Irish Fulfillment

1
Irish Fulfillment Subscription Services

• Magazine Subscription Service

2
About Us

• Launched March 2008
• Designed to fill a gap in market
• Only provider of such services in the Country

3
Subscription Sales

• Magazine subscriptions are guaranteed sales for
  subscription period
• Less reliance on impulse purchases
• Income is received up front
• Renewals rate could be higher
• UK and US sub s are substanially higher

4
IFSS Solution

• Provide a low cost solution to Irish Publishers
• Focused purely on retaining and increasing subs
• Customer service driven
• Outsourced function however consumers will feel
  that are dealing with the publisher directly

5
IFSS Services

• Outsourced Office
• Separate Phone number for each publisher
• Separate address for each publisher
• Separate email for each publisher

6
IFSS Services

• Mailing list to publisher/Mailing house per issue
• Orders taken and money either sent to publisher
  or paid into your bank account
• Web Orders taken
• Renewal letters sent as agreed with publisher
• Reports as agreed with publisher

7
IFSS Services

• Tesco vouchers
• UK distribution partner substantial savings on
  postage can be achieved depending on volume
• UK Office to take orders from UK
• Subscription cross selling participating
  publishers

8
Summary

• Remove an admin function
• Specialist company will maximise the potential
  from your subscription asset
• Potential savings on overseas post
• Opportunity to increase subscription revenue
  through - cross promotion, lapsed sub offering
  on line promotions