
  • Community spirit - PAN family
  • Online discussion facility via Web-based tools
  • Cooperation, not competition

24
Future Plans And Directions
  • To extend the opportunity of using
    e-commerce tools to more developing country
    partners
  • To work with them to identify appropriate
    e-commerce applications and tools for their own
    purposes and contexts

25
Future Plans And Directions
  • To form partnerships with others to experiment
    with new e-commerce applications and tools
  • To learn more about e-commerce
    strategies and integrate these on
    the PAN E-Mall

26
Ideas/Suggestions WelcomeContact Us!
  • This presentation will be available at
  • http//www.PanAsia.org.sg
  • email PanAsia_at_idrc.org.sg
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