MOVE STOKVEL WORKSHOPS

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MOVE! STOKVEL WORKSHOPS
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move! brand overview
Move!s brand personality is empowering, warm,
caring, knowledgeable, confident and friendly.
Articles are engaging to look at and easy on the
eye, not only in terms of layout but also when it
comes to word count. With its content, the
magazine aims to empower, inform, inspire, share,
encourage and motivate the reader in return,
the reader sees Move! as her best friend and a
cant-do-without resource.
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stokvel workshops concept
Since inception, the annual Move! Stokvel
workshops and the weekly Stokvel page have both
proven to be very popular ways to interact and
engage with our readers. The Move! Stokvel
workshops were designed to be a way of directly
reaching Stokvel groups in their respective
geographic areas. At these events, our resident
Stokvel Expert, Busi Skenjana, and our clients
have the opportunity for one-on-one interaction.
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objectives
To translate the weekly Stokvel column into
interactive and informative sessions, in a social
setting To empower, inspire and create brand
loyalty amongst the target marketTo offer
advertising clients the opportunity to extend
their relationship with our readers beyond the
magazine.
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outcomes
Cemented Move!s reputation as a trusted source
of informationEducated the workshop attendees
on Move! and Client brands firsthand Converted
Move! readers into loyal customersGained
valuable feedback from the Move! Readers on
clients products through questionnaires as part
of event activation
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