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Delivering Enterprise Agility through SOAbased Composite Applications


Composite Applications the what and why. Building Composite Applications with a SOA Platform ... with many disparate legacy systems and disjointed business processes ... – PowerPoint PPT presentation

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Title: Delivering Enterprise Agility through SOAbased Composite Applications

Delivering Enterprise Agility through SOA-based
Composite Applications
  • Alex Andrianopoulos
  • Product Management, Systems Engineering,
  • SOA / Business Integration
  • Sun Microsystems

  • Composite Applications the what and why
  • Building Composite Applications with a SOA
  • Case studies

  • Composite Applications the what and why
  • Building Composite Applications with a SOA
  • Case studies

What is a Composite Application?
  • A composite application is
  • a collection of existing
  • and independently developed applications
  • and new business logic
  • orchestrated together into a brand new solution
    of a business problem that none alone can solve

Why Composite Applications?
  • Rapidly changing business conditions and
    objectives demand and dictate IT landscape
    modifications and enhancements invariably, IT
    organizations respond with
  • Building new custom applications from scratch
  • Licensing and implementing new packaged
  • Extending and repurposing existing applications

Why Composite Applications?
  • Well Over 1 Trillion invested in IT annually
  • 30 of budget is for failed projects
  • 60 of budget is for maintenance of current apps
  • Large Applications Backlogs
  • IT Portfolio Lifecycle Management Portfolio
  • Number of applications
  • Size of applications
  • Source Robert Handler, Gartner

Why Composite Applications?
  • The reason behind such spectacular failure rate
    is that all three approaches involve pitfalls and
  • Brand new, custom (bespoke) development work is
    inherently expensive in terms of both time and
  • Packaged applications often do not meet the
    enterprises specific needs and objectives
    without extensive and, thus, expensive but
    necessary customization
  • Extending existing applications propagates
    inflexible and outdated architectures and is also
    not as easy as it sounds

Challenges Our Customers Face
How toDevelop deploy and manage applications
better and services faster with lower TCO
How to Leverage data and processes already in
place in legacy systems to build new generation
of services
Why Composite Applications?
  • Composite application development
  • combines the benefits of custom development
  • a solution customized to the problem at hand
  • with those of packaged applications
  • pre-built functionality solving a wide array of
    problems based on a common platform
  • and does so with the leverage afforded by
    extending existing applications

Why Composite Applications?
  • Composite application development is
    process-driven and based on SOA (Service Oriented
    Architecture) principles as compared to the
    application-centric nature of the old development
    approaches. Such approach
  • Separates the business process from the
    underlying systems into its own distinct layer
  • Modularizes individual functions or groups of
    functions into self-contained and well-defined
  • Provides for better alignment with the business
    goals and operations due to both its
    process-driven nature and its SOA orientation

  • Composite Applications the what and why
  • Building Composite Applications with a SOA
  • Case studies

SOA-based Implementation of Composite Applications
Building Composite Applications with SOA-based
  • Composite Applications the what and why
  • Building Composite Applications with a SOA
  • Case studies

HVB Americas
  • Composite App Platform Suite SOLUTION
  • Focus moved from transaction bus to composite
    application integrating business processes and
    human workflows
  • Rapid application integration in a single
    platform, user customizable rules and mappings.
  • Real-Time exception notification and management
    dashboard for business users
  • Developers work with graphical representation of
    business logic and dont have to write low-level
  • Increased transaction throughput and
    significantly reduced cost. Transaction error
    rate dropped to zero
  • ROI 3 to 6 months
  • Company Brief
  • HVB Americas, Inc. part of HVB, 2nd largest bank
    in Germany. Offers corporate clients complex
    financing and investment banking. Focus on money
    markets, interest rate derivatives, FX.
  • Business process required plethora of manual
    intervention as a rule rather than exception.
    This led to a high cost base and inability to
    increase throughput
  • 30 of transactions contained an error
  • Need to increase transaction volumes without cost
  • Consolidated management information

  • Composite App Platform Suite SOLUTION
  • New and old systems run in parallel with
    Non-Intrusive transition
  • Reduction in Total Cost of Ownership due to
    replacement of legacy systems and migration from
    existing EDI platform
  • Improvements in customer satisfaction levels due
    to increased levels of "one and done"
  • Improved process visibility into business
  • Flexible and robust B2B capabilities for
    replacement of existing EDI
  • Company Brief
  • CalPERS is the US largest public pension fund,
    and third largest in the world, with assets
    totalling 165 billion.
  • They provide retirement and health benefit
    services to 1.4 million members and over 2500
  • Need to achieve T0 compliance, as required by
    SEC, for trade data processing.
  • Reducing the number of trade transactions that
    fail to process straight-through due to lack of
    or incomplete security master data by 90.
  • Standardize on one enterprise wide Integration
    platform by migrating existing System on OAI
    (Oracle) to new solution, including migration of
    EDI translator
  • Need flexibility to easily add more partners,
    provide better process visibility and greater
    operational control.

Aegon TransAmerica
  • Company Brief
  • Ranked as one of top 5 insurance groups in the
    US. Aegon USA 18.2 billion enterprise. Major
    Acquisitions - Providian Corporation,
    TransAmerica Corporation.
  • Composite App Platform Suite SOLUTION
  • Create an integrated service oriented
    architecture (SOA) supporting business process
    and presentation channels
  • Offer enhanced visibility into processes
    improved decision making and responsiveness to
  • Through reuse of services and processes minimize
    impact of changes product, business and
  • Reduced cost of development and maintenance
  • Zero Coding to date
  • Reuse business skills of existing programmers on
    new projects
  • Managing change in a large, complex IT
  • MA created costly, redundant environment,
    changes expensive, limited reuse three
  • Inability to get product to market fast enough
  • Increased legislative requirements Patriot ACT,
    SOC, Basel II, Market Timing
  • Improved customer service and economic pressure

CenterPoint Energy
  • Company Brief
  • CenterPoint Energy is the 3rd largest publicly
    traded natural gas delivery company in the U.S.
    with nearly 3 million metered customers in six
    states and assets of nearly 19 billion, and
    annual revenues of more than 10 billion.
  • Composite App Platform Suite SOLUTION
  • Integrated business functions through B2B Gateway
    on SOA, such as Billing and Usage, Service
    Orders, Enrollment, (Switch, Move-in, Move-out)
    Customer Outage, etc.
  • Management of over 80 large trading partners such
    as ERCOT, providing flexible translation and
    validation via SOA
  • Over 453,000 B2B business transactions a day
    linked into core business processes via BPM
    orchestrating SOA on ESB
  • Composite BAM application dashboards created from
    existing legacy application functionality deliver
    a new flexible, process-centric solution through
  • Deregulation within industry, severely impacting
    existing business processes
  • Move from 11 relationship to 201 relationship
    in new supply model
  • Limited applications and could not rip and
    replace them to accommodate market demands
  • Requirement to support a new set of standard
    transactions across industry for invoices, usage
    data, payments, switch requests, move-ins,
    move-outs, service orders, etc. Impact across
    multiple internal applications

  • Composite App Platform Suite SOLUTION
  • B2B Gateway integrated to multiple applications
    through SOA model
  • External Portal access to SAP applications
  • Phased Harbinger replacement without disruption
    to core business
  • Reuse of Amtrix until phased out
  • Support for EDI, CIDX, Custom secure HTTP
  • Connection to Omnexus marketplace and Ariba B2B
  • Global partner connectivity
  • Connection to VANs GXS, IBM, MCI
  • Leveraging new Internet standards
  • Company Brief
  • DuPont is a science company, delivering solutions
    in food and nutrition health care apparel home
    and construction electronics and
    transportation. Operates in 70 countries with 135
    facilities and has revenues of over 27 billion
    in 2004.
  • Its chemical manufacturing process involves
    procurement on mass scales from global material
    catalogs and suppliers. Batch processing and
    manual data re-entries often result in errors and
    increased costs for DuPont and its customers.
  • Real-time data synchronisation the supply chain
  • Mergers Acquisitions
  • Operational cost reduction

  • Company Brief
  • Emerson has more than 60 divisions that operate
    approximately 320 manufacturing locations
    worldwide and market products in over 150
    countries. Emerson makes a host of electrical,
    electromechanical and electronic products, many
    of which are used to control gases, liquids and
    electricity. Sales totaled 15.6 billion in 2004
    with 1.26 billion net income.
  • Composite App Platform Suite SOLUTION
  • Framework to support roll-out of global ERP
    standard while bridging to legacy systems,
    suppliers and trading partners
  • A common customer interface to link 20 internal
    and sales-rep systems, an order mgmt system, and
    5 divisional ERP systems
  • Dramatic business improvements in areas such as
    inventory management, IT staff utilization and
    cash flow
  • Provides business process centric platform,
    driven through hub, to enable future business
    growth and restructuring
  • Growth through MA and a decentralized culture
    created an IT infrastructure with many disparate
    legacy systems and disjointed business processes
  • No common systems to enable business
    restructuring, growth and e-business programs
  • Need to eliminate the inefficiencies of multiple
    business transactions generated by expansive
    global operations
  • Need to have 60 different divisions share common
  • 1B spent in 3PL as each division has
    relationships streamlined logistics needed

Suns Software Strategy
Solaris Enterprise System
Over 1 Million Java ES Subscribers
Java Enterprise System
Composite Application Platform
Thank youAlex AndrianopoulosAlex.Andrianopoulo