Social Media: - PowerPoint PPT Presentation

1 / 22
About This Presentation
Title:

Social Media:

Description:

3. Perfect Mix: Twitter, Facebook, and Linkedin. Marketing Plans ... Retweet useful stuff. Funny, informative or useful. Good Practices. Update FB weekly. ... – PowerPoint PPT presentation

Number of Views:61
Avg rating:3.0/5.0
Slides: 23
Provided by: pmcg
Category:
Tags: funny | media | social | stuff

less

Transcript and Presenter's Notes

Title: Social Media:


1
  • Social Media
  • Is it Marketing or a Waste of Time?

2
Marketing Plans
  • 1. Why Vital Design Tried it.
  • 2. Marketing is Adding Subtracting
  • Yellow Pages Google Adwords
  • 3. Perfect Mix Twitter, Facebook, and Linkedin

3
Benefits of Social Media Marketing (If You Do it
Right)
  • SEO. Popularity. Inbound links.
  • Free.
  • Viral.
  • Measurable.
  • Place to build your brand.

4
(No Transcript)
5
(No Transcript)
6
Social Media as Environments
  • Where your target market is.
  • A gymnast hangs out in a gym.
  • Increasingly, these are destinations when people
    go online - environments of choice - where lots
    of activity happens.

7
Which Social Media Tools?
8
Social Media You Should Use
  • Twitter Micro-blogging, publishing tool. Status
    update.

Linkedin Biz networking site. Good for contacts.
Status update.
Facebook The social networking site. Fanpages
for Biz. Status update.
9
About the Tools
  • Inbound links for Google/SEO.
  • Searchable.
  • Measurable.
  • Viral/Visibility/Reach.
  • SEO/Traffic Benefits.

10
  • Biz Networking Site.
  • Resume Contact Info Status Bar
  • Research tool for polls, help.
  • Recommendations References
  • Apps allow you to share blog posts, tweets,
    travel, documents, books, etc.

11
  • In addition to personal pages, FB has two
  • great networking tools Fan Pages Groups.
  • Fan pages let businesses post updates.
  • (photos, blog posts, news, promos). These
  • show up on the personal pages of fans.

12
  • Facebook Ads - Let you target by age, locale,
    sex, keywords, education, etc.
  • Pay-per-Click or Pay-per-View.
  • 34 - 55 year-olds is fastest growing user group.

13
  • Microblogging site. Publishing tool.
  • 140-character posts with links.
  • Real time Search.
  • Can update Facebook and Linkedin pages.
  • Like IM but archived on the Web and
  • public. Never goes away.

14
(No Transcript)
15
  • Twitter traffic up 3,000 from last
  • year. And now Oprahs on it.

16
How to tweet?
  • Share content that is useful. Include links.
  • Link to your blog posts and press.
  • Be honest. Have fun. Dont try to sell.
  • Listen to what people say. Respond.
  • Retweet useful stuff.
  • Funny, informative or useful.

17
Good Practices
  • Update FB weekly. Tweet a few
  • times a day. (Vital can start you.)
  • Be concise.
  • Add ShareThis links to each page of
  • your site, but especially on blogs
  • and press releases/news sections.
  • Source information.

18
Twang
  • Tweet - Posting on twitter. Also, the post.
  • Twoosh - Tweet of exactly 140 characters.
  • Tweeple - People on Twitter.
  • Tweet Up - In-person meeting of Twomies.
  • Twitter Client - Apps that draw from Twitter such
    as TweetDeck. (Like Outlook.)

19
Twang
  • Retweet - Tweet anothers tweet. (RT)
  • Hashcode - Tagging your tweet with topic so it
    is easily searchable.
  • Tiny URL - Service that compresses URLs so you
    maximize characters.
  • Twitterati - Famous/popular tweeters.

20
How to Get Started
  • Set up and brand accounts. Custom
  • background/bio.
  • Schedule maintenance.
  • Set dos and donts.
  • Once branded, get followers/fans.

21
This should clear it up.
  • source Birgerking.net

22
To Do List
  • Brand/Set Up Twitter and FB pages.
  • Integrate links on your site.
  • Publicize with site update, eblast, press
    release, existing marketing material.
Write a Comment
User Comments (0)
About PowerShow.com